Rihanna flashes her flawless complexion in gorgeous selfie for new Fenty Beauty brand foundation
Rihanna is in full promo mode for her Fenty Beauty brand.
On Monday the pop superstar-turned-wildly successful businesswoman took to her social media platforms to give her fans, followers, and potential customers a heads up about the availability of her Pro Filt’r foundation.
And what better way to help spread the word than to use her own image showing the Barbados-born beauty flashing a seductive, over-the-shoulder look, complete with a mesmerizing sparkle in her striking eyes.
She’s got the look: Rihanna, 32, flashed a mesmerizing, over-the-shoulder look in a promotion photo for her Fenty Beauty brand
IN the photo, the Work singer (born Robyn Rihanna Fenty) has her back to the camera and her head turned to her left dressed in a cream-colored leather jacket.
On this day, the 32-year-old chart-topper styled her raven tresses in a bob-cut with a slight part on the left.
And, of course, she showcased her flawless complexion that was touched up by her new Fenty Skin line that dropped back in July.
Work: The pop superstar-turned-wildly successful businesswoman took to her social media platforms to give her fans, followers, and potential customers a heads up about the availability of her Pro Filt’r foundation
Expanding: Rihanna’s Fenty Skin will be available to purchase in store at Sephora, Harvey Nichols, Boots and Sephora In JCP starting December 26
‘Pro Filt’r foundation changed the beauty game like no other, and we not bout to stop now!! Introducing our brand NEW #PROFILTRPOWDERFOUNDATION,’ she wrote in the caption of the selfie.
‘I turned my favorite Pro Filt’r Foundation formula into pressed powder perfection!!! Same 50 shades and soft matte finish. Droppin’ on DECEMBER 26.’
She then listed the outlets that will make the products available in store the day after Christmas, that includes : Sephora, Harvey Nichols, Boots and Sephora In JCP.
Rihanna shared the news about the product expansion availability last week. Prior to the announcement, Fenty Skin was only available on the brand’s official website.
Market player: After her Fenty Beauty brand soared with success since launching in September 2017, Rihanna’s Fenty Skin officially launched on July 31
Fenty Skin officially launched on July 31 with three show-stopping products, the Total Cleans’r, the pore-refining Fat Water, and the Hydra Vizor Invisible Moisturizer.
She worked in partnership with Kendo Brands to launch Fenty Skin, which happens to be the follow-up to her successful makeup line Fenty Beauty.
Fenty Beauty first launched in September 2017, and is reportedly valued at $3 billion, according to Pauline Rigby, head of corporate law at Forbes Solicitors, as reported in Metro.
Rihanna has part-ownership in her ventures with LVMH, which is somewhere between 15%-50%.
Just days ago, the Barbados-born beauty promoted Fenty Skin with a photo of herself hanging up a promotional poster at one of the retail stores that will be selling her brand