Politics

Menopause Skincare: Same ‘Old’ Message In A New Bottle?

When beauty therapist Claire Hattrick began to get perimenopausal symptoms at the age of 43, her joint pain was so severe, she had to lie down on the floor between waxing clients. She felt exhausted and her skin – something she’d always taken pride in – had lost elasticity and become very dry.

This was 10 years ago, before the likes of Davina McCall and Elle Macpherson spoke openly about perimenopause – the period leading up to menopause, when a woman’s oestrogen starts to decline and symptoms start to kick in. ‘The Change’ was still being talked about in euphemisms, and menopause-specific beauty products were non-existent.

Fast forward to April 2021 and Hattrick, now 53, was first in line when Marks and Spencer teamed up with Prai Beauty (already known for its beauty products for women over 50) to launch MenoGlow, a range specifically marketed at peri- and post-menopausal women. She purchased several products and singles out the collagen-boosting moisturiser, which costs £25 for 50ml, as “amazing”.

“I think there has been a gap in the market for menopause skincare for many years now,” says Hattrick, who blogs about the menopause. “I for one am very excited that, at long last, women of menopause ages are finally being taken seriously.”




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