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Succession’s Nicholas Braun likes the HEATED debate over the ‘ludicrously capacious’ Burberry bag


Nicholas Braun finally weighed in on the heated fashion debate going on about the $2,890 Burberry tote that his character Greg Hirsch’s date, Bridget (Francesca Root-Dodson), wore in the season four premiere of Succession.

A week after the episode aired, which immediately divided the internet, the 34-year-old actor said he liked ‘letting the internet take over’ during an interview with Page Six, over the weekend, at the Formula 1 Australian Grand Prix.

‘I like letting the show do its thing,’ he raved of the scene between him and Matthew Macfadyen, who portrays Tom Wambsgans, going extremely viral.

Fans could not get enough of his costar obliterating Bridget’s handbag choice, which he called ‘ludicrously capacious.’

At one point, Tom asks Greg, ‘What’s even in there, huh? Flat shoes for the subway? Her lunch pail?’ 

Speaking out: Nicholas Braun finally weighed in on the heated fashion debate going on about the $2,890 Burberry tote that his character Greg Hirsch’s date, Bridget (Francesca Root-Dodson), wore in the season four premiere; seen in 2023

Viral: A week after the episode aired, which immediately divided the internet , the 34-year-old actor said he liked 'letting the internet take over' during an interview with Page Six, over the weekend, at the Formula 1 Australian Grand Prix

Viral: A week after the episode aired, which immediately divided the internet , the 34-year-old actor said he liked ‘letting the internet take over’ during an interview with Page Six, over the weekend, at the Formula 1 Australian Grand Prix

Since the episode aired, Google searches for ‘Burberry Tote Bag’ soaring by more than 300%.

Data from 3DLOOK shows that, following the episode, the search has gone up 310% while ‘Burberry handbag’ has increased by 180%.

And the attention on the product, described as ‘monstrous’ by power-hungry Tom, has also driven up overall interest in the English luxury brand as the search term ‘Burberry sale’ has also gone up by 38%.

In the episode Tom, who is both a mentor and a wind-up merchant to younger Greg, tells his friend he has made an ‘enormous faux-pas’ at the high-society party by bringing his date.

When Greg asks what the problem is, Tom begins to mock her big leather handbag which features the unmistakable Burberry print.

‘I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide it across the floor after a bank job.’

The handbag scene and Tom’s quote have been clipped and shared thousands of times on social media, becoming the stand-out joke from the first episode of the new series.

Among the jokes being made are people photoshopping the bag onto other film scenes including clips from The Devil Wears Prada, and using Tom’s quote to refer to other well-known bags.

'I like letting the show do its thing,' he raved of the scene between him and Matthew Macfadyen, who portrays Tom Wambsgans, going extremely viral

‘I like letting the show do its thing,’ he raved of the scene between him and Matthew Macfadyen, who portrays Tom Wambsgans, going extremely viral

Cringe: Twitter was flooded with reactions to the scene, including one social media user asking people to 'imagine you're watching the Sucession premiere and you realize you have this bag in your closet'

Cringe: Twitter was flooded with reactions to the scene, including one social media user asking people to ‘imagine you’re watching the Sucession premiere and you realize you have this bag in your closet’

'Poor Burberry girl didn't stand a chance. I haven't laughed so hard over a bag since this,' another joked, referring to the Louis Vuitton bag Jennifer Hudson's character, Louise, received from Carrie Bradshaw (Sarah Jessica Parker) in the first Sex and the City movie

‘Poor Burberry girl didn’t stand a chance. I haven’t laughed so hard over a bag since this,’ another joked, referring to the Louis Vuitton bag Jennifer Hudson’s character, Louise, received from Carrie Bradshaw (Sarah Jessica Parker) in the first Sex and the City movie

'Historians will study the Succession Burberry bag scene one day,' a third mused

‘Historians will study the Succession Burberry bag scene one day,’ a third mused

Others raved about how 'that handbag was so perfectly chosen' and 'exactly off in the right way'

Others raved about how ‘that handbag was so perfectly chosen’ and ‘exactly off in the right way’

Ouch: Others expressed feeling hit in the gut over the line teasing those that have to carry 'flat shoes for the subway'

Ouch: Others expressed feeling hit in the gut over the line teasing those that have to carry ‘flat shoes for the subway’

One person posted a photo on Twitter of the enormous blue Ikea shopping bag (which many people may agree is ‘gargantuan’) underneath Tom’s quote.

Author Bolu Babalola, who attended the premiere of the new series, said on Twitter that the show’s creator Jesse Armstrong had put thought into which handbag they would choose for out-of-place Bridget.

Armstrong reportedly said the show’s writers had interviewed a wealthy woman in New York City to ask which design would be the ‘tackiest’ possible choice for someone trying to fit in with a billionaire family.

Other fans have pointed out that Bridget’s floral print Sandro dress may also have been an indication of her class, as it is a brand that is expensive for most middle class people. However, for the 1%, it would be considered cheap and very much affordable.

Savage: Fans could not get enough of his costar obliterating Bridget's handbag choice, which he called 'ludicrously capacious'

 Savage: Fans could not get enough of his costar obliterating Bridget’s handbag choice, which he called ‘ludicrously capacious’

Stylist Rochelle White has previously told FEMAIL that ostentatious prints and logos which demonstrate a person’s wealth are indicative of ‘new money’ dressing.

She said: ‘When it comes to new money and those who might have limited funds, but want to have the designer lifestyle, [people] tend to want to rock designer labels.’

Rochelle added people who come from ‘old money’ will also wear items from luxury brands, but the logos will be less obvious.

However, if the bag wasn’t enough to give her away, Bridget’s social faux-pas eventually showed her up later in the episode when she asked media mogul and birthday boy Logan for a selfie and was ejected from the Manhattan penthouse.



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