Entertainment

Aussie brand sells out ‘within hours’ of Khloe Kardashian posting about their product

Aussie brand previously endorsed by Nadia Bartel sells out ‘within hours’ of Khloe Kardashian posting about their product


It’s a brand previously plugged by local influencers including Nadia Bartel and Skye Wheatley.

However it wasn’t until Khloe Kardashian posted about Mermade Hair that the Aussie product sold out ‘within hours’ this weekend.

The reality TV star ‘was paid a six figure sum’ to advertise the hair waving product, according to the Daily Telegraph‘s sources. 

Flying off the shelves: It wasn’t until Khloe Kardashian (pictured) posted about Mermade Hair that the Aussie product sold out ‘within hours’ this weekend

In a gushing Saturday post, the 37-year-old sister of Kim Kardashian told her 159 million followers she was ‘literally obsessed’ with the product.

After the product flew off the shelves, business owner Tara Simich called it ‘the biggest 24 hours of sales in Mermade history’.

The socialite made ‘close to’ a million dollars for her post, according to the newspaper.

New hair who dis? The reality TV star 'was paid a six figure sum' to advertise the hair waving product, according to the Daily Telegraph 's sources

New hair who dis? The reality TV star ‘was paid a six figure sum’ to advertise the hair waving product, according to the Daily Telegraph ‘s sources

'Obsessed': In a gushing Saturday post, the 37-year-old sister of Kim Kardashian told her 159 million followers she was 'literally obsessed' with the product

‘Obsessed’: In a gushing Saturday post, the 37-year-old sister of Kim Kardashian told her 159 million followers she was ‘literally obsessed’ with the product

Meanwhile the brand’s previous advocate Nadia Bartel has found herself in hot water following her ‘white powder’ scandal earlier this year. 

Her entire world fell apart when she was caught breaking Melbourne’s Covid lockdown in September to attend an illegal party with several friends.

Damning footage from the gathering, which her friend and business partner Ellie Pearson posted online by mistake, showed her snorting a line of white powder off a $1.50 Kmart plate.

Previous endorsement: Meanwhile the brand's previous advocate Nadia Bartel (pictured) has found herself in hot water following her 'white powder' scandal earlier this year

Previous endorsement: Meanwhile the brand’s previous advocate Nadia Bartel (pictured) has found herself in hot water following her ‘white powder’ scandal earlier this year

Famous faces: Skye Wheatley (pictured) also promoted the product in the past

Famous faces: Skye Wheatley (pictured) also promoted the product in the past

Just 24 hours after the video leaked, Nadia issued a grovelling apology on Instagram.

While she wasn’t charged with drug offences because police couldn’t prove what she was snorting, the video nonetheless caused irreparable damage to her brand.

She was subsequently dropped by major sponsors.

Coup: After the product flew off the shelves, business owner Tara Simich called it 'the biggest 24 hours of sales in Mermade history'

Coup: After the product flew off the shelves, business owner Tara Simich called it ‘the biggest 24 hours of sales in Mermade history’

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