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Chloe Ferry displays her eye-popping curves in a skintight red dress as she opens her new shop

Chloe Ferry displays her eye-popping curves in a skintight red dress as she opens her new shop in Newcastle

She always drops jaws with her eye-catching outfits. 

And Chloe Ferry turned heads once more on Saturday as she slipped into a figure-hugging red dress for the opening of her new shop, Ferry Homely, in Newcastle. 

The Geordie Shore star, 25, showcased her hourglass curves in the plunging halterneck outfit, complete with lace detailing, as she posed up a storm at the store launch. 

Lady in red: Chloe Ferry turned heads on Saturday as she slipped into a figure-hugging red dress for the opening of her new shop, Ferry Homely, in Newcastle

Her dress featured a red band cinched at the waist and she boosted her height with black woven mules. 

Chloe added a golden touch with chic bangles and hoop earrings. 

The reality star brushed her caramel tresses back in loose curls and opted for a full coverage make-up look. 

Chloe was joined by her mother Liz as she cut ribbon outside the store entrance. 

Peachy! The Geordie Shore star, 25, showcased her hourglass curves in the plunging halterneck outfit, complete with lace detailing, as she posed up a storm at the store launch

Peachy! The Geordie Shore star, 25, showcased her hourglass curves in the plunging halterneck outfit, complete with lace detailing, as she posed up a storm at the store launch

Footwear: Her dress featured a red band cinched at the waist and she boosted her height with black woven mules

Footwear: Her dress featured a red band cinched at the waist and she boosted her height with black woven mules

Bling: Chloe added a golden touch with chic bangles and hoop earrings

Glamourpuss: The reality star brushed her caramel tresses back in loose curls and opted for a full coverage make-up look

Bling: Chloe added a golden touch with chic bangles and hoop earrings

Like mother like daughter: Chloe was joined by her mother Liz as she cut ribbon outside the store entrance

Like mother like daughter: Chloe was joined by her mother Liz as she cut ribbon outside the store entrance

Dress up: Her mum was seen wearing a black smock dress, complete with a square neckline, which she teamed with platform sandals

Dress up: Her mum was seen wearing a black smock dress, complete with a square neckline, which she teamed with platform sandals

Her mum was seen wearing a black smock dress, complete with a square neckline, which she teamed with platform sandals. 

Inside Ferry Homely was a selection of delectable doughnuts on a stand for guests to treat themselves to. 

The store also boasted a bar with free alcohol, a floral wall display for attendees to pose for photos and a personalised cake. 

Outside the store was a clear dome with cosy decorations and seating.  

Worth the wait: Fans were seen queueing outside, eager to head indoors

Worth the wait: Fans were seen queueing outside, eager to head indoors

Tasty: Inside Ferry Homely was a selection of delectable doughnuts on a stand for guests to treat themselves to

Tasty: Inside Ferry Homely was a selection of delectable doughnuts on a stand for guests to treat themselves to

'The Ferry's Bar': The store also boasted a bar with free alcohol, a floral wall display for attendees to pose for photos and a personalised cake

‘The Ferry’s Bar’: The store also boasted a bar with free alcohol, a floral wall display for attendees to pose for photos and a personalised cake

Sweet: Outside the shop was a clear dome with cosy decorations and seating

Sweet: Outside the shop was a clear dome with cosy decorations and seating

Businesswoman: Chloe's company sells home and fashion products including tracksuit sets, wax melts, air fresheners and cleaning products

Memories: She was seen holding her phone at the event as she documented the day

Businesswoman: Chloe’s company sells home and fashion products including tracksuit sets, wax melts, air fresheners and cleaning products

Turn up the heat: On Instagram, the reality star posed for a sizzling selfie in a work room before the launch party

Turn up the heat: On Instagram, the reality star posed for a sizzling selfie in a work room before the launch party 

Chloe’s company sells home and fashion products including tracksuit sets, wax melts, air fresheners and cleaning products. 

Earlier in the day, the Geordie Shore star rocked a skimpy black lace slip as she prepared for the grand opening at home. 

Her revealing nightwear showcased her surgically-enhanced assets and contrasted against her bronzed complexion.  

Make a sale: She shared a video of customers picking up items ready to purchase

Make a sale: She shared a video of customers picking up items ready to purchase

Organised: Her products were neatly ordered in baskets

Organised: Her products were neatly ordered in baskets

Delicious: Chloe and her mother cut a monochromatic cake to mark the occasion

Delicious: Chloe and her mother cut a monochromatic cake to mark the occasion

Black is always in fashion: Earlier in the day, the Geordie Shore star rocked a skimpy black lace slip as she prepared for the grand opening at home

Black is always in fashion: Earlier in the day, the Geordie Shore star rocked a skimpy black lace slip as she prepared for the grand opening at home

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