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Ed Sheeran admits his London restaurant has been struggling amid the strains of the pandemic

‘It’s very difficult’: Ed Sheeran admits his London restaurant has been struggling amid the strains of the pandemic

Ed Sheeran has admitted that his London restaurant Bertie Blossoms has been struggling to survive amid the coronavirus pandemic.

The pop star, 30, who is worth an estimated £220million, told how it’s been ‘very difficult’ to keep his eatery in upmarket Notting Hill open following its launch just two months before the first Covid-19 lockdown hit in March last year. 

Ed explained how the restaurant has had a ‘rocky start’ and unless you’re a successful restaurateur like celebrity chef Gordon Ramsay, it’s tough to survive.

Business woes Ed Sheeran has admitted that his London restaurant Bertie Blossoms has been struggling to survive amid the coronavirus pandemic

The Shape Of You hitmaker launched the business venture with manager, Stuart Camp, with the West London eatery said to be named after both their wives – Ed’s wife Cherry Seaborn and Stuart’s spouse Liberty Shaw.

But the restaurant has struggled after being forced to close just months after opening due to the pandemic, with Bertie Blossoms evening offering half price white wine on Deliveroo to lure in the punters during lockdown.

Speaking on Jessie Ware’s Table Manners podcast, Ed said: ‘If you’re looking to make a small fortune in the food industry you should start with a large fortune. 

It’s one of these things where, unless you’re Jamie Oliver or Gordon Ramsay and you have loads of restaurants, it’s very difficult. 

Struggles: The pop star, 30, who is worth an estimated £220million, told how it's been 'very difficult' to keep his eatery in upmarket Notting Hill open following its launch just two months before the first Covid-19 lockdown hit in March last year

Struggles: The pop star, 30, who is worth an estimated £220million, told how it’s been ‘very difficult’ to keep his eatery in upmarket Notting Hill open following its launch just two months before the first Covid-19 lockdown hit in March last year

‘It’s had a rocky start as it opened two months before the pandemic.’ 

Ed went on to say the establishment offers ‘really good beers’ and has things he ‘would want in the bar’, with the menu offering a variety of foods including oysters from his hometown of Suffolk, fish and chips and a £24.50 rib eye steak. 

The Thinking Out Loud singer added that he enjoys visiting his restaurant when he visits London from his sprawling Suffolk estate, explaining why he opted to move out of the capital.

Tough: Ed explained how the restaurant has had a 'rocky start' and unless you're a successful restaurateur like celebrity chef Gordon Ramsay, it's tough to survive

Tough: Ed explained how the restaurant has had a ‘rocky start’ and unless you’re a successful restaurateur like celebrity chef Gordon Ramsay, it’s tough to survive

He said: ‘I love London but when I lived there full-time I felt trapped and didn’t go out a lot. I was thinking people cared more than they did. 

‘Now I am living in Suffolk I’ll dip into London for a night and enjoy the experiences. I’m a Suffolk boy and this is where I feel most comfortable.’

‘I can go into a pub and see people and go, “OK”, but in ­London it’s more full-on. And there are a lot more ­restaurants to compete with, too.’ 

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