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Beyonce puts on an eye-popping display as she goes SHIRTLESS to plug Ivy Park x Adidas’ collection

After weeks of promotion, her Icy Park collection is finally set for release this weekend.

And Beyonce is doing all she can to promote the range including ditching her shirt.

The 39-year-old megastar put on quite the eye-popping display while promoting her latest Ivy Park x Adidas collection on Instagram on Thursday night.

Wow factor: Beyonce put on quite the eye-popping display while promoting her latest Ivy Park x Adidas collection on Instagram on Thursday night

She proudly put her cleavage on display as she went shirtless under an unzipped blue track jacket. 

Beyonce also wore matching track pants and a pair of her white Supersleek 72 platform sneakers.

She accessorized with a large scarf draped over her shoulders and multiple gold rings, bracelets and large chain necklaces.

Hours earlier the A-lister unleashed even more sultry 'Icy Park' promotional photos via Instagram on Thursday, just hours before the entire collection's midnight drop.

Hours earlier the A-lister unleashed even more sultry ‘Icy Park’ promotional photos via Instagram on Thursday, just hours before the entire collection’s midnight drop.

Her blonde locks were worn down in a middle part as she accentuated her natural looks with complementary make-up.

She captioned the image to her 165million followers: ‘ICY PARK TOMORROW FEB 19 adidas.com FEB 20 select stores globally #adidasxIVYPARK #IVYPARK’

Hours earlier the A-lister unleashed  even more sultry ‘Icy Park’ promotional photos via Instagram on Thursday, just hours before the entire collection’s midnight drop.

The Halo hitmaker expertly modeled an ultra reflective jumpsuit that she wore undone to expose her white bodysuit.

It ain't over: Beyonce decided to unleash even more sultry 'Icy Park' promotional photos via Instagram on Thursday, just hours before the entire collection goes live at midnight

It ain’t over: Beyonce decided to unleash even more sultry ‘Icy Park’ promotional photos via Instagram on Thursday, just hours before the entire collection goes live at midnight

Beyonce, whose full name is Beyoncé Giselle Knowles-Carter, posed with one strap pulled away from her shoulder as she stuck her tongue out to the side for the camera.

The Destiny’s Child alum had her golden hair parted down the middle and styled in loose tendrils that flowed down her chest.

She rocked a sexy smokey eyeshadow look and fastened a slew of diamond-encrusted chains around her neck as a nod to the collection’s name.

Completing the overall Ivy Park x Adidas ensemble, Beyonce slipped her feet into a pair of white kicks with reflective detailing to match her futuristic get-up. 

Futuristic: The 39-year-old megastar expertly modeled an ultra reflective jumpsuit that she wore undone to expose her white bodysuit

Futuristic: The 39-year-old megastar expertly modeled an ultra reflective jumpsuit that she wore undone to expose her white bodysuit

Impending: Fans are currently hovered over their keyboards as they await the release of the latest Ivy Park x Adidas collaboration

Impending: Fans are currently hovered over their keyboards as they await the release of the latest Ivy Park x Adidas collaboration

Impending: Fans are currently hovered over their keyboards as they await the release of the latest Ivy Park x Adidas collaboration

To showcase just how reflective the jumpsuit is, Beyonce had her team dim the lights in the studio.

For the dimly lit snapshot, the Halo singer stood with one hand on her hip as she gazed seductively at the camera lens. 

In anticipation of the Icy Park drop, the Ivy Park Instagram page has been flooded with images of the Grammy Award-winner in every versatile piece from the collection. 

Endless: In anticipation of the Icy Park drop, the Ivy Park Instagram page has been flooded with images of the Grammy Award-winner in every versatile piece from the collection

Endless: In anticipation of the Icy Park drop, the Ivy Park Instagram page has been flooded with images of the Grammy Award-winner in every versatile piece from the collection

Although she is central to the campaign, Beyonce has incorporated several familiar faces into the latest Ivy Park x Adidas collaboration promo, including her daughter Blue Ivy.

In a new edgy 50-second campaign video, released Wednesday, the ladies posed for a few ‘mommy and me’ style shots, with fans quick to marvel that Blue was giving her ‘Queen B’ mom a run for her money.

Also enlisting help from Gucci Mane and Hailey Bieber, Beyonce pulled out all the stops in one of many final pushes for the soon-to-be sold out collection.

Mom's girl: Although she is central to the campaign, Beyonce has incorporated several familiar faces into the latest Ivy Park x Adidas collaboration promo, including her daughter Blue Ivy

Mom’s girl: Although she is central to the campaign, Beyonce has incorporated several familiar faces into the latest Ivy Park x Adidas collaboration promo, including her daughter Blue Ivy

Familiar faces: Also enlisting help from Gucci Mane and Hailey Bieber, Beyonce pulled out all the stops in one of many final pushes for the soon-to-be sold out collection

Familiar faces: Also enlisting help from Gucci Mane and Hailey Bieber, Beyonce pulled out all the stops in one of many final pushes for the soon-to-be sold out collection

The charismatic daughter of Beyonce and Jay-Z was not shy in front of the camera as she was seen modeling a full logo printed bomber jacket and pants while working the hood of the garment. 

The latest collection drop is set to hit the Adidas site on February 19, and will hit select stores globally on the 20.

This is hardly the first time Blue Ivy has stolen the show.

She became the youngest person to win a BET Award at just eight-years-old in 2020, for her collaboration on Brown Skin Girl with Beyonce.

Final countdown: The latest collection drop is set to hit the Adidas site on February 19, and will hit select stores globally on the 20th

Final countdown: The latest collection drop is set to hit the Adidas site on February 19, and will hit select stores globally on the 20th


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