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Matthew McConaughey admits Super Bowl ad looks like an Interstellar 2 trailer

Matthew McConaughey said it isn’t accidental that his latest Super Bowl ad might fool fans into expecting a sequel to Interstellar.

The 52-year-old Oscar winner shared with Variety that he wanted to ‘misdirect’ the audience with the start of the Salesforce ad, which he co-created.

The clip opens with the Dallas Buyers Club star floating in space in a suit similar to the one he wore in the critically acclaimed Christopher Nolan film, which grossed more than $700 million at the worldwide box office.

Gotcha! Matthew McConaughey, 52, told Variety that it isn’t accidental that his latest Super Bowl ad might fool fans into expecting a sequel to Interstellar

‘I wanted this misdirect at the beginning,’ McConaughey said of the ad, which premiered during the Olympics and will air during the Super Bowl.

‘I wanted it to open and look very serious and in space because we’re about to pull the rug out from under you,’ he admitted. ‘Some people are going to think this is going to be the trailer for Interstellar 2.’

After some self-serious narration from him about ‘the new frontier,’ the actor shrugs and the camera pulls back to reveal he’s standing in a hot air balloon that’s improbably soaring through space.

Suddenly, the action cuts to a San Francisco skyline, where his balloon more comfortably floats over the skyscrapers.

Sleight of hand: 'I wanted this misdirect at the beginning,' McConaughey said of the ad, which premiered during the Olympics and will air during the Super Bowl; still from Interstellar

Sleight of hand: ‘I wanted this misdirect at the beginning,’ McConaughey said of the ad, which premiered during the Olympics and will air during the Super Bowl; still from Interstellar

Spacey: 'I wanted it to open and look very serious and in space because we’re about to pull the rug out from under you,' he admitted. 'Some people are going to think this is going to be the trailer for Interstellar 2'

Spacey: ‘I wanted it to open and look very serious and in space because we’re about to pull the rug out from under you,’ he admitted. ‘Some people are going to think this is going to be the trailer for Interstellar 2’

Change of scenery: He's revealed to be on a hot air balloon in space, but then the balloon is transported to the San Francisco skyline

Change of scenery: He’s revealed to be on a hot air balloon in space, but then the balloon is transported to the San Francisco skyline

‘It’s not time to escape. It’s time to engage,’ he says via narration. ‘It’s time to plant more trees. It’s time to build more trust. It’s time to make more space for all of us. So while the others look to the metaverse and Mars, let’s stay here and restore ours,’ he says as farmers are seen hard at work in a field.

‘Yeah, it’s time to blaze our trail. ‘Cause the new frontier? It ain’t rocket science. It’s right here.’

McConaughey concludes his ad by getting out of his balloon and letting go of the rope tethering it to Earth. 

Making a change: 'It’s not time to escape. It’s time to engage,' he says via narration. 'It’s time to plant more trees,' he adds as he soars over farmers

Making a change: ‘It’s not time to escape. It’s time to engage,’ he says via narration. ‘It’s time to plant more trees,’ he adds as he soars over farmers

Focusing on home: 'Yeah, it’s time to blaze our trail. ‘Cause the new frontier? It ain’t rocket science. It’s right here,' he says as he lets his balloon sail away without him

Focusing on home: ‘Yeah, it’s time to blaze our trail. ‘Cause the new frontier? It ain’t rocket science. It’s right here,’ he says as he lets his balloon sail away without him

The actor said he hoped his advertisement would encourage some of his fans to better their world.

‘I hope they go, “Look, what McConaughey and Salesforce is saying, is there is a problem in society today. Our relationship with each other, our relationship with the environment is fragile, man. We got a lack of trust, we got a lack of fairness. We got a lack of sustainable innovations. We have a lack of values.”

‘And you know what, a lot of us are looking to escape and get the hell out of here or maybe look the other way,’ he continued. ‘You know what? They’re right! But we can look around at our earthly challenges and look those in the eye and say, “Let’s handle this and restore what we got going here. We’re not ready to quit.” Hopefully businesses will see this and are urged and nudged to make a commitment to making life here on Earth more fair, equal and sustainable.’

Despite his digs at Facebook CEO Mark Zuckerberg’s metaverse and Jeff Bezos and Elon Musk’s interest in space exploration, McConaughey made it clear that he hadn’t heard from any of those billionaires.

He clarified that the campaign wasn’t ‘anti-technology’ or ‘anti-pioneering space.’ 

Exploration: He clarified that the campaign wasn't 'anti-technology' or 'anti-pioneering space'

Exploration: He clarified that the campaign wasn’t ‘anti-technology’ or ‘anti-pioneering space’

Choosy: The actor also claimed that he was picky about which brands and companies he was willing to endorse, as he wanted them to align with his values

Choosy: The actor also claimed that he was picky about which brands and companies he was willing to endorse, as he wanted them to align with his values

The actor also claimed that he was picky about which brands and companies he was willing to endorse, as he wanted them to align with his values.

‘I’m looking for restorative companies and products that can help rebuild America and mankind,’ he said, noting that he had gotten more selective in recent years. ‘Especially in the last eight years, I would say I turned away quite a few that maybe 15 years ago I would have done.’

After the interviewer noted that his statements about values sounded as if they could have been spoken by a politician, McConaughey said his thoughts went ‘beyond politics.’ 

‘These traits and their values can be acquired, and I think they should be by politicians, but values go beyond politics,’ he said. ‘This is not about the left or the right. This is more important than that. These values are an aspiration that we as humans got a capacity to do and we as America has a capacity to achieve.’


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