Pregnant Ashley Graham, 33, announces she is the first global ambassador for intimate apparel company Knix: ‘It’s a big day for big boobs’
Ashley Graham took to Instagram on Thursday to announce that she will act as the first global ambassador for Knix, a bra-maker that focuses on functional undergarments.
The pregnant model, 33, posted a video made by the company to announce both her involvement and the brand’s launch of an activewear line.
She wore a salmon-colored sports bra with matching legs, then was later seen in the video wearing a black sports bra and dark blue, patterned leggings while throwing down a medicine ball.
Madam ambassador: Ashley Graham took to Instagram today to announce that she will act as the first global ambassador for Knix, a bra-maker that focuses on functional undergarments
‘IT’S A BIG DAY FOR BIG BOOBS’: Ashley Graham wrote a long caption explaining the reasons she wanted to work with Knix including the comfort of the brands workout clothes and sports bras as well as the CEO Joanna Knix’s inspirational story
The former America’s Next Top Model judge wrote a long caption explaining her reasons for attaching her name to the brand.
Graham wrote, ‘IT’S A BIG DAY FOR BIG BOOBS (and little ones too)!!! I’ve teamed up with @knix for a million reasons, but here are just a few. You all know how hard it can be to find workout clothes and bras that are comfy, supportive and fit like they should.
‘You also know how much I LOVE supporting badass women, and lemme tell you… @joannaknix? The BADDEST. Her story is so inspirational, and this really is a brand I love and believe in so much.
‘AKA that’s why I’m so thrilled to share that I am their FIRST EVER global ambassador bringing you all their FIRST EVER activewear collection! BUT THAT’S NOT ALL! I knew I had to do more than just model this collection and decided to invest and watch women take over! so excited for this journey!!’
The Knix video promotes a very body positive message for women throughout.
Working up a sweat: Ashley Graham works out in the video by lifting a medicine ball above her head and throwing it back to the ground
Supporting women figuratively and literally: The video promotes a body positive message in its video including shots like this that include models of different shapes and sizes as well as Graham’s message that ‘We don’t move to meet standards’
Graham starts the video by saying, ‘We don’t move to meet standards’. The video then cuts to many different shots of women exercising including running, shadow boxing and climbing among other activities.
At the end of the video, Graham looks directly into the camera and says, ‘We move for us’.
The video was clearly filmed some time ago as there is no sign of the model’s prominent baby bump in the minute-long advertisement.
Moving for her: At the end of the video, Graham looks directly into the camera and says, ‘We move for us’ to support the brand’s message of body positivity
No sign of the baby: The video was taken quite a while ago because there is no sign of the prominent baby bump the designer is sporting these days.
Graham recently posted a nude selfie on her Instagram story to show her followers her pregnant stomach.
She is getting ready to have her second child. She and her husband, film director Justin Ervin, had their son Isaac in January 2020.
She and Ervin have been married since 2010.
Second time around: Ashley and her husband, Justin Ervin, are getting ready to welcome their second child into the world. They had their first son, Isaac, in January 2020