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Nadia Bartel is trolled after vowing to take her clothing business global

Nadia Bartel has once again been targeted by keyboard warriors and AFL supporters on Twitter – this time over her plans to take her clothing brand global in 2021.

The 35-year-old copped a barrage of criticism on the social media platform over the weekend when a Melbourne newspaper tweeted out its story about her ambitions with Henne, the womenswear label she co-owns with her sister Michelle Ring.

The trolling is nothing new: every time a glowing puff piece about Nadia is published in the local press, footy fans flock to Twitter to ironically call her ‘stunning and brave’.

‘Why isn’t her fashion line called Stunning and Brave?’ Nadia Bartel has once again been targeted by trolls on Twitter – this time over her plans to take her clothing brand global in 2021

Like clockwork, Nadia’s critics homed in on a Twitter posted shared by the Herald Sun on Sunday to spam comments about her ‘stunning bravery’. 

One Twitter user even taunted Nadia by asking why her fashion label wasn’t called ‘Stunning and Brave’.

‘Why isn’t her fashion line not called Stunning and Brave?’ they wrote. 

Trolled: Interestingly, every time a glowing puff piece about Nadia is published in the Melbourne press, footy fans flock to Twitter to ironically call her 'stunning and brave.' Once again, trolls flocked to the social media platform to make the same comments under a Herald Sun post

Trolled: Interestingly, every time a glowing puff piece about Nadia is published in the Melbourne press, footy fans flock to Twitter to ironically call her ‘stunning and brave.’ Once again, trolls flocked to the social media platform to make the same comments under a Herald Sun post

‘So brave,’ another added. 

One user added: ‘Thank God we have another brave Nadia story to keep us going.’

One tweeted a GIF that read: ‘Nobody gives a f**k.’

Ouch: One Twitter user even brazenly taunted Nadia by asking why her fashion label Henne wasn't called 'Stunning and Brave'

Ouch: One Twitter user even brazenly taunted Nadia by asking why her fashion label Henne wasn’t called ‘Stunning and Brave’

Nadia had told The Herald Sun that she wanted to take her fashion brand overseas. 

‘We are so known in Melbourne, Sydney and Perth but I would really love to take the brand overseas,’ she said. 

In September last year, Nadia was targeted by trolls and called ‘stunning and brave.’ 

The ‘stunning and brave’ tweets are mostly from Victorians making fun of Nadia and her cheerleaders at the Herald Sun newspaper.

Targeted: In September last year, Nadia was targeted by trolls and called 'stunning and brave.' The 'stunning and brave' tweets are mostly from Victorians making fun of Nadia and her cheerleaders at the Herald Sun newspaper

Targeted: In September last year, Nadia was targeted by trolls and called ‘stunning and brave.’ The ‘stunning and brave’ tweets are mostly from Victorians making fun of Nadia and her cheerleaders at the Herald Sun newspaper

The meme routinely surfaces on Twitter whenever a certain gossip columnist, who is friends with Nadia, writes a flattering article about how brilliant and ‘dignified’ she is. 

Daily Mail Australia is not suggesting Nadia has anything to do with the gushing praise, and it’s understood the public commentary about her is beyond her control.

‘She is brave and soon will have a statue outside the MCG for her bravery. Well deserved for everything she has done for you, me, the nation and the world. Well done Nadia Bartel you are an inspiration to us all,’ one troll tweeted. 

Similar posts include: ‘She is so, so, so brave’, ‘Stunning and brave, congratulations’, ‘Brave. And Stunning’, and ‘Photos of what “brave” Nadia Bartel wore to Juddchella.’

The joke derives from an episode of South Park in which everybody in the town agrees that Caitlyn Jenner is ‘stunning and brave’ because they’re afraid they will be labelled transphobic otherwise.

The phrase has since become a popular meme used when someone is being conspicuously over the top in their praise for another person – with the implication being the praise isn’t deserved.

Avalanche: Excited AFL fans often brace themselves for a deluge of 'stunning and brave' comments whenever the Herald Sun tweets out an article about Nadia. That month, the paper published a story downplaying Nadia's new relationship with personal trainer Nathan Brodie - and it was soon met with an avalanche of trolling

Avalanche: Excited AFL fans often brace themselves for a deluge of ‘stunning and brave’ comments whenever the Herald Sun tweets out an article about Nadia. That month, the paper published a story downplaying Nadia’s new relationship with personal trainer Nathan Brodie – and it was soon met with an avalanche of trolling

Excited AFL fans often brace themselves for a deluge of ‘stunning and brave’ comments whenever the Herald Sun tweets out an article about Nadia. 

‘Here for the “brave” comments! Not disappointed!’ one Twitter user wrote recently. Another added: ‘Came for the stunning and brave comments. Laughing.’

That month, the paper published a story downplaying Nadia’s new relationship with personal trainer Nathan Brodie – and it was soon met with an avalanche of trolling.

One reader tweeted in response: ‘Nadia Bartel bravely jogged with a man who sadly isn’t a new suitor but just an exercise buddy – sad for her. Braver than I ever imagined. So brave and who she runs with so important it’s behind a paywall.’ 

Nadia and Jimmy Bartel announced their separation on August 15 2019, but they are believed to have actually split two months prior.

They share custody of two children, sons Aston, four, and Henley, one.

The Brownlow Medal winner, 36, is now dating office worker Lauren Mand. Nadia has yet to publicly acknowledge her romance with Nathan.

Case of the ex: Nadia and Jimmy Bartel announced their separation on August 15 2019, but they are believed to have actually split two months prior

Case of the ex: Nadia and Jimmy Bartel announced their separation on August 15 2019, but they are believed to have actually split two months prior

New flame: The Brownlow Medal winner, 36, is now dating office worker Lauren Mand. Nadia has yet to publicly acknowledge her romance with Nathan

New flame: The Brownlow Medal winner, 36, is now dating office worker Lauren Mand. Nadia has yet to publicly acknowledge her romance with Nathan


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