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‘I haven’t got a bloody clue who any of you are’: Alan Sugar roasts stars of Celebrity Apprentice

‘I haven’t got a bloody clue who any of you are’: Lord Alan Sugar roasts the stars of The Celebrity Apprentice in a scathing new trailer and asks Martha Kalifatidis about being ‘Kmart Kim’

The upcoming season of The Celebrity Apprentice Australia is helmed by billionaire business magnate Lord Alan Sugar.

And it seems that the British power player didn’t hold back when it came to interacting with the celebrity contestants. 

In a hilarious new trailer for the show ahead of its season premiere on Sunday, Lord Sugar can be seen roasting the stars and even admitting: ‘I haven’t got a bloody clue who any of you are.’

‘I haven’t got a bloody clue who any of you are’: Lord Alan Sugar roasts the stars of The Celebrity Apprentice in a scathing new trailer and asks Martha Kalifatidis about being ‘Kmart Kim’

He then took aim at stars including The Veronicas’ Jess and Lisa Origliasso, Michael ‘Wippa’ Wipfli and Martha Kalifatidis.  

He asked Nova star Wippa if he got his nickname from an ‘S&M dungeon,’ which made the radio host burst out laughing. 

He then added to The Veronicas, who are twins: ‘I’ve got an original picture of you here, I thought you were joined at the head.’

Head honcho: Lord Alan Sugar didn't hold back when it came to interacting with the celebrity contestants in the new series

Head honcho: Lord Alan Sugar didn’t hold back when it came to interacting with the celebrity contestants in the new series

'I've got an original picture of you here, I thought you were joined at the head,' he told The Veronicas

‘I’ve got an original picture of you here, I thought you were joined at the head,’ he told The Veronicas 

Taking a shot at Martha, he quipped: ‘Martha, they call you the Kmart Kardashian.’

Martha was obviously embarrassed while sitting in the boardroom and told him she’s an influencer, which left Lord Sugar less than impressed. 

‘Yep, beauty, health and wellness, anything to make you look good, I’ll influence it,’ Martha said.

Lord Sugar dryly and sarcastically replied: ‘Right, good, thank you so much for that.’ 

Taking a shot at Martha, he quipped: 'Martha, they call you the Kmart Kardashian.' Martha was obviously embarrassed while sitting in the boardroom and told him she's an influencer, which left Lord Sugar less than impressed

Taking a shot at Martha, he quipped: ‘Martha, they call you the Kmart Kardashian.’ Martha was obviously embarrassed while sitting in the boardroom and told him she’s an influencer, which left Lord Sugar less than impressed

This year’s cast includes The Block’s Shaynna Blaze, fitness guru Michelle Bridges, Anthony Callea and Survivor star David Genat. 

In a trailer released earlier this week, The Veronicas are seen crying and Anthony even makes a joke and says his face doesn’t move because he’s ‘had so much Botox.’ 

In another recent teaser for the show, Michelle Bridges was left fuming as David accused her of being an incompetent leader during a boardroom meeting.

‘I’m hoping Michelle Bridges gets fired today,’ he told producers.

The show will air on Channel Nine on Sunday at 7pm. 

New line up: This year's cast includes The Block's Shaynna Blaze, fitness guru Michelle Bridges, Anthony Callea and Survivor star David Genat

New line up: This year’s cast includes The Block’s Shaynna Blaze, fitness guru Michelle Bridges, Anthony Callea and Survivor star David Genat

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