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AFL star Dustin Martin shows off his modelling prowess after partnering with footwear brand

AFL star Dustin Martin shows off his modelling prowess after partnering with footwear brand for their latest ad campaign


Dustin Martin has signed on as the face of Archies Arch Support Footwear, modelling for their latest ad campaign.

The 30-year-old Australian rules footballer recently showed off the brand’s support thongs in a beach-themed photo shoot.

Several photos showed the heavily tattooed sports star posing shirtless on the sand, wearing just a pair of boardshorts and thongs, with a beach towel hung loosely around his neck.

Putting his best foot forward: Dustin Martin has signed on as the face of Archies Arch Support Footwear, modelling for their latest ad campaign

Showing off his fit physique, Dustin posed with his arms crossed while staring off into the distance.

Other photos showed the Richmond Football Club star sitting on a white fence at the end of a jetty.

He wore a white T-shirt, black shorts and the brand’s thongs in a variety of different colours. 

Life's a beach: The 30-year-old Australian rules footballer recently showed off the brand's support thongs in a beach-themed photo shoot

Life’s a beach: The 30-year-old Australian rules footballer recently showed off the brand’s support thongs in a beach-themed photo shoot

Beach babe: Several photos showed the heavily tattooed sports star posing shirtless on the sand, wearing just a pair of boardshorts and thongs, with a beach towel hung loosely around his neck

Beach babe: Several photos showed the heavily tattooed sports star posing shirtless on the sand, wearing just a pair of boardshorts and thongs, with a beach towel hung loosely around his neck

Another photo showed Dustin standing alongside a young woman at the walk-up window of a beachside cafe.

Both Dustin and the woman donned Archies thongs, with the sportsman also wearing black shorts and a black T-shirt.

Speaking about his collaboration with the brand, Dustin revealed he’s a longtime fan of the footwear label, having discovered it early on.

On the fence: Other photos showed the Richmond Football Club star sitting on a white fence at the end of a jetty

On the fence: Other photos showed the Richmond Football Club star sitting on a white fence at the end of a jetty

‘When Archies asked if I’d like to become a brand ambassador it was an easy decision. I’d already been wearing the thongs for years and loved them,’ he said in a statement.

‘I wear them everywhere, they are so comfortable, and as they have arch support, they’re really good for my feet. They are honestly the most comfortable thongs I have ever worn in my life.’

Archies Footwear CEO Daniel Jones said they were ‘absolutely stoked’ to discover Dustin was a fan of the brand, which ‘set the wheels in motion’ for a partnership.

Thirsty work: Another photo showed Dustin standing alongside a young woman at the walk-up window of a beachside cafe

Thirsty work: Another photo showed Dustin standing alongside a young woman at the walk-up window of a beachside cafe

‘After hearing how much he loved his Archies and seeing how often he wears them, we knew Dusty was the perfect ambassador for our brand, so we are excited to be able to officially welcome him to the team,’ he added.

Dustin shared photos from his ad campaign in a post on Instagram earlier this month, and said he was ‘pumped to be [an] ambassador’ for the brand.  

‘It’s great to be aligned with brands I believe in… I’ve been wearing them for years so when they approached me it was an easy decision,’ he added.  

'It's great to be aligned with brands I believe in... I've been wearing them for years so when they approached me it was an easy decision,' he said

‘It’s great to be aligned with brands I believe in… I’ve been wearing them for years so when they approached me it was an easy decision,’ he said 

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