The rise of TikTok has brought many things with it. In addition to the inevitable rise of influencers, there are many professionals who are able to use the platform for their own means. One set that have managed to garner quite a bit of success is that of the dentists! Here are some of the reasons why.
A Chance to Pick Up Tips
TikTok viewers love the opportunity to learn.The platform’s short format breaks down information into easy-to-digest chunks. If a topic can be relayed in a single TikTok, it has a chance of educating many people on a certain topic.
Dentists obviously have a lot to share with the public. While there are messages about brushing your teeth and taking proper care of your oral health, there are many other things that you should be doing too. TikTok represents the perfect opportunity for dentists to give a heads-up to patients. If they are able to do so in a fun and informative way, there is a chance that they could go viral and be viewed by millions.
A Chance to Advertise
At the end of the day, dentists run a business too, and they need to advertise for it. There are many types of marketing that they could try, but making videos on TikTok is one of the newest and the hottest.
It can be great for brand recognition. For example, you might watch a TikTok from a dentist close to where you live in Michigan. When you need a dentist in a hurry, your closest emergency dentist in Saginaw might be that one you saw on TikTok. A connection between their brand and you have already been established, and you might be happy to see if they can help you out. It is a basic marketing strategy, but it can prove to be very effective.
A Chance to Entertain
First and foremost, TikTok is for entertainment. You might not immediately think of dentistry when you think of entertainment, but there is plenty that a creative dentist might draw on to create their videos. With a winning personality andat ease in front of the camera, they could quickly build up an audience who eagerly tunes in for every new video.
What could some topics be? Some dentists might (with patient consent) want to do a before and after. It can be a great demonstration of their skills and could fit into a wider marketing strategy. Some might just want to tell their viewers about some of their craziest patients and funniest moments. There is plenty to talk about!
Dentists are becoming popular content creators because there will always be an audience of people who are keen to hear what they have to say. They can offer insight into aspects of the job that many don’t know about, and it could lead to them becoming stars in their own right on the platform. As TikTok continues to rise, it should be a platform that all look into – not just dentists!