Snoop Dogg laughs off Chris Rock’s claim that he is the ‘Morgan Freeman of hip hop’
EXCLUSIVE ‘Chris Rock is my friend!’ Snoop Dogg laughs off controversial comic’s claim that he is the ‘Morgan Freeman of hip hop’ after putting his name to dozens of brands – and insists he DOES say no occasionally
Snoop Dogg insists there is no rift with Chris Rock after the controversial comedian made light of his numerous endorsements during a Netflix stand-up show.
The rapper’s diverse approach to endorsement includes an unlikely collaboration with Martha Stewart on a range of cookbooks, while animated cartoons, reality shows and personalised marijuana strains have all enriched his coffers to the tune of $150million while endearing him to a wider public.
More recently he stunned British TV viewers by starring in an advertising campaign for food delivery service Just Eats. His catchy jingle proved so popular that it even featured on his setlist at London’s O2 Arena on Tuesday evening.
But Snoop’s incredible marketing power resulted in Rock drawing uncharitable comparisons with veteran actor Morgan Freeman, whose own eclectic portfolio includes ads for Turkish Airlines, Mountain Dew and the Professional Golf Association, during his recent Selective Outrage comedy special.
Speaking to MailOnline while launching his latest venture, a collaboration with online crypto casino Roobet, the rapper, 51, insisted there was no hard feelings.
Still friends: Snoop Dogg insists there is no rift with Chris Rock after the controversial comedian made light of his numerous endorsements during a Netflix stand-up show (pictured together in 2007)
Banter: Snoop’s incredible marketing power resulted in Rock drawing uncharitable comparisons with veteran actor Morgan Freeman during his recent Selective Outrage special
‘Chris Rock is my friend,’ he insisted. ‘He was basically saying how did I go from being America’s Most Wanted, to America’s most loveable?
‘It’s all about transformation, growth, development and being willing to accept change.’
While brands are willing to pay life-changing sums for the rapper’s services – his Just Eats deal alone is said to be worth $5million – not every endorsement opportunity gets the coveted green light.
‘I say no a lot,’ he said. ‘I don’t want to blast anyone and say I said no to this person or that person, but there are one or two people where it’s not about the money and more about the association by affiliation.
‘If I feel like your family and I believe what you believe in there’s no problem. You stand behind your brand, but there are some things in life that don’t mix with me and I can’t promote everything, so sometimes I do have to say no.’
Lucrative: Snoop’s numerous endorsements include a promotional campaign for food delivery service Just Eats, said to be worth $5million
Getting involved: The rapper is now focused on a new collaboration with online crypto casino Roobet and the launch of their first offering, Hot Box – his version of their fan-favourite game, Crash
CHRIS ROCK’S SNOOP JOKE IN FULL
‘When did Snoop Dogg become Morgan Freeman? This n****s selling everything! Beer, wine, tampons…
‘I saw a commercial the other day, Snoop was selling reverse mortgages. He called them “doggages”… what the f**k’s a “doggage?!”
‘I love Snoop though. The last thing I need’s another mad rapper, alright?’
The rapper is now focused on a new collaboration with online crypto casino Roobet and the launch of their first offering, Hot Box – his version of their fan-favourite game, Crash.
‘We had a mutual interest in giving back, to help certain people who couldn’t touch as much money as us, have an opportunity to,’ he told MailOnline of his involvement. ‘They’re willing to give back to charities and deal with certain things.
‘That attracted me more than working for an organisation to make money for myself. It overwhelmed me when they presented that, first and foremost.’
He added: ‘I’m the missing piece of the puzzle. The things they do with me will be cutting edge. They’ve already been doing a great job without me, so imagine them with me.
‘They don’t have anyone like me. It’s a unique relationship – I don’t have any competitors in my lane.’
While Crash urges players to cash out before a rocket crashes down to earth, Hot Box dares players to ‘out-smoke’ Snoop Dogg himself – and urges players to cash out before they inevitably fail.
‘It’s up close and personal,’ he said. ‘It has music, it has my voice in there. I’ll be giving you a piece of me without licensing a piece of me out of there. But actually being a part of the development of the game, from start to finish.’
Main man: Snoop spoke to MailOnline while celebrating his new collaboration with Roobet in Berlin on Wednesday evening