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Love Island 2021: How the show’s finalists can expect to earn MILLIONS once they leave the villa

Britain’s most popular dating show sees stars compete for the coveted prize of £50,000.

But for most, Love Island serves as only a stepping stone to successful careers in online influencing, clothing lines, club appearances and TV, meaning finalists can rake in megabucks once the show is over – amounts that make £50k look like a drop in the ocean. 

So what can 2021 finalists Millie Court, 24, and Liam Reardon, 22, Chloe Burrows, 25, and Toby Aromolaran, 22, Faye Winter, 26, and Teddy Soares, 26, and Kaz Kamwi, 26, and Tyler Cruickshank, 26, expect to earn after Monday night’s final?

Money maker! For most, Love Island serves as only a stepping stone to successful careers in online influencing, clothing lines, club appearances and TV (Pictured Millie Court, 24)

While those who make fleeting appearances in the reality show tend to return to their day jobs, some former stars have managed to earn millions of pounds thanks to their overnight fame. 

However, this year Love Island cast members are reportedly banned from making TV appearances for eight months after appearing on the show, according to their leaked contracts.

According to The Sun, this year’s stars could face tough restrictions when it comes to capitalising on their newfound fame after leaving the villa, with bosses warning they must seek approval before signing any brand deals.

Before jetting to Majorca, all of this year’s Islanders had to sign a lengthy contract which detailed limitations they may face once they leave the villa.

Big bucks! Finalists can rake in megabucks once the show is over - amounts that make £50k look like a drop in the ocean (Pictured Faye Winter , 26, and Teddy Soares , 26)

Big bucks! Finalists can rake in megabucks once the show is over – amounts that make £50k look like a drop in the ocean (Pictured Faye Winter , 26, and Teddy Soares , 26)

Will it impact their earnings? However, this year Love Island cast members are reportedly banned from making TV appearances for eight months after appearing on the show

Will it impact their earnings? However, this year Love Island cast members are reportedly banned from making TV appearances for eight months after appearing on the show

It allegedly states that they ‘must not apply, audition for, or appear on any other programme until February 22’.

ITV bosses have also been given a veto over any commercial deals the cast may wish to sign for a month after the series ends, regardless of how long they were on the show.

The contract also reportedly states this year’s stars ‘cannot contribute or appear on any podcast without approval,’ meaning ITV bosses have full control over any future deals Love Island stars may wish to sign.

A source told the publication: ‘Islanders will have been able to read what they are signing up for but it’s one of the strictest contracts I’ve ever seen – they have no experience of the industry so I doubt they would have understood the implications.

‘Everyone knows as soon as you leave any reality show you have to strike while the iron is hot but ITV’s demands make that really hard.’

Oh no! 'Everyone knows as soon as you leave any reality show you have to strike while the iron is hot but ITV's demands make that really hard' said an insider (Pictured Kaz Kamwi, 26)

Oh no! ‘Everyone knows as soon as you leave any reality show you have to strike while the iron is hot but ITV’s demands make that really hard’ said an insider (Pictured Kaz Kamwi, 26)

Eyes on the REAL prize: Clothing collaborations with fast fashion brands are easily the most coveted deal for Love Island stars to land (Kaz pictured with Tyler Cruickshank , 26)

Eyes on the REAL prize: Clothing collaborations with fast fashion brands are easily the most coveted deal for Love Island stars to land (Kaz pictured with Tyler Cruickshank , 26)

Indeed, clothing collaborations with fast fashion brands such as InTheStyle, MotelRocks, PrettyLittleThing, MissPap, Quiz, BooHoo, boohooMAN and Topshop are easily the most coveted deal for Love Island stars to land once they leave the villa.

Molly-Mae landed a reported £500,000 deal with PrettyLittleThing – and she didn’t even win the reality show.

Ambassador deals can also bring in the big bucks, with the likes of Isle of Parasite and Beau Avenue stumping up to have ongoing endorsement from the hottest Love Islanders.

Megan Barton Hanson and Maura Higgins both became Ann Summers ambassadors after leaving the villa. 

In fact, glamour model Megan’s proud stance on her sexuality has landed her a lingerie edit, Megan Loves, with Ann Summers, as well as her own collection of sex toy picks with the multinational retailer company – said to be worth six figures.   

Million follower girl: Currently, Liberty Poole can ask for the most per Instagram post as the first girl on the current series to reach over 1 million followers, despite leaving before the final

Million follower girl: Currently, Liberty Poole can ask for the most per Instagram post as the first girl on the current series to reach over 1 million followers, despite leaving before the final

Night out with Chloby? Personal appearances at nightclubs and at venue openings can land the new reality thousands for just an hour's work (Chloe pictured with Toby Aromolaran, 22)

Night out with Chloby? Personal appearances at nightclubs and at venue openings can land the new reality thousands for just an hour’s work (Chloe pictured with Toby Aromolaran, 22)

Brand deals with the likes of Mark Hill, JustEat, McDonalds and other big brands are also top of the wish list for many Love Islanders. 

Personal appearances at nightclubs and at the opening of venues can land the new reality thousands for just an hour’s work.

Instagram posts from a wide range of lifestyle companies offer regular income for the newbie social media influencers.

And the more followers a Love Islander has, the higher fee they can command to promote products on their grid. 

For example, it’s thought that Molly-Mae can earn up to £10,000 per social media post with her 4.2million followers.

Currently, Liberty Poole can ask for the most money as the first girl on the current series to reach over 1 million followers, despite leaving the show before the final. 

Love Island’s Richest Contestants 

1. Alex and Olivia Bowen£4.5m 

2. Molly-May Hague and Tommy Fury, Amber Gill and Megan Barton Hanson – £2m  

3. Dani Dyer – £1.7m

4. Amber Davies – £1.6m

5. Kem Cetinay – £1.5m 

6. Chris Hughes – £1.4m 

7. Gabby Allen and Kady McDermott – £1.3m 

Magazine deals for big milestone moments can also bring in a pretty penny; whether it’s a baby or engagement announcement, or exclusive coverage of a wedding.

And, now that podcasts are the hot new thing, Love Islanders have quickly jumped on the bandwagon.

Amber Gill launched an agony aunt-style podcast, Reality Check, with co-stars Anna Vakili and Yewande Biala, while Megan Barton Hanson has her own sex-positive podcast, You Come First, and Kem Cetinay co-hosts the Love Island morning after podcast.

Former winner Dani Dyer even went on to write her own book, What Would Dani Do? My Guide to Living Your Best Life, while Chris Hughes released his autobiography You Bantering Me? and Gabby Allen penned her own cookbook.

And of course, TV appearances on the likes of Loose Women, GMB and Lorraine offer a tidy sum, with some contestants even securing short-term hosting gigs as showbiz correspondents on daytime TV. 

Some Love Islanders are given their own spin-off shows, such as Chris Hughes and Olivia Attwood with Chris & Olivia: Crackin’ On, while others try again at finding love on Celebs Go Dating.

Spin-off show? Some Love Islanders are given their own spin-off shows (Millie pictured with Liam Reardon, 22)

Spin-off show? Some Love Islanders are given their own spin-off shows (Millie pictured with Liam Reardon, 22)

Music career for Millie? Of course, those Love Islanders with talent have been quick to put them to good use and earn as much as possible in the process

Music career for Millie? Of course, those Love Islanders with talent have been quick to put them to good use and earn as much as possible in the process

Some former islanders have gone on to appear on Dancing On Ice and Celebrity Hunted, with their agents demanding high fees for their clients to be involved. 

A few former contestants joined the cast of TOWIE including Kady McDermott, Olivia Attwood and married couple Nathan Massey and Cara De La Hoyde, which helped to keep their profiles in the public eye and the money rolling in.

Of course, those Love Islanders with talent have been quick to put them to good use and earn as much as possible in the process.

Four islander: Zara McDermott, Eyal Booker, Wes Nelson and Samira Mighty, teamed up to unsuccessfully compete on Celebrity X Factor as No Love Lost, while Amber Davies’ stint on the reality show paved her way to a fortune as she took to the West End stage.

The media personality, who worked as an entertainer for London’s circus themed club night Cirque Le Soir, landed a role in Dolly Parton’s musical 9 To 5 and filmed her own ITVBe show off the back of it. 

What's next for the Love Island 2021 finalists? The most business savvy stars create their own independent ventures, starting up clothing labels, fake tan brands and more

What’s next for the Love Island 2021 finalists? The most business savvy stars create their own independent ventures, starting up clothing labels, fake tan brands and more

Amber’s ex Kem launched a brief rap career alongside his close pal Chris Hughes by releasing their song Little Bit Leave It, which topped the charts on iTunes and Spotify, and the duo also released a fitness DVD.

Lifelong horse fan Chris now regularly presents the racing coverage with ITV.  

Personal trainer Gabby Allen profited off her love for fitness by launching her own app, and reportedly signed another £100,000 deal with another app too. 

She was embroiled in a public spat with fellow Love Islander Kady McDermott who also released a fitness programme, Body Goals By Kady. 

The most business savvy stars create their own independent ventures such as these, with others starting up clothing labels, fake tan brands and more.

LOVE ISLAND 2021: MEET THE CONTESTANTS

Sharon Gaffka

 Sharon Gaffka

Name: Sharon Gaffka

Age: 25

Location: Oxford

Occupation: Civil Servant – Operations Lead for Department of Transport

Who is their type on paper? ‘I tend to date someone who is taller than me, even though my last long-term partner, he was actually someone who was shorter than me. 

‘I’m quite an intellectual person so I want someone who can kind of match that.’

Aaron Francis

 Aaron Francis

Name: Aaron Francis

Age: 24

Location: London

Occupation: Luxury Events Host

Who is their type on paper? ‘I need someone that is passionate about what they are doing – from scientist to anything – you can tell when someone is speaking about something and they are actually smiling while they are talking. I love that. 

‘I don’t like when people are doing a job just to make money and then they kind of just live for the weekend. Especially because I work on the weekends.’

Liberty Poole

 Liberty Poole

Name: Liberty Poole

Age: 21

Location: Birmingham

Occupation: Nando’s Waitress and Marketing Student

Who is their type on paper? ‘So I like tall, alpha male, confident, a cheeky chappy sort of guy. 

‘But obviously that’s always usually combined with player types, which is where I go wrong. So I am trying to change my ways and go for more of a nicer guy that is going to treat me right.’ 

 

Hugo Hammond

 Hugo Hammond

Name: Hugo Hammond

Age: 24

Location: Hampshire

Occupation: PE Teacher

Who is their type on paper? ‘I’ve been single for a while now. With the current climate, it’s been really hard to get back into dating. 

‘I saw it as an opportunity to have an amazing fun summer and put myself back out there.’

 

Liam Reardon

Liam Reardon 

Name: Liam Reardon

Age: 21

Location: Wales

Occupation: Bricklayer

Are you competitive? ‘I am competitive to a certain extent. I’m not over the top. It’s always nice being a winner. If I’m in competition for a female, I want to try my best, but I won’t go too far out of my way. If she liked you that much she wouldn’t have to make a choice.’

Jake Cornish

Jake Cornish

 Name: Jake Cornish

Age: 24

Location: Weston-super-Mare

Occupation: Water Engineer

Who is their type on paper? ‘Looks wise, always gone for blondes. But for me, the main thing is having respect and having good fun, and someone who will be loyal to you…

‘I’ve had messages from girls that have got boyfriends and husbands. This is why I don’t trust anyone. Someone who is loyal really. But when I’m single, I like having a good time!’

Kaz Kamwi

Kaz Kamwi

Name: Kaz Kamwi

Age: 26

Location: Essex

Occupation: Fashion Blogger

Who is their type on paper? ‘I like meeting new people, I’m ready to be in a relationship. Why not be in a place where people are looking for the same things as me?’ 

Chloe Burrows

Chloe Burrows

Name: Chloe Burrows

Age: 25

Location: Bicester

Occupation: Financial Services Marketing Executive

Who is their type on paper? ‘I like a good build. I go to the gym. I want someone who is funny. Really funny and caring and will do nice little things for you.’ 

Faye Winter

Faye Winter

Name: Faye Winter

Age: 26

Location: Devon

Occupation: Letting Manager  

What is her type on paper? ‘Someone that will put me in my place. Someone that makes me laugh. But also someone that takes my banter. I’m like a five-year-old in a playground, if I like you, I will make a mockery of you and laugh and joke. That is my really terrible flirting skills. I need someone who can take that.’ 

Rachel Finni

Rachel Finni

Name: Rachel Finni

Age: 29 

Location: London

Occupation: Luxury travel specialist 

Why did you sign up for Love Island? I’ve scraped the bottom of the dirtiest barrels, that’s how I describe my dating life. So I thought “why not? Let’s apply. If it happens, it happens”.’

Lucinda Strafford

Lucinda Strafford

Name: Lucinda Strafford

Age: 21

Location: Brighton

Occupation: Online fashion boutique owner

Which boy do you have your eye on? I really fancy Brad. And then possibly Liam. But obviously I’m open to getting to know any of the other boys. 

AJ (Andrea-Jane) Bunker

AJ (Andrea-Jane) Bunker

 Name: AJ (Andrea-Jane) Bunker

Age: 28

Location: Hertfordshire

Occupation: Hair extension technician 

Why did you sign up for Love Island? ‘I’ve had the worst luck with men. I feel like this is the one thing I haven’t tried. I thought why not? Let’s give it a go.’

Georgia Townend

Georgia Townend

Name: Georgia Townend

Age: 28

Location: Essex

Occupation: Marketing executive

Why did you sign up for Love Island? ‘I’ve been single for a really long time. Five years. I haven’t done the maths but it’s at least that. I feel like I’ve exhausted all the other options on how to meet people.’

Mary Bedford 

Name: Mary Bedford

Age: 22

Location: Wakefield

Occupation: Model

Why did you sign up for Love Island? ‘I have the worst luck, ever, with boys. Genuinely the worst ever. I always get dragged into the same circle of boys. So I was like, I need to go in another direction.’

Kaila Troy

Kaila Troy 

Name: Kaila Troy

Age: 28

Location: Dublin

Occupation: DJ

Why did you sign up for Love Island? ‘Real life dating has not been doing me any favours at all. I’ve had it.’

Matthew Macnabb

Matthew Macnabb 

Name: Matthew Macnabb

Age: 26

Location: Belfast

Occupation: Strategic Marketing Consultant

Why did you sign up for Love Island? ‘I feel like I’m pretty chilled and very adventurous. I’m very laid-back in the sense I like to laugh and I don’t care too much about what people think.’

Amy Day

Amy Day

Name: Amy Day

Age: 25

From: Surrey 

Occupation: Performer

Why have you signed up for Love Island:  I’m clearly not very good at dating myself. I’m looking forward to the experience and the potential of finding someone I might not have met.

Lillie Hayes

Lillie Hayes

Name: Lillie Haynes

Age: 22

From: South Shields 

Occupation: Trainee accountant

Who have you got your eye on in the villa? I’ve definitely got my eye on Jake. He’s 100% the type of boy I would go for at home. It’s too good of a match not to just go for. Liam is definitely a dark horse for me, he’s like James Bond when you look at him, absolutely gorgeous. So he could be a very close second. 

 

Jack Barlow

Jack Barlow

Name: Jack Barlow

Age: 26

From: East Sussex

Occupation: Racing driver/coach

Who have you got your eye on in the villa? I’m very much a connection type of person so I’ll be able to tell more in person. From what I’ve seen and going off their energy, Chloe has been top of my list. It’s been nice to see her be herself and not care what anyone thinks. I think she’ll be a lot of fun.

Jack Barlow

Name: Aaron Simpson 

Age: 24

From: Kent

Occupation: Footballer 

What is it like dating as a footballer? Does it make things easier or does it stand in the way? A lot of people have an assumption of me as being a typical player, but I got all of that out of my system when I was younger and now I’m a lot more laid-back when it comes to dating. A lot of people would assume that I go on lots of dates but I’m actually quite picky when it comes to who I date. Sometimes it can be hard to know if someone is genuine or not. My mum is really protective over me. The approval is always needed from mumsy, for sure.   

Brett Staniland

Brett Staniland

Name: Brett Staniland

Age: 27

From: Derbyshire

Occupation: PhD student and model

Why have you signed up to Love Island? I’ve never had a serious relationship and the last 18 months has been really stagnant in terms of meeting new people and dating. Lots of my friends have settled down, had kids. I’m kind of the one that’s left back from all of that. Now is the right time. 

 

Brad McClelland

Brad McClelland

Name: Brad McClelland

Age: 26

Location: Northumberland

Occupation: Labourer

Who is their type on paper? Sommer Ray from Instagram. Zara McDermott, she’s a good-looking lass. Or Megan Fox. 

Toby Aromolaran

Toby Aromolaran 

Name: Toby Aromolaran

Age: 22

Location: Essex

Occupation: Semi-pro footballer

How would he describe himself? ‘Optimistic. I always see the bright side in the worst situations. I’m a fun guy when I go on a night out. Responsible guy as well.’

 

Chuggs Wallis

Chuggs Wallis

Name: Chuggs Wallis

Age: 23

Location: Surrey

Occupation: Hat entrepreneur

Why did you sign up for Love Island? ‘I just feel like it’s now or never. I’m only 23 but I’m scared of aging. Especially as half of my last year of uni was taken away and we had so many fun plans. With Covid and the pandemic, I feel like I’ve missed a year of my youth, so I’m really gagging to get it all back.’

Millie Court

Millie Court

Name: Millie Court

Age: 24

Location: Essex

Occupation: Fashion buyer’s administrator

Why did you sign up for Love Island? I’ve been single for over a year now. I’m ready to find ‘The One’. I’m very spontaneous and adventurous ‘

Teddy Soares

Teddy Soares

Name: Teddy Soares

Age: 26

Location: Manchester

Occupation: Senior financial consultant

What girl do you have your eye on? I want to get to know all of the girls. I’m not afraid to step on toes to get the girl I want.

Abigail Rawlings

Abigail Rawlings

Name: Abigail Rawlings

Age: 27

Location: Bournemouth (from Beaconsfield)

Occupation: Tattoo artist

Will you stir things up? ‘Even if I didn’t go in with the intention of stirring things up, it’ll happen regardless.’

 

Tyler Cruickshank

Tyler Cruickshank

 Name: Tyler Cruickshank

Age: 26

Location: Croydon

Occupation: Estate agent

What will you bring to the villa? ‘More energy I think. I’m a person that doesn’t take myself too seriously. I like messing about. I like jokes. I’m not just going to be there just lazing around.’

Medhy Malanda

Medhy Malanda 

Name: Medhy Malanda

Age: 24 

Location: Luton (originally from Belgium)

Occupation: American footballer

What girl have you got your eye on?  ‘Definitely Kaz. Kaz’s personality is fiery, she’s got energy, she’s funny and she’s got a beautiful smile and she’s a nice girl in general.’

Salma Naran

Salma Naran 

Name: Salma Naran

Age: 20

Location: Dublin

Occupation: Model and Influencer

Why did you sign up for Love Island? ‘I’ve never been in love. What better place to have a tunnel vision and really finding your one? ‘ 

Harry Young

Harry Young 

Name: Harry Young

Age: 24

Location: Glasgow

Occupation: Car Salesman 

What girl have you got your eye on? ‘Kaz has always been in my top three. But once I’m in there and speaking with people, it could change.’

 

Clarisse Juliette

Clarisse Juliette

Name: Clarisse Juliette

Age: 23

From: London

Occupation: Brand owner/influencer

Who have you got you eye on in the villa? Teddy – he’s tall, confident and smooth. I don’t like horrible, cocky guys. If they are honest, that’s what I’d prefer 

 

Dale Mehmet

Dale Mehmet

Name: Dale Mehmet

Age: 24

From: Glasgow

Occupation: Barber

Will you step on toes to get who you want? It is what it is, isn’t it? I’m not a bad guy who is going to steal somebody’s girl. But if I want something then I’m going to pursue it. I would go about it all in the right way. Everybody would be well aware of what I was doing.

 

Sam Jackson

Sam Jackson

Name: Sam Jackson

Age: 23

From: Clitheroe

Occupation: Maintenance engineer 

Will you step on toes to get who you want? That doesn’t bother me. I’m happy to step on someone’s toes to get what I want. If that’s what I’ve got to do, I’ve got to do it. I am looking forward to meeting the boys as well, I’m a proper lads’ lad. I see myself getting on with the boys as well – it’ll be good to meet some new people and get a few bromances going! 

Priya Gopaldas

Priya Gopaldas 

Name: Priya Gopaldas

Age: 23

From: London

Occupation: Med student

Who is your celebrity crush? This is a very strange answer but Boris Johnson. I have a soft spot for him. It’s the confidence but he is a total sweetheart on the inside and that’s what I like in a boy. He’s the prime minister, very driven but then on the inside he’s a cuddly bear. I also love his blonde hair, that does it for me!

 

 


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