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Cheryl preens herself in front of a mirror in a bath robe in new ad

Having announced a collaboration with Feel Multivitamins last week, Cheryl posted her first ad for the brand on Tuesday.

The singer, 37, stuns in the clip, which sees her sat before a vanity mirror, preening herself in just a white bath robe.

The video sees Cheryl applying make-up, her chestnut locks atop her head, stopping to take her multivitamin pills with a glass of water.

Love, Cheryl: Having announced a collaboration with Feel Multivitamins last week, Cheryl posted her first ad for the brand on Tuesday

She says: ‘I’ve always known that taking care of yourself and feeling good really starts from within

‘I never realised the power of that until recently, until I really started taking it seriously

‘Within a couple of months the difference you feel is unbelievable.

‘You feel constantly energised throughout the day, happy, knowing you’ve taken care of yourself in the morning. Feeling good truly starts from within!’

Cheryl recently made her Instagram comeback after more than a year off social media, to announce the new collab. 

Health kick: The singer stuns in the clip, which sees her sat before a vanity mirror, preening herself in just a white bath robe

Health kick: The singer stuns in the clip, which sees her sat before a vanity mirror, preening herself in just a white bath robe

Pretty: The video sees Cheryl applying make-up, her chestnut locks atop her head, stopping to take her multivitamin pills with a glass of water

Pretty: The video sees Cheryl applying make-up, her chestnut locks atop her head, stopping to take her multivitamin pills with a glass of water

Career change: Cheryl looked better than ever as she uploaded a snap from a photoshoot on her page on Tuesday, as she delves into a new business venture Feel Multivitamins

Career change: Cheryl looked better than ever as she uploaded a snap from a photoshoot on her page on Tuesday, as she delves into a new business venture Feel Multivitamins

Cheryl has made an investment of an undisclosed amount into UK digital health company Feel and has also become the face of the brand.

The songstress was glowing in a photoshoot for the campaign, with her brunette hair styled in soft waves while her skin looked radiant.

Speaking of her new business venture, Cheryl told City AM: ‘I’m obviously not a scientist but the knowledge and the cleanliness of the product blew my mind because I didn’t have any idea about how many bulking agents and nasties had been in [multivitamins].

Next project: Cheryl has made an investment of an undisclosed amount into UK digital health company Feel and has also become the face of Feel Multivitamins

Next project: Cheryl has made an investment of an undisclosed amount into UK digital health company Feel and has also become the face of Feel Multivitamins

'I am so excited': Cheryl announced her partnership with the brand on Instagram

‘I am so excited’: Cheryl announced her partnership with the brand on Instagram 

‘I love everything they stand for, I love their knowledge, I love their ambition. I’m 20 years into my career, I’m looking for new things that I feel inspired by.

‘I’m learning all the time and I’m interested. I want to be invested, I want to be in the developmental side, I want to be involved in the next packaging, that’s all stuff that excites me.’

The songstress, who is mum to son Bear, added she has been on a ‘journey’ since her pregnancy four years ago and that the pandemic was what sparked her to delve deeper into mindfulness and meditation. 

Gorgeous: And the songstress was glowing in the photoshoot, with her brunette hair styled in soft waves while her skin looked radiant

Gorgeous: And the songstress was glowing in the photoshoot, with her brunette hair styled in soft waves while her skin looked radiant

Wellness: Of the business venture Cheryl said: 'I'm 20 years into my career, I'm looking for new things that I feel inspired by'

Wellness: Of the business venture Cheryl said: ‘I’m 20 years into my career, I’m looking for new things that I feel inspired by’

Last week, Cheryl came back to Instagram with a bang as she shared a stunning selfie and group snap with her glam team for a secret project .

The singer looked radiant as she rocked a plunging white shirt and pink midi skirt in her first post in more than a year. 

Cheryl beamed a smile in her glowing selfie, letting her long brunette locks cascade over her shoulders as she posed up a storm for the camera.

'We back': Cheryl looked radiant as she rocked a plunging white shirt and pink midi skirt in her first post to Instagram in more than a year on Tuesday

‘We back’: Cheryl looked radiant as she rocked a plunging white shirt and pink midi skirt in her first post to Instagram in more than a year on Tuesday

She cut a very fashionable figure in a plunging white shirt, wearing it slightly off the shoulders and only tucked into the front of her skirt.

Also treating fans to a second image, Cheryl posted another snap with her glam team which includes stylist Anna Hughes-Chamberlain and hairdresser Larry King.

The mother-of-one captioned her upload: ‘We back. **all covid tested’ 

Reunited: The singer, 37, beamed as she posed surrounded by her glam team in the images

Reunited: The singer, 37, beamed as she posed surrounded by her glam team in the images

Reassuring: The mother-of-one told fans that they had all been 'covid tested' in the caption

Reassuring: The mother-of-one told fans that they had all been ‘covid tested’ in the caption

Before the surprise post on Tuesday, Cheryl’s last upload had been in June 2020 when she shared a black square for Blackout Tuesday as part of an international social media protest over the death of George Floyd.

The singer’s fans and celebrity pals were quick to share their excitement at her Instagram return, with Alesha Dixon saying she’s ‘missed’ Cheryl on the site. 

Cheryl’s Girls Aloud bandmate Kimberley Walsh also commented, writing: ‘There she is’ alongside a love heart eyes emoji.

While fans of the Fight For This Love hitmaker gushed ‘finallyyyy’ and ‘we’ve missed you so much’. 

Exciting: The singer's fans and celebrity pals were quick to share their excitement at her surprise Instagram return

Exciting: The singer’s fans and celebrity pals were quick to share their excitement at her surprise Instagram return

It comes amid reports that Cheryl doesn’t want her son Bear, who she co-parents with One Direction star Liam Payne, 27, to follow in his parents showbiz footsteps. 

Liam recently spoke about Cheryl’s desires for their four-year-old child, including her hopes he will be a ‘yoga person’. 

The Strip That Down hitmaker said On the Diary Of A CEO podcast, where he also revealed he’s called off his engagement to Maya Henry, 21, that he is also unsure whether he would want Bear to take part in reality shows like he did. 

Liam applied for The X-Factor in 2008, where he first met Cheryl, but was rejected at judges house and rocketed to fame with 1D when he returned to the show in 2010.  

Doting: It comes amid reports that Cheryl doesn't want her son Bear (pictured together), who she co-parents with ex Liam Payne, 27, to follow in his parents showbiz footsteps

Doting: It comes amid reports that Cheryl doesn’t want her son Bear (pictured together), who she co-parents with ex Liam Payne, 27, to follow in his parents showbiz footsteps

Whirlwind romance: Cheryl and Liam welcomed Bear in March 2017 but confirmed the end of their romance in July 2018 (the former One Director star is pictured with his baby son)

Whirlwind romance: Cheryl and Liam welcomed Bear in March 2017 but confirmed the end of their romance in July 2018 (the former One Director star is pictured with his baby son)

Family man: The couple, who split in June 2018 after two and a half years together, have largely kept their son's life hidden from the public eye (pictured together in 2016)

Family man: The couple, who split in June 2018 after two and a half years together, have largely kept their son’s life hidden from the public eye (pictured together in 2016)

Adorable: Cheryl has shared several rare glimpses of her little boy to Instagram over the years (Bear is pictured in a snap shared by Cheryl in 2018)

Adorable: Cheryl has shared several rare glimpses of her little boy to Instagram over the years (Bear is pictured in a snap shared by Cheryl in 2018)

First meeting: Liam's most high profile romance was with singer Cheryl, who is 10 years his senior. They first crossed paths on the X Factor in 2008 when she was 24 and he was 14

Wink: Cheryl told a teenage Liam that she thought he was 'really cute' when he winked at her during his 2008 audition, seven years before their professional relationship turned to something more

First meeting: Liam’s most high profile romance was with singer Cheryl, who is 10 years his senior. They first crossed paths on the X Factor in 2008 when she was 24 and he was 14

‘This is a tricky one. I think his mum hopes he’s going to be this yoga person. His mum is very chilled these days,’ Liam said.

‘I would never stop him but I would let him know the risks. My parents did not experience what I had. I want him to do something he enjoys doing every day.’ 

The couple, who split in June 2018 after two and a half years together and co-parent Bear, have largely kept their son’s life hidden from the public eye.

Cheryl has shared only glimpses of her little boy since his birth in 2017.


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