Six Benefits of Subtitle Translation for Viewers and Video Producers

When subtitles were first invented, their main purpose was to help hearing-impaired people to have an enhanced video-watching experience. While this is certainly still one of the reasons why video makers add subtitles to their productions today, there are now a lot of other benefits of subtitle translation, both for the viewers and for the video producers.

Benefits of Subtitle Translation for Viewers

Some viewers get distracted by subtitles and opt to turn them off, especially while watching movies and such. But the truth is that viewers get a lot of benefits of subtitle translation without them realizing it.

Better Understanding of the Video Content

One of the benefits of subtitle translation for viewers is that it allows them to have a clearer understanding of the video, particularly of unfamiliar technical terms or new brand names. Let’s say a new product is being introduced in the video. Seeing its brand name in the subtitles, in addition to hearing it spoken aloud, lets the viewer understand more clearly and also promotes better recall.

Easier Viewing in Sound-Sensitive Environments

Subtitles also let viewers watch videos even in places where loud sounds are inappropriate, like in the office or in the subway. Of course, a lot of people now use headphones or earphones for these situations but there are still a lot that don’t, in which case the subtitles prove to be really useful. Similarly, the subtitles also make it easier to understand the audio if the viewer is in a noisy environment where even if they turn up the volume, they will have a very difficult time hearing what is being said anyway.

Improved Concentration

Studies have shown that videos with subtitles retain a viewer’s focus so much longer than those with no subtitles. This definitely makes for a much better viewing experience, especially for individuals that tend to get distracted very easily.

Benefits of Subtitle Translation for Video Producers

Translating a video or adding subtitles certainly means added expense for any video producer. But in most cases, these procedures are very worthwhile investments that pay for themselves quite quickly. In fact, the cost seems very insignificant compared to all the benefits of subtitle translation for most kinds of businesses.

Wider Audience Reach

When you create a video, the only people who can really get to fully appreciate it are those who understand the language used in the audio. By adding subtitles in different languages, you can instantly reach more viewers and increase the exposure of your business to different parts of the world. This is actually one of the main benefits of subtitle translation for businesses.

Also, if you create a video in English and include English subtitles right from the beginning, it will be much easier to translate your video to any other language in the future. With the subtitles already in place, all you have to do is to invest in the translation of these subtitles into a variety of languages and you can easily reach a global target audience.

Improved Viewer Engagement

Catching the attention of viewers can be a challenge, even with the most captivating video productions. By adding subtitles, you can significantly increase the engagement of your viewers. They will be able to understand the spoken words more clearly. Through the subtitles, you can even give them easier access to relevant links that they can easily click, bringing them to your website or blog.

Better Search Engine Optimization

Not many people realize it but the benefits of subtitle translation go beyond the viewing experience. In fact, subtitles are a very effective way of boosting the SEO of your video. In creating the subtitles, a smart translator can strategically include vital keywords and key phrases that will fit in naturally with the text but will also make your video content rank higher on YouTube and in search engine results.

So far, we have only mentioned 3 benefits of subtitle translation for viewers and also 3 for video producers, but there are certainly a lot more. If you want to enjoy all these benefits, all you have to do is to choose the right subtitle translation agency that can do an excellent job of translating and subtitling your video, like Circle Translations.

The Right Subtitle Translation Company

With more than seven years of experience in the business, Circle Translations has acquired substantial knowledge and expertise in all kinds of subtitling and translation services. They have a vast network of professional translators and subtitlers who can work in more than 120 language combinations. They also only rely on human-generated translations so you can be sure of the high quality every time. Circle Translations can certainly give you all the benefits of subtitle translation and help your business start conquering the global market.

For more visit: https://circletranslations.com/content/subtitle-translation-agencies