Editorial

How To Make Winter The Most Profitable Season For Your Businesses

Depending on the type of business you run, your profits can go either way over the winter months, throughout the festive season, into January and February. But as the temperature drops, that doesn’t mean your profits have to! There are ways that you can make winter the most profitable season for your business – to find out how your business can benefit, read on as we take a look at a few tips to help you.

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Marketing and promotions

Make sure that you focus on your marketing all year round. Whether you run a retail business in which Christmas is going to be busy or a service that sees business dip over the festive period, you’re going to need to keep your marketing efforts up so you can stay fresh in your customer’s minds. You could use social media to start conversations and promote your business or start a mailing list that allows you to send updates, including new products and promotions to customers that sign up. If you find that business dips over the winter months, you could offer promotions as a way of encouraging increased spending from your target audience.

Offer new services

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If your company struggles to stay afloat in the winter season, why not offer new services that will encourage people to use your company? This could be anything from a home delivery service to gift wrapping – little incentives that make your company stand out from the rest. Think about whether your customers ask for services that you don’t offer. Now would be the best time to implement something new into your business, that you know there is demand for. The quieter months are ideal if you need to take time to train or employ new staff to help you. Adding an extra service to your business means that you can fill a gap in the market and make a profit.

Diversify your products

As well as offering in-demand services, if you sell a product, you should think about diversifying. Just like the previous point, think about whether there is a product you’re always asked for and use this to your advantage. Or think of a product that would work well with your existing products. For example, if you sell homeware, why not start selling Christmas trees? Or if you sell sofas, you could start stocking cleaning products. Diversifying means that you’re more likely to bring in repeat business when times are hard, and it gives you the chance to increase income when you need it most.

eCommerce

Sometimes, business can drop in the winter because of bad weather. It’s dark and cold and people don’t want to go out and shop, especially after Christmas. This is where eCommerce comes in. Creating the option to buy online means you’re more likely to create sales all year round. Keeping your online store easy to use, and up to date means your customers can find exactly what they need and order it with ease. Pair this with social media and informative content so your customers remain engaged, and they can keep up with new products. You could pair this with home delivery for increased success. You will be able to appeal to a wider target audience and use your eCommerce so that customers can get in touch with you, buy from you and learn what you’re all about no matter the time of year.

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