Hailey and Justin Bieber celebrated the launch of her brand Rhode in Canada this week.
The lovebirds were dressed to impress at a dinner party in Toronto on Thursday to announce that her skincare line is officially available in Canada.
The skincare entrepreneur – who recently thanked Selena Gomez ‘for speaking out’ following their alleged feud – took to her Rhode Instagram account on Saturday to share a few snaps from the event.
The Peaches singer, 29, wore a black leather jacket over a white and brown collared shirt, black and grey pants, and a backward cap.
The 26-year-old daughter of actor Stephen Baldwin flashed the flesh in a skimpy baby blue ensemble consisting of a short asymmetrical skirt, a tiny bandeau top, and a long pea coat.
In Canada: Hailey and Justin Bieber were dressed to impress at a dinner party in Toronto on Thursday to announce her skincare line is available in Canada
Looking good: The beauty rocked a short blue asymmetrical skirt, a tiny bandeau top, and a long pea coat
Hailey’s brunette hair was styled straight and fell below her chin.
She opted for a glamorous makeup palette with smokey eyes, blush, and glossy lips, and accessorized with gold hoop earrings.
Hailey launched her Rhode skincare line (named after her middle name) in June 2022, when it already had a waitlist of over 100,000 people.
The business has been booming ever since, with CEO Melanie Bender, who joined the company in October 2022, telling Vogue Business last week about the brand’s astronomical sales.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She added that Bieber is also heavily involved in all aspects of the business, stating, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.’
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
Flaunt it: Hailey opted for a glamorous makeup palette with smokey eyes, blush, and glossy lips, and accessorized with gold hoop earrings
Glossy girls: Hailey posed with a few pals who all applied her lip products
Big news: Hailey shared a photo of the table setting inscribed, ‘Celebrating the launch of Rhode in Canada’
Fun times: The Rhode entrepreneur posed with a few of the hottest influencers in Toronto
Dinner party: The 26-year-old influencer invited many of the top social media personalities from the area
The vibe: A Rhode gift bag was placed on each seat at the party which was styled with candles and beautiful white flowers
Her seat: The Rhode launch dinner was sponsored by her close friend, Kendall Jenner’s 818 Tequila brand
Not even a year in, Bieber is already planning a global expansion that will be spread to other countries throughout the rest of this year.
The line’s launch in Canada will be followed by a United Kingdom expansion later this summer.
Bieber’s big business news comes on the heels of her recently mending fences with Gomez last week, after their rumored feud burned up social media.
For years, the internet has pit the former Disney star and the model – who is married to Selena’s ex-boyfriend, Justin – against one other.
But in October 2022, they proved there was no bad blood between them when they posed for some photos together at an event – and they were even seen hugging it out.
However, in February 2023, rumours that they were fighting started to spread once again after Hailey shared a TikTok video in which some believed she was making fun of Selena.
Taking to Instagram, Gomez asked her 400 million followers to end the hate, writing: ‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity.
‘This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop,’ she concluded.
Growing: Not even a year in, Bieber is already planning a global expansion that will be spread to other countries throughout the rest of this year
Promo mode: The line’s launch in Canada will be followed by a United Kingdom expansion later this summer
Classy: It comes after Hailey publicly thanked her husband’s ex-girlfriend, Selena Gomez, 30, for ‘speaking out’ and urging people to stop trolling her (Selena pictured in January)
Kindness is everything: Selena broke her silence on Friday about their rumoured spat, shutting down any hateful behaviour from trolls or fans
The latest: Hailey took to her Instagram stories on Friday afternoon, just hours after Selena asked people to stop bullying the Rhode founder
Former flames: For years, the internet has pit the former Disney star and the model – who is now married to Justin – against one other (Selena and Justin pictured in 2011)
Bieber thanked Gomez for speaking out on her behalf in an Instagram Story post that told her 49.5 million followers, ‘We all need to be more thoughtful about what we post and what we say, including myself.
‘In the end I believe love will always be bigger than hate and negativity and there is always an opportunity to meet each other with more empathy or compassion.’
Hailey and Selena have now followed each other on Instagram to put any hard feelings behind them.
Selena, who is the most followed woman on Instagram with 403 million Instagram followers, only follows 251 people – with Hailey as one of them. She does not follow ex, Justin.