Kendrick Lamar announces he’s headlining Super Bowl LIX halftime show: ‘Meet me in New Orleans’

On Sunday, Kendrick Lamar announced that he will headline the Super Bowl LIX Apple Music Halftime Show, which will be held at the Caesars Superdome in New Orleans, LA on February 9.

‘My name is Kendrick Lamar and I’ll be performing at Super Bowl LIX,’ the 37-year-old Not Like Us rapper – who boasts 47.4M social media followers – said in a video.

‘Will you be pulling up? I hope so. You know there’s only one opportunity to win a championship. No round twos. Let’s get it, boom! I wouldn’t want you to miss it. Meet me in New Orleans [on] February 9, 2025. 

‘Wear your best dressed too, even if you’re watching from home. Let’s go, yeee! It’s what I’m talking about, man. Now we can get to it for real.’

In the clip, Kendrick manned a football passing machine on the field in front of a massive American flag.

In the clip, Kendrick manned a football passing machine on the field in front of a massive American flag.

‘Rap music is still the most impactful genre to date,’ Lamar (born Duckworth) said in a statement.

‘And I’ll be there to remind the world why. They got the right one.’

The Pulitzer Prize-winning musician previously performed at the Super Bowl LVI Halftime Show in 2022 headlined by Dr. Dre – and 103.4M viewers tuned in as Snoop Dogg, Eminem, and Mary J. Blige took turns with guest verses.

‘Kendrick Lamar is truly a once-in-a-generation artist and performer,’ Roc Nation founder Jay-Z said in a statement.

‘His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.’

Kendrick’s announcement coincided with the opening Sunday of the NFL season when many of the league’s teams will be playing, ensuring that fans learned of the news.

On February 11, Usher was the roller-skating headliner for Super Bowl LVIII alongside Alicia Keys, Jermaine Dupri, H.E.R., will.i.am, Lil Jon, and Ludacris in a show watched by 129.3M viewers.

And last year, Rihanna unveiled her second pregnancy while headlining Super Bowl LVII, which amassed 121M viewers.

Lamar spent much of this year embroiled in a brutal public feud with rap rival Drake.

The 37-year-old Not Like Us rapper said in a video: ‘My name is Kendrick Lamar and I’ll be performing at Super Bowl LIX. Will you be pulling up? I hope so. You know there’s only one opportunity to win a championship. No round twos. Let’s get it, boom!’

He continued: ‘I wouldn’t want you to miss it. Meet me in New Orleans [on] February 9, 2025. Wear your best dressed too, even if you’re watching from home. Let’s go, yeee! It’s what I’m talking about, man. Now we can get to it for real’

In the clip, Kendrick manned a football passing machine on the field in front of a massive American flag

Lamar (born Duckworth) said in a statement: ‘Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one’

The Pulitzer Prize-winning musician previously performed at the Super Bowl LVI Halftime Show in 2022 headlined by Dr. Dre – and 103.4M viewers tuned in as Snoop Dogg, Eminem, and Mary J. Blige took turns with guest verses 

On February 11, Usher was the roller-skating headliner for Super Bowl LVIII alongside Alicia Keys, Jermaine Dupri, H.E.R., will.i.am, Lil Jon, and Ludacris in a show watched by 129.3M viewers 

And last year, Rihanna unveiled her second pregnancy while headlining Super Bowl LVII, which amassed 121M viewers 

Lamar spent much of this year embroiled in a brutal public feud with rap rival Drake (pictured in 2012 together) 

And while the Compton native’s rap beef with the Canadian 37-year-old dates back to 2013, the hip-hop stars started out amicable collaborating on Drake’s 2011 album Take Care, Kendrick’s 2012 track Poetic Justice, and A$AP Rocky’s 2013 track F***** Problems