It’s 2021 And TV Adverts Are Still Implying Only Women Clean

A television ad for a scrubbing device has been banned for suggesting cleaning the home is a responsibility uniquely associated with women.

The three-minute television ad for the JML Hurricane Spin Scrubber, seen in March, depicted several women using the cleaning tool in the bathroom, kitchen and elsewhere in the home.

In the ad, four women describe their experiences with the tool, saying: “I have a very busy household. People are in and out of my shower all the time”, “I love using the extension pole to get the rings out of the bathtub”, and “I’ve given this to my mother as a gift, and it’s changed the way she cleans. I don’t have to worry about her slipping and falling”.

We don’t know about you, but we’re getting a serious throwback to the 90s, when an 11-year-old Meghan Markle campaigned against a sexist TV advert. The future Hollywood star and royal wrote a letter to Proctor & Gamble to protest their ad for Ivory dishwasher soap that claimed “women all over America are fighting greasy pots and pans”.

Three decades on, it seems little has changed.

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