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Triple M: Marty Sheargold’s disappointing results in his first radio survey

Triple M’s Marty Sheargold delivers disappointing results in his first radio survey


Marty Sheargold has received the results back from his first radio survey – and it doesn’t look too promising.

His Triple M drive program, The Marty Sheargold Show, which commenced in January and airs weekdays from 3-4pm, dropped 0.8 points to a 3.8 per cent audience share, according to the latest ratings.  

‘The Marty Sheargold Show is a great show, very different from its predecessor,’ said Mike Fitzpatrick, Head of Triple M Network, in an interview with The Herald Sun

Bombed: Marty Sheargold (pictured) has received the results back from his first radio survey – and it doesn’t look too promising

Fitzpatrick said the program was to be a ‘long-term breakfast show’ for the network, regardless of the latest survey results.

But TV and radio expert Colin Vickery said the show was in trouble and had failed to resonate with Melbourne audiences.  

‘In lockdown it seems to be some of the FM and music shows have suffered a bit with people maybe looking to talk radio for news and updates,’ Vickery said.   

Numbers: The Marty Sheargold Show, which began in January and airs weekdays from 3-4pm, dropped 0.8 points to a 3.8 per cent audience share, according to the latest ratings

Numbers: The Marty Sheargold Show, which began in January and airs weekdays from 3-4pm, dropped 0.8 points to a 3.8 per cent audience share, according to the latest ratings 

‘Marty has a great sense of humour and we’ve seen him be successful as part of a team on Nova. It’s a shame as it feels like his solo show hasn’t resonated as well.’

It wasn’t all bad news for the radio host, however, with the survey revealing the show is number one in the male 25-54 demographic. 

The figures came from survey five, which was recorded from May 23 to June 26, and from July 11 to August 14. 

'It feels like his solo show hasn’t resonated as well': TV and radio expert Colin Vickery said the radio show was in trouble and had failed to resonate with Melbourne audiences

‘It feels like his solo show hasn’t resonated as well’: TV and radio expert Colin Vickery said the radio show was in trouble and had failed to resonate with Melbourne audiences 

The Marty Sheargold Show replaced The Hot Breakfast with Eddie McGuire and Luke Darcy, who ended their program towards the end of last year after 11 years on air.  

The Hot Breakfast slot was sitting on a 6.4 per cent audience share when it ended, but that figure has fallen since the start of Marty’s show.

Sheargold moved into his own slot on Triple M after leaving Nova’s Kate, Tim and Marty in September 2020.

Over it: Sheargold moved into his own slot on Triple M after leaving Nova's Kate, Tim and Marty in September 2020

Over it: Sheargold moved into his own slot on Triple M after leaving Nova’s Kate, Tim and Marty in September 2020 

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