Fashion designer Pip Edwards is giving back.
The P.E Nation co-founder, 40, attended a charity event on Thursday.
She was one of the star arrivals at a gathering hosted by Thread Together, a social enterprise that sources new and excess garments for vulnerable Australians.
Feeling charitable: On Thursday, P.E. Nation business owner Pip Edwards stepped out for the Thread Together gathering, a social enterprise that sources new and excess garments for vulnerable Aussies.
Pip supported the team behind the event on social media.
She wrote on Instagram Stories: ‘Congratulations to @thread_together for everything you do for our nation’s people, not only when they in need, but providing a scalable solution to our fashion land fill issue and closing the loop.’
‘@clairetreg, the team at @p.e.nation are proud supporters and partners,’ she added.
Proud moves: After the event, Pip revealed she was proud to be able to join the team behind the event by sharing pictures on her social media.
Generous donations: In one photograph, she stood by more than a dozen of active-wear donations her company has donated to the cause
In one photo, she stood next to more than a dozen boxes of of activewear P.E Nation had donated to Thread Together.
Pip also reached out to others in the fashion industry and encouraged them to help.
‘There is so much more we all can do. Calling out to all my mates in the fashion industry… please get in touch and get involved for the greater good,’ she wrote.
A good cause after a bad move: Pip’s big announcement comes less than a few weeks since she was under attack on after seemingly back-flipping on her anti- Australia Day message
Pip paired her signature athleisure wear with an oversized black blazer at the event.
The event comes a few weeks after Pip found herself at the centre of PR disaster.
She was labelled tone-deaf after protesting Australia Day on Instagram – only to attend a backyard barbecue a few hours later.
Facing criticism: Pip Edwards came under attack on Tuesday after seemingly backflipping on her anti-Australia Day message
In a post on Instagram Stories, she shared a letter that had been printed in a publication which argued that Australia Day should not be celebrated on January 26 – the date when Britain’s First Fleet arrived at Sydney Cove.
The post put forward a hypothetical question – if modern Australia were invaded and the locals were then subject to the same mistreatment as Aborigines were in the colonial era ‘would we and our descendants want to “celebrate” the anniversary of that day’?
‘I think not,’ it continued.
‘So why would we expect First Nations people to feel differently and why would those in positions of power be so insensitive to ignore what this day truly means? What have we got to lose by changing the date of Australia Day?’
Opinion: In a post on Instagram Stories, the 40-year-old fashion designer shared a letter to a publication (pictured) which argued that Australia Day shouldn’t be celebrated on January 26
Mixed messages: Hours later, Pip shared photos from an Australia Day party she attended, and wrote: ‘A day to celebrate the land that we live and thrive on. I love you, Australia’
Pip endorsed the letter’s message by captioning her post: ‘IN BLACK AND WHITE.’
But just hours later, she shared photos from an Australia Day party she attended, and wrote: ‘A day to celebrate the land that we live and thrive on. I love you, Australia.’
She posted photos from the small gathering with guests including her boyfriend, retired Australian cricket captain Michael Clarke.
To make matters worse, the Aboriginal flag was flown upside down at the party by mistake.
Celebration: Fans were quick to criticise Pip for posting photos from the small gathering, which involved a backyard barbecue. Her boyfriend, retired Australian cricket captain Michael Clarke (left photo, centre), was among the guests
Followers were quick to expose her double standards – condemning Australia Day one moment, and celebrating it the next.
‘Did you forget about the Story you posted earlier today? Performative activism is gross,’ commented one follower.
Another added: ‘Wowwwwww. Don’t post a little Instagram Story in “support” of changing the date and then go and celebrate Australia Day. Educate yourself!’
She later apologised for her gaffe, saying the party was ‘a big mistake on my part’.
Getting it wrong: She also shared a video of a man raising both the Australian and Aboriginal flags, but the Aboriginal flag was flown upside down by mistake
Mistake: ‘UGH. And the flag you put up was upside down…’ wrote one critic, while another added, ‘Also… your Aboriginal flag is upside down on your flagpole’
The debate over the date of Australia Day has intensified in recent years, with even advocates of the status quo forced into a defensive stance in trying to justify the January 26 date.
Prime Minister Scott Morrison said the date signified when Australia was changed forever through European colonisation.
‘There is no escaping or cancelling this fact,’ Mr Morrison said. ‘For better and worse, it was the moment where the journey to our modern nation began.’
Slammed: Others branded her posts ’embarrassing’, ‘inappropriate’, ‘completely tone deaf’ and ‘downright insensitive’