How Images Of Women In The Media Have Changed In A Decade

Magazines in the noughties had one thing in common: a tendency to feature photos of slim, white women, looking vacantly into the distance. Today, the media is finally starting to represent women as we really are.

Photo provider Getty Images has revealed the top selling images for the term “woman” globally between the years 2007 and 2019. The company is behind many of the images you’ll see in magazines and advertising – but its clients select which images to use from a huge gallery of over 375 million assets.

Back in 2007, photos of passive white women were the most popular. But in the past 14 years, brands have (slowly) moved to diversify their pages, showing more women of colour, as well as active, working women.

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