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The Project’s Steve Price becomes emotional while watching Qantas’ new ad campaign

‘I can’t actually watch that without tearing up’: The Project’s Steve Price becomes emotional while watching Qantas’ new ad campaign as he reflects on missing his family amid Australia’s state border closures

He’s The Project‘s hardened panelist, but Steve Price struggled to hold back the tears during Monday’s episode.

The 66-year-old radio host became emotional after the Network 10 panel show aired a snippet of Qantas‘ new commercial.

‘I can’t actually watch that without tearing up,’ confessed a visibly moved Steve. 

Hitting close to home: He’s The Project ‘s hardened panelist, but Steve Price struggled to hold back the tears during Monday’s episode

The sentimental new ad shows people reflecting on their past travels as they dream about future trips.

But it proved to be too much for Steve, with many parts of Australia in lockdown and border closures between states. 

‘I’ve got a daughter in Canberra who I can’t see and she can’t see me. I’ve got a sister in Western Australia who can’t see me and I can’t see her. I have a mother in Adelaide,’ explained Steve, who’s based in Melbourne.

Upsetting: The 66-year-old radio host became emotional after the Network 10 panel show aired a snippet of Qantas' new commercial

Upsetting: The 66-year-old radio host became emotional after the Network 10 panel show aired a snippet of Qantas’ new commercial

‘I can’t go to any of these places. I’ve been on a plane once in a year.’

Become teary, he added: ‘I imagine I’m not as bad off as most people, but family reunions and Christmas in the same sentence and people not getting together, seriously.’

In an editorial for the Herald Sun back in January, Steve labelled Australia’s state border closures a ‘national disgrace’.

'I can't actually watch that without tearing up,' confessed a visibly moved Steve. Pictured with fellow panelists (L-R) Peter Helliar, Waleed Aly and Carrie Bickmore

‘I can’t actually watch that without tearing up,’ confessed a visibly moved Steve. Pictured with fellow panelists (L-R) Peter Helliar, Waleed Aly and Carrie Bickmore

‘Those involved in slamming the gates on their fellow citizens should be ashamed of themselves,’ he wrote.

He argued that the Prime Minister needed to intervene to prevent further ‘snap border closures ordered at the whim of egotistical State Premiers’.  

‘At the end of the day, we are all Australians. In this COVID world we need each other like almost never before and we need to be able to freely travel between all states and territories all the time,’ he wrote. 

'I've got a daughter in Canberra who I can't see and she can't see me. I've got a sister in Western Australia who can't see me and I can't see her. I have a mother in Adelaide,' explained Steve, who's based in Melbourne

‘I’ve got a daughter in Canberra who I can’t see and she can’t see me. I’ve got a sister in Western Australia who can’t see me and I can’t see her. I have a mother in Adelaide,’ explained Steve, who’s based in Melbourne

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