Holly Willoughby looks sensational as she showcases her svelte waist in a puff-sleeved black maxi dress
Holly Willoughby looked sensational as she shared a set of elegant photos with her Instagram followers on Monday.
The TV personality, 40, looked typically chic while showcasing her svelte waist in a black maxi dress featuring puffed sleeves.
She accessorised the number with a grey bow-enhanced circular clutch along with a delicate silver chain necklace.
Beauty: Holly Willoughby looked sensational as she showcases her svelte waist in a puff-sleeved black maxi dress in a Monday Instagram post
Adding inches to her frame in a pair of onyx heels, the This Morning presenter smiled into the distance before darting her eyes to the floor.
The blonde bombshell had styled her luscious locks into a smart bun, allowing for a selection of strands to loosely frame her face.
She recently launched a lifestyle website to rival Gwyneth Paltrow‘s Goop, which experts predict could make £1million a year.
The former The Voice UK host’s website Wylde Moon is an online space to empower women, explore crystal energies and offer fashion and beauty tips.
Stunning: The blonde bombshell had styled her luscious locks into a smart bun, allowing for a selection of strands to loosely frame her face
According to popular culture and brand expert Nick Ede, Holly’s surprise career move draws similarities to that of Gwyneth Paltrow, who has become quite the wellness guru in recent years thanks to her website, Goop.
Speaking exclusively to FEMAIL, he commented: ‘Like Gywneth with Goop and Kourtney with Poosh and back in the day Meghan with The Tig she knows she has a captive audience who love everything about her.
‘With her team of experts she’s showing her fans the everyday products that are available to buy and how good they can make you look and feel,’ Nick continued.
‘It’s great to see she’s not gone for overpriced items and she’s mixing and matching just as you would imagine she did in her daily life as a working mother.’
Business venture: The TV presenter has followed in the footsteps of Gwyneth Paltrow by launching her own lifestyle website to share her favourite products with fans
‘She is set to open a boutique on the site and this is where she will earn good money from affiliates, sponsorship and I am sure in time she will create a subscription model too. This is an ultra smart move from a woman who is taking control of her brand identity and its working very well.
‘I think she could make at least half a million in the first year and then millions moving forward once proof of concept is done.’
Explaining her hopes for her new website, Holly penned: ‘I want WYLDE MOON to be a place where I can share the things that I love, the lessons that I’ve learnt, the things I see and instantly want to share with others.’
‘I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands, their experiences. It’s a celebration of all kinds of beauty.’
It’s here: In an Instagram post, Holly wrote: ‘Welcome to WYLDE MOON, a space created by @hollywilloughby where she will be sharing the people, places, practices and products that she loves’
It’s the latest career move for Holly, who already has several other jobs – from being an ambassador of Garnier and Marks and Spencer, to a novelist who is set to release her first tell-all book in October costing £20 a copy.
As well as her fortune from TV presenting – the mainstay of which is a reported £600,000 a year to present ITV’s flagship daytime show This Morning – the mother-of-three also rakes it in from numerous sponsorship deals with the likes of Garnier and Marks and Spencer.
Holly, who is set to release a novel in October retailing at £20 a copy, has recently been announced as the new co-presenter of BBC1’s Wim Hof’s Superstar Survival, alongside comedian Lee Mack.
And let’s not forget her company Roxy Media recording, which is thought to be worth a cool £10million.
Rolling in it: The mother-of-three also rakes it in from numerous sponsorship deals with the likes of Garnier and Marks and Spencer.