How Should Companies Adapt to Face The New Reality?

To say the pandemic changed our lives completely would not be an overstatement. We’ve had to adjust and acclimatise to a completely new way of living, working and even get creative with our leisure activities. Zoom quiz, anyone?

One thing that has experienced a monumental shift is the way we run our businesses. Forget seeing customers over the counter, now sales are made through apps. Whether we’re after a build your own pizza kit or a blueberry muffin, it can be ordered at the touch of a button and delivered to our door within the hour. Even a doctor’s appointment can be a virtual event these days.

While some of us may be itching for things to go back to the way they were pre-Covid, the reality is, for the retail and service sectors, this is the new normal. Businesses will need to adapt if they want to stay afloat, as customers have become accustomed to the ease at which groceries can be delivered and taking a yoga class from the comfort of their own homes. If these convenient perks disappear in the future, people may take their business elsewhere, so it’s crucial companies evolve to keep their current customers happy and obtain new ones. Here, we explore different ways businesses can adapt to face the new reality.

Move to the virtual world

Many companies launched virtual services during lockdown, and we loved the convenience of having a meeting or consultation without having to leave the house. As we emerge from the pandemic, demand for virtual services has soared. We no longer think it’s acceptable to waste petrol money on a trip to the other side of town, when we could get a similar experience from our own home. It’s becoming clear UK businesses will need to keep up with this demand if they want to survive.

People-technology synergy

It must be said that businesses will face some struggles as they transition to new ways of working, particularly as many companies are now offering hybrid working or have renounced the physical office altogether.

Some UK businesses will have to integrate new technology remotely and employees will need to learn new online procedures and tools, such as marketing automation. Both the employers and their employees will have to embrace the changes that come, now and in the future, for their companies not only to survive, but to thrive.

Technology is not a substitute for creativity

While technology, AI and robotics continue to evolve, businesses, especially those in the creative industry mustn’t forget the importance of human creativity. Machines may be able to carry out simple tasks, but they must not be seen as a substitute for creative strategies. The expertise in this area lies with humans, and a machine cannot compete with the brain when it comes to innovation.

More automation  

Marketing teams will benefit from utilising automation tools, to improve the effect of their marketing campaigns and increase efficiency throughout the team. The time which would have been spent on sending out emails, posting promotions on social media and managing advertisements can be funnelled back into their budget. This allows more time and money to focus on creative strategies and client pitches.

Amy Birch, Head of Client Operations at Wired Plus Ltd says, “A huge range of companies could benefit from some level of automation, it’s really tricky to pinpoint any specific types as it really is so wide. We encourage clients to think of their whole sales and marketing funnel and somewhere along the way there is a task someone begrudges, data is siloed, tracking is lost, customer experience could be improved – and it’s these parts of the funnel where we suggest automation is added.”


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