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This ‘Pyjama-Free’ Adaptive Fashion Line Has Designer Ambition

Victoria Jenkins has worked on fashion lines sold everywhere from Tesco and Primark to Jack Wills and, most recently, Victoria Beckham. But the style savvy 35-year-old, from Islington, London, has been forced to spend much of her own free time living in pyjamas.

Jenkins has multiple gastro-intestinal problems that have required multiple surgeries. Her symptoms make many high street clothes uncomfortable to wear on good days – and impossible to wear when she’s recovering from surgery.

But in 2017 the designer and garment technologist quit her job at Victoria Beckham to create Unhidden, a new capsule collection of adaptive clothing for people with disabilities.

Four years of hard work and a Kickstarter campaign later, the brand has finally launched. It will even have its own pop-up shop on Oxford Street in May, making Unhidden the first adaptive brand to be sold on London’s fashion-focused high street.




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