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Celebrity Apprentice’s Janine Allis reveals what Martha Kalifatidis is really like

The upcoming season of Celebrity Apprentice Australia promises plenty of drama, ego clashes and dramatic boardroom firings.

Speaking to Daily Mail Australia head of Sunday’s premiere, Janine Allis, 56, who serves as an advisor on the show, said Martha Kalifatidis will certainly ruffle feathers. 

‘Martha likes to have a showdown!’ the Boost Juice founder said with a laugh, before going on to praise the former Married At First Sight star-turned-influencer as a ‘savvy businesswoman’. 

‘She likes a showdown!’ Celebrity Apprentice’s Janine Allis told Daily Mail Australia that Martha Kalifatidis (pictured) will ruffle feathers on the show – and revealed whether she believes the influencer is keen to prove she’s not just a pretty face

When asked which stars go head-to-head in particular, Janine said it’s natural for a clash of egos as it’s a ‘high stakes’ game. 

‘They will nitpick and think of anything they possibly can do to give a reason for them to be fighters for themselves. And quite often sometimes, feelings are hurt.

‘When you’re there, it doesn’t feel like a game. For them, it is high stakes. All of them have a reason to be there.’    

Celebrity advisor: 'When asked which stars go head-to-head in particular, Janine (pictured), 56, who serves as an advisor on the show, said it's natural for a clash of egos as it's 'high stakes'

Celebrity advisor: ‘When asked which stars go head-to-head in particular, Janine (pictured), 56, who serves as an advisor on the show, said it’s natural for a clash of egos as it’s ‘high stakes’

High stakes: 'They will nitpick and think of anything they possibly can do to give a reason for them to be fighters for themselves. And quite often sometimes, feelings are hurt,' Janine said. Pictured: Martha, 33

High stakes: ‘They will nitpick and think of anything they possibly can do to give a reason for them to be fighters for themselves. And quite often sometimes, feelings are hurt,’ Janine said. Pictured: Martha, 33 

Martha will also be joined in the boardroom by model and former Survivor star David Genat and surfer and fellow influencer Alex Hayes. 

Janine told Daily Mail Australia she believes Martha, David and Alex never ‘felt the need’ to show the Australian public that they’re more than just a pretty face. 

‘To be a top model is not just having a good face, you’ve got to work hard at it. I think people know David from Survivor and know how he works,’ she said of the hunk.

Talent: Janine went on to say of Martha, who has become a popular influencer since starring on the 2019 season of Married At First Sight: 'Martha is a savvy businesswoman and she's used to doing everything she can to be noisy in her space to create the market that she wants'

Talent: Janine went on to say of Martha, who has become a popular influencer since starring on the 2019 season of Married At First Sight: ‘Martha is a savvy businesswoman and she’s used to doing everything she can to be noisy in her space to create the market that she wants’ 

Praise: Also starring on the show is model and Survivor star David Genat (pictured), who Janine believes the Australian public knows is more than just a genetically blessed star. 'To be a top model is not just having a good face, you've got to work hard at it,' she said

Praise: Also starring on the show is model and Survivor star David Genat (pictured), who Janine believes the Australian public knows is more than just a genetically blessed star. ‘To be a top model is not just having a good face, you’ve got to work hard at it,’ she said

She also had nothing but praise for Martha, 33, who has quickly cemented herself as one of the country’s most popular influencers since the 2019 season of MAFS.

‘Martha is a savvy businesswoman and she’s used to doing everything she can to be noisy in her space to create the market that she wants,’ she said.  

‘And I don’t think Alex really realises how gorgeous he is. You just want to take him home, and if I had a daughter at the right age, I would get him to marry her. He’s just a divine young man,’ Janine added of Alex, 21.      

Martha, David and Alex will join the likes of Michelle Bridges, Anthony Callea, The Veronicas and Camilla Franks on the show.

Co-star: 'And I don't think Alex really realises how gorgeous he is. You just want to take him home, and if I had a daughter at the right age, I would get him to marry her. He's just a divine young man,' Janine added of surfer and influencer Alex Hayes (pictured), 21

Co-star: ‘And I don’t think Alex really realises how gorgeous he is. You just want to take him home, and if I had a daughter at the right age, I would get him to marry her. He’s just a divine young man,’ Janine added of surfer and influencer Alex Hayes (pictured), 21 

Cast: Celebrity Apprentice Australia will premiere on Sunday at 7pm on Channel Nine. The cast also includes Michelle Bridges, The Veronicas, Anthony Callea and Michael 'Wippa' Wipfli

Cast: Celebrity Apprentice Australia will premiere on Sunday at 7pm on Channel Nine. The cast also includes Michelle Bridges, The Veronicas, Anthony Callea and Michael ‘Wippa’ Wipfli 

British billionaire Lord Alan Sugar will reprise his role as the fearsome CEO from the UK series as he puts the celebrity contestants to the test with business-related tasks.

The celebrities will compete for a grand prize of $100,000 for their chosen charity in addition to the money raised on the show.

Celebrity Apprentice Australia will air on Sunday at 7pm on Channel Nine  

Legendary: British billionaire Lord Alan Sugar (pictured) will reprise his role as the fearsome CEO from the UK series as he puts the stars to the test with business-related tasks

Legendary: British billionaire Lord Alan Sugar (pictured) will reprise his role as the fearsome CEO from the UK series as he puts the stars to the test with business-related tasks 


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