Entertainment

The Bachelorette: Ratings tank as Brooke Blurton’s pay day is revealed

The Bachelorette hits another embarrassing ratings low – as it’s revealed that Brooke Blurton received a HUGE pay day to become the first queer and indigenous lead


Ratings for The Bachelorette have reached another embarrassing new low, despite Channel 10 coughing up big bucks for leading lady Brooke Blurton.

After premiering with the lowest ratings in the franchise’s history last week, the show slipped even further on Wednesday, reaching just 253,000 metro viewers.

It’s the worst rated episode of any instalment in the franchise, which also includes The Bachelor and Bachelor In Paradise

Tragic: Ratings for The Bachelorette have reached another embarrassing new low, despite Channel 10 coughing up big bucks for leading lady Brooke Blurton

The show’s core audience of 16 to 39s was also down 47% metro and down 41% nationally compared to last week’s premiere.

This season of The Bachelorette has made history for casting Blurton, the show’s first ever indigenous and queer lead. 

She also has male and female suitors competing for her affection, which is world first for The Bachelor franchise.

Perhaps due to her trailblazing casting, Brooke was reportedly paid a whopping $250,000 to front the season.

Rock bottom: After premiering with the lowest ratings in the franchise's history last week, the show slipped even further on Wednesday, reaching just 253,000 metro viewers

Rock bottom: After premiering with the lowest ratings in the franchise’s history last week, the show slipped even further on Wednesday, reaching just 253,000 metro viewers

According to Perth Now, the 26-year-old youth worker is using the pay day to support her family.

Despite the poor viewing figures, executives at Channel 10’s parent company are standing by their editorial decision to prioritise inclusivity at all costs.

Jarrod Villani, the Executive Vice President of ViacomCBS ANZ, told TV Tonight that ViacomCBS has a strict policy of ‘no diversity, no commission’.

‘I think that’s a reflection of the decision taken around Brooke and The Bachelorette,’ Mr Villani explained. 

‘It’s led from the very top of our organisation across the globe,’ he continued.

‘You won’t have a conversation with anyone from ViacomCBS – irrespective of where we’re at in the world – that doesn’t include a focus on diversity and inclusion.’

Diverse: This season of The Bachelorette has made history for casting Blurton, the show's first ever indigenous and queer lead

Diverse: This season of The Bachelorette has made history for casting Blurton, the show’s first ever indigenous and queer lead

Mr Villani also said 2021 was the ‘right time’ for a bisexual Bachelorette.

‘It might have been harder earlier, I think, but given the environment we’re in now, and given Australians’ expectations, I think it’s the right time,’ he said.

‘More importantly, [Brooke] is the right person, because that is really who she is. I think people know that and they believe her.’

Ratings for this season of The Bachelorette have gone from bad to worse.

But Channel 10 is still insisting it is the ‘most critically acclaimed’ season ever despite becoming the lowest rated in the history of the franchise.

In a promo released on Sunday, a voiceover says: ‘It’s the most critically acclaimed series of The Bachelorette ever.’

Cash money: Perhaps due to her trailblazing casting, Brooke was reportedly paid a whopping $250,000 to front the season

Cash money: Perhaps due to her trailblazing casting, Brooke was reportedly paid a whopping $250,000 to front the season

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