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Unearthed Russell Crowe commercials show the young star in ads for Coke, ATMs and an AIDS campaign

Russell Crowe like you’ve never seen him before: Unearthed commercials show the young star in ads for Coke, ATMs and an AIDS campaign ‘that everyone wanted to be in’


He’s a living legend of the big screen, having received three Best Actor Oscar nominations during his illustrious career.

But Russell Crowe has spoken about his humble beginnings as a young actor in long forgotten commercials, in a video shared by the ABC show Gruen on Wednesday.

‘Thank you for noticing some of my earlier work,’ Crowe told the advertising-focused TV program. 

Memory lane: Russell Crowe (pictured) has spoken about his humble beginnings as a young actor in long forgotten commercials, in a video shared by the ABC show Gruen on Wednesday

He described his early work in commercials as being ‘part of the bridge between live performance with bands and theatre, via a few bits and pieces on television.’

The New Zealand-born actor then introduced three commercials.

The first advertisement, from 1987, featured a very young Crowe spruiking a Coca Cola promotion.

In it, Crowe played a service station attendant in Alice Springs, trying to win a ‘surf action pack’ including a four wheel drive.

Before stardom: The first advertisement, from 1987, featured a very young Crowe spruiking a Coca Cola promotion

Before stardom: The first advertisement, from 1987, featured a very young Crowe spruiking a Coca Cola promotion

The next commercial showed Crowe flirting with a young blonde woman outside a nightclub.

However when he tries to get in he’s turned away because he doesn’t have the ten dollar cover charge.  

It then becomes clear it’s advertising State Bank ATMs once Crowe dashes off to one to get money out.

In his walk down memory lane for Gruen, Crowe hilariously described the commercial as promoting ‘the joys of ATMs, or some bulls**t like that.’ 

Humble beginnings: In it, Crowe played a service station attendant in Alice Springs, trying to win a 'surf action pack' including a four wheel drive

Humble beginnings: In it, Crowe played a service station attendant in Alice Springs, trying to win a ‘surf action pack’ including a four wheel drive

‘The third one was quite a significant gig at the time,’ Crowe recalled. ‘Every young actor my age was going for it.’

The ad was part of a 1980s AIDS awareness campaign, and featured Crowe playing Russian roulette with a very young Rebecca Rigg.

The Australian actress went on to marry and subsequently divorce fellow Aussie and The Mentalist star Simon Baker.

Making ends meet: In his walk down memory lane for Gruen, Crowe hilariously described the above State Bank commercial as promoting 'the joys of ATMs, or some bulls**t like that'

Making ends meet: In his walk down memory lane for Gruen, Crowe hilariously described the above State Bank commercial as promoting ‘the joys of ATMs, or some bulls**t like that’

Russell then went on to point out he had not returned to advertising since cracking the big time in Hollywood. 

‘I’ve yet to use my fame to do an endorsement commercial, which is a different thing. 

‘I seem to be quite out of step with the times,’ he admitted, referring to very profitable endorsements of products by big names like Jennifer Aniston, Matthew McConaughey and Taylor Swift.

Building his profile: The third ad was part of a 1980s AIDS awareness campaign, and featured Crowe playing Russian roulette with a very young Rebecca Rigg (pictured right)

Building his profile: The third ad was part of a 1980s AIDS awareness campaign, and featured Crowe playing Russian roulette with a very young Rebecca Rigg (pictured right)

Not looking back: Russell then went on to point out he had not returned to advertising since cracking the big time in Hollywood

Not looking back: Russell then went on to point out he had not returned to advertising since cracking the big time in Hollywood

‘[It’s] some silly idea I have about respecting the artform that I work in,’ he laughed.

‘But that doesn’t mean that I won’t. Sooner or later, somebody will come up with a situation, and you can be guaranteed it will be for at least one whole f**ktonne of money.’

‘And you can also be guaranteed that at that point of my life, if I do that, you can be reassured that I have given all my f**ks away.’ 

Money on the table: 'I seem to be quite out of step with the times,' he admitted, referring to very profitable endorsements of products by big names like Jennifer Aniston, Matthew McConaughey and Taylor Swift

Money on the table: ‘I seem to be quite out of step with the times,’ he admitted, referring to very profitable endorsements of products by big names like Jennifer Aniston, Matthew McConaughey and Taylor Swift

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