Entertainment

It’s A Sin is Channel 4’s most binged new series ever

Channel 4 have scored a ratings smash hit with its new drama It’s A Sin.

The five-part series from Russell T Davies is the channel’s most binged new series ever on its streaming service All 4, new figures released on Tuesday reveal. 

All 4 achieved its biggest ever month of streaming in January 2021 with almost double the number of views compared to the same month last year (+91%) thanks to the huge success of It’s A Sin, which has received rave reviews from critics and viewers.

Hit: Channel 4 have scored a ratings smash hit with its new drama It’s A Sin. The five-part series is the channel’s most binged new series ever on the channel’s streaming service All 4 

The series has already had 6.5 million views on All 4, making it the streaming services’ biggest ever instant box set, third biggest series to date and most binged new series ever. 

Episode one meanwhile has become All 4’s most popular drama launch on record.

The first two episodes have aired on Channel 4, with episode three broadcast on Friday night, but all five parts were available on All 4 immediately after the airing of the first instalment on January 22. 

From multi-BAFTA Award-winning writer Russell T Davies , It’s A Sin follows the story of the 1980s, the story of AIDS, and charts the joy and heartbreak of a group of friends across a decade in which everything changed. 

Jaw-dropping telly: The series has already had 6.5 million views on All 4, making it the streaming services' biggest ever instant box set, third biggest series to date and most binged new series ever (pictured, star Olly Alexander who plays Ritchie)

Jaw-dropping telly: The series has already had 6.5 million views on All 4, making it the streaming services’ biggest ever instant box set, third biggest series to date and most binged new series ever (pictured, star Olly Alexander who plays Ritchie)

Starring Years & Years frontman Olly Alexander alongside a cast of rising stars and celebrated favourites including Keeley Hawes, Stephen Fry and Neil Patrick Harris, It’s a Sin has been universally praised by fans.

Davies, the writer and producer behind Queer As Folk, the 2005 revival of Doctor Who and Cucumber, loosely based It’s A Sin on his own experiences in the eighties. 

He also spent hours in conversation with his childhood friend Jill Nalder, an actor, ally and activist who lived in London during the decade and is played by Lydia West in the drama. 

The real-life Jill also appears, playing Lydia’s mother in episodes four and five. 

Rave reviews: Episode one meanwhile has become All 4's most popular drama launch on record (pictured, Lydia West as Jill)

Rave reviews: Episode one meanwhile has become All 4’s most popular drama launch on record (pictured, Lydia West as Jill)

Davies cast Alexander as the show’s protagonist Ritchie Tozer, an 18-year-old hailing from an ignorant, unloving household on the Isle of Wight who throws himself headfirst into London life, soon befriending Jill and three others and renting their flat, lovingly dubbed The Pink Palace. 

The cast of young talent is supported by a string of veteran screen stars, including Keeley Hawes and Shaun Dooley as Ritchie’s parents, Stephen Fry as an MP lover of outrageous flatmate Rosce (Omari Douglas) and Neil Patrick Harris as a mentor to another, the quietly observant Colin.  

During its debut week the show’s hashtag #ItsASin was seen by over 83m people on social media as fans rushed to talk about the show online.

Star cast: The five-part series stars Years & Years frontman Alexander alongside a cast of rising stars and celebrated favourites including Neil Patrick Harris

Star cast: The five-part series stars Years & Years frontman Alexander alongside a cast of rising stars and celebrated favourites including Neil Patrick Harris

Celebrated performances: The cast of young talent is supported by a string of veteran talent, including Keeley Hawes and Shaun Dooley as Ritchie's parents

Celebrated performances: The cast of young talent is supported by a string of veteran talent, including Keeley Hawes and Shaun Dooley as Ritchie’s parents

Cameo: Stephen Fry also appears as an MP lover of Ritchie's outrageous flatmate Rosce (Omari Douglas)

Cameo: Stephen Fry also appears as an MP lover of Ritchie’s outrageous flatmate Rosce (Omari Douglas)

After seven days’ consolidation (taking account of time-shifted viewing on a TV over that period) the series’ launch episode pulled in an average audience of 3.3 million viewers and 14.5% share of the viewing audience. 

It’s impressive 18.4% share of 16-34 year old viewers makes it Channel 4’s best drama launch for young viewers in three years (Since Kiri, Jan 2018).

Ian Katz, Chief Content Officer said: ‘The extraordinary performance of It’s a Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful.’ 

Heartbreaking: From multi-BAFTA Award-winning writer Russell T Davies , It's A Sin follows the story of the 1980s, the story of AIDS, and charts the joy and heartbreak of a group of friends across a decade (Alexander pictured with Nathaniel Curtis as Ash)

Heartbreaking: From multi-BAFTA Award-winning writer Russell T Davies , It’s A Sin follows the story of the 1980s, the story of AIDS, and charts the joy and heartbreak of a group of friends across a decade (Alexander pictured with Nathaniel Curtis as Ash)


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