Cameron Diaz has become a bit of a wine mogul thanks to her Avaline brand.
This week the 48-year-old movie star announced her company has come out with a sparkling wine. The Charlie’s Angels standout looked youthful with red lipstick and a fresh tan in an Instagram video as she thanked fans for buying her product.
‘This year it’s especially important to find joy in everyday moments. Avaline Sparkling was created to toast all the beautiful things in life that deserve to be celebrated,’ said The Mask star in a press release.
Cheers: Cameron Diaz has become a bit of a wine mogul thanks to her Avaline brand. This week the 48-year-old movie star announced her company has come out with a sparkling wine
On Instagram Diaz shared: ‘From tagging your friends, to driving across state lines, and even sending your husbands to pick up a bottle on his way home from work, we would not be here without your support.’
‘Today we celebrate this community by raising a glass to you (& you & you). With big happy hearts, we Cheers To You!’
The looker was also seen in a beige sweatshirt as she uncorked a bottle of the bubbly.
Good stuff: The Charlie’s Angels standout looked youthful with red lipstick and a fresh tan in an Instagram video as she thanked fans for buying her product
Find joy: ‘This year it’s especially important to find joy in everyday moments. Avaline Sparkling was created to toast all the beautiful things in life that deserve to be celebrated,’ said The Mask star in a press release
‘Sparkling wine is here!!! I’ll be CHEERS-ing our @avaline community over in my stories Thank you ALL for your support, messages & comments!’ said the siren.
In October the Shrek beauty wore a black tank top while goofing around with her The Other Woman co-star Leslie Mann on a tennis court.
The star was also sipping her new red wine for Avaline, a brand she created with Katherine Power, as it launched that same day.
Diaz said in her caption: ‘@avaline RED IS HERE!!! Rolling into a store near you!! Enjoy responsibly with your quarin-team besties! @lesliemann you are my skating queen!!’
Thanks all: On Instagram Diaz shared: ‘From tagging your friends, to driving across state lines, and even sending your husbands to pick up a bottle on his way home from work, we would not be here without your support,’ said the Annie actress
Leslie was seen in roller skates as she had on a cute outfit – a white shirt and tight jeans – and smiled in the video.
Mann was performing a stunt – she managed to skate over Cameron’s head then took her glass of red wine with ease.
The ladies have been close friends since they starred in the 2014 movie The Other Woman, which also featured Kate Upton.
The release of Avaline Red joins their portfolio of vegan wines – they have a white and a rosé – made with organic grapes and without unnecessary additives.
Good with a cork: ‘Sparkling wine is here!!! I’ll be CHEERS-ing our @avaline community over in my stories Thank you ALL for your support, messages & comments!’ said the siren
Inspired by the enthusiasm for their first two wines, Power and Diaz accelerated the Red launch.
Avaline Red is available from select retailers with additional distribution to come. Since the launch of the White and Rosé in July, over 120,000 bottles of wine have been sold.
In July Diaz said: ‘I enjoyed wine for many-a-year and never questioned it… but I had no idea of the process… We soon learned it wasn’t what you added, it’s what you didn’t add.’
The star met Katherine through her sister in law Nicole Richie and the friendship blossomed. In April 2018 they began studying the wine world and questioned what went into their favorite beverage.
‘I actually figured it was the most responsible alcohol choice because it was made with fermented grapes. But I had no idea of the process. One of the first conversations Katherine and I had about making a cleaner wine was ‘what are we doing to add in?’ we soon learned it wasn’t what you added, it’s what you didn’t add,’ said Diaz.
‘Launching with a white and rosé, the wines are clean, delicious, vegan-friendly, made with organic grapes and free of unnecessary additives. With ingredient transparency on each label, Avaline aims to set a new standard for the wine industry,’ boasts the press release.
Avaline White and Rosé (SRP $24) are available for purchase at select retailers in 43 states plus the District of Columbia and on drinkavaline.com.
Avaline White is a dry wine with a crisp, fresh finish and comes from Spain.
Avaline Rosé offers a light and fresh mouthfeel with notes of melon and zest and comes from France.
On Friday Michael Osborn, Founder & Executive Vice President of Wine.com shared: ‘Avaline is performing very well with the Wine.com audience, specifically attracting the quintessential millennial consumer. To have nearly 4,000 of our customers purchase this item in an eight-week period is a rarity.’
Avaline White and Rosé have also received recognition from top reviewers such as Anthony Dias Blue of The Tasting Panel who rated the wines 91 and 90 respectively.
‘We believe in bringing cleaner options to our shelves so Avaline is a perfect fit,’ says Kevin McCarthy, Category Manager: Adult Beverage at Fresh Thyme Market.
Plugging her stuff: The siren is seen here talking up her wine earlier this summer
‘We displayed it prominently in our stores throughout the summer, selling almost 2,000 units since it went chainwide. By attracting a balanced consumer, Avaline has the potential to disrupt the market with its clean, simple label.’
Diaz has given us some memorable roles over the years with films like The Mask and The Sweetest Thing.
But the four-time Golden Globe nominee and new mom has taken a break from acting getting married – The Bad Teacher star has since welcomed her first child, a daughter named Raddix, in December with husband Benji Madden, whom she married in 2015.
While she might be ready to grace the big screen once again in the near future, Diaz is being very particular about how she makes her return to acting.
The star ‘is enjoying her time away from the action, and spending it with her husband and baby Raddix,’ a source told ET .
The insider added: ‘Cameron worked consistently for almost 20 years and needed a break.
‘Cameron loves being a mother and that is her main focus now. Cameron plans to be selective in any projects she considers for the future, but for now it’s all about family.’
She last starred alongside Jamie Foxx and Rose Byrne in the 2014 feature adaptation of Annie.
Last week it was revealed Diaz and Benji Madden have spent $14.7 million on a farmhouse in Beverly Hills.
The movie star and Benji, 41, have decided to spend an eye-watering sum on the seven-bedroom, 10-bathroom abode in the hills of west Los Angeles. Their spectacular new property sits on 1.68 acres of land and is surrounded by beautiful trees and rolling hills, according to Dirt.