Travis Scott sparks a frenzy promoting his spiked seltzer ahead of set at Rolling Loud festival in Miami
Travis Scott drew a big crowd while promoting his Cacti spiked seltzer in Miami on Friday.
The 30-year-old rapper was swarmed by supporters before his headlining set at the Rolling Loud festival.
The musician launched his alcoholic seltzer line earlier this year and has enjoyed widespread success following its initial debut in stores.
Making it big: Travis Scott drew a big crowd while promoting his Cacti spiked seltzer ahead of his performance at the Rolling Loud festival in Miami on Friday
Prior to his appearance at the festival, Scott scared a trio of videos to his Instagram account to let his fans know that he wanted to interact with them during his time in Miami.
His first clip showed a large truck with the Cacti logo emblazoned across its side.
The Sicko Mode rapper made a point of telling his fans: ‘if y’all see me sliding through these 305 streets, just say hello.’
The musician’s second video showed him riding behind the truck as it made its way along Miami’s motorways.
Major success: The rapper’s product made its debut earlier this year and was an instant hit
Following up: Scott shared several videos following a Cacti-branded truck ahead of his promotional appearance
In another clip, Scott lounged in the backseat of a car while heading to an event for the alcoholic seltzer.
Travis sported a graphic-printed mask with several holes on the front, as well as an ornate necklace and a shirt bearing Cacti’s logo.
The Antidote songwriter was also seen trying to open a locked door in a video that was shared to a fan’s Twitter account on Friday afternoon.
Interesting outfit: Scott wore a Cacti shirt and a mask with several holes on its front in a video that was shared on his Instagram Story on Friday
Making a scene: The rapper was seen trying to open a locked door during his appearance at a market in a video that was shared to a fan’s Twitter account
Cacti was initially made available to the public this past March and enjoyed a highly successful debut.
A spokesperson for the product told TMZ that the drink hit a record for ‘highest rate of sale in a debut for any variety pack’ in Anheuser-Busch’s history.
Scott himself also spoke to the media outlet and expressed that Cacti’s success has encouraged the people behind its development to invest further in its future.
‘The reaction to the product has the team and I motivated to go even harder as we plan out what’s next for the brand. We are just getting started,’ he said.
Big plans: Shortly after Cacti’s release, Scott expressed that he and his team were ‘just getting started’ with their entrepreneurial efforts; he is seen during Paris Fashion Week in June
Scott has engaged in numerous partnerships with several companies over the past few years, many of which were notable successes.
The performer previously locked in a deal with Nike that, according to Forbes, earned him over $10 million a year.
He previously collaborated with McDonald’s, where his self-named meal earned him $20 million at the end of his promotion.
The musician expressed that he was excited about his future ventures and remarked that he was ready to go further with his respective ventures.
‘Right now, we’re so locked in and we’re so ambitious on the next level—to just show people what we can do,’ Scott said.
Making waves: The Sicko Mode rapper previously collaborated with companies such as Nike and McDonald’s, with both promotions being notable successes; he is seen performing with Adam Levine at Super Bowl LIII in 2019