Apple once again launched its latest smartphone to much fanfare yesterday, but it appears the new iPhone 13 has not gone down quite as well as the tech giant would have hoped.
Many ‘iFans’ took to social media to blast the latest model, saying it had no major improvements and lacked the innovation Apple is known for.
Others said late co-founder Steve Jobs would have been disappointed with the latest offering, adding that it ‘did not do justice to his legacy’.
It is available in a new pink colour — as had been rumoured in the lead-up to the launch — features an upgraded dual camera system, and has an increased battery life compared to the iPhone 12.
But outside of this, as well as a few other subtle changes to improve performance and the user experience, there is little else to shout about. It is not a completely redesigned smartphone by any stretch.
Scroll down for video
Apple once again launched its latest smartphone to much fanfare yesterday, but it appears the new iPhone 13 (pictured) has not gone down quite as well as the tech giant would have hoped
Many fans took to social media to blast the latest model, saying it had no major improvements and lacked the innovation Apple is known for. Others said late co-founder Steve Jobs would have been disappointed with the latest offering, adding that it ‘did not do justice to his legacy’
|IPHONE 13||IPHONE 12|
|Colours||Red, Starlight, Midnight, Blue, Pink||Red, Blue, Green, Black, White and Purple|
|Capacity||128GB, 256GB, 512GB||64GB, 128GB, 256GB|
|Size||5.78 x 2.82 x 0.30 inches||5.78 x 2.82 x 0.29 inches|
|Weight||173 grams||162 grams|
|Display||6.1 inches||6.1 inches|
|Camera||Dual 12MP camera system||Dual 12MP camera system|
And it is this that some customers appear to have taken exception to, with many saying they were ‘not impressed’ and suggesting that Apple had ‘lost its way’.
One Twitter user, Priyanka Sareen, wrote: ‘Seriously where is the innovation that Apple is known for? Changing the camera’s position?
‘This is no justice to the legacy left by #SteveJobs’.
Nidhi Shankar added: ‘Steve Jobs would have hated the iPhone 13. Just saying.’
Others on Twitter complained about the lack of innovation, while one user, Andre Munford, wrote: ‘Not impressed with the iPhone 13.
‘Apple has lost its way of creativity when Steve Jobs died and Johnny (sic) Ives [the firm’s former chief design officer] left Apple.
‘Apple is behind Android when it comes to phones.’
Another fan said the iPhone 13 was ‘just an overclocked iPhone 12 with a camera upgrade!’
Others on Twitter complained about the lack of innovation, while one user, Andre Munford, wrote: ‘Not impressed with the iPhone 13’
The backlash might come as somewhat of a surprise to Apple CEO Tim Cook, who said at the launch event that ‘these are the best iPhones we’ve ever created’, noting Apple’s work to design the ‘very best products and services to enrich people’s lives.’
The 6.1-inch smartphone keeps the sleek design and ceramic front shield as its predecessor, but now boasts a diagonal camera lens design for the new dual system.
The camera system captures 47 per cent more light in a scene and includes the sensor shift stabilisation that helps counterbalance any movement within the camera to take focused shots.
One of the latest and many iPhone 13 rumours said the smartphone would launch in a new pink colour and that is what users can purchase — the new shade is also available for the iPhone 13 mini.
Customers can also purchase the iPhone 13 in blue, ‘midnight,’ ‘starlight’ and product red.
However, the largest upgrade is an increase in battery life: the iPhone 13 provides 2.5 more hours than the iPhone 12 and the iPhone mini gets 1.5 extra hours of power.
One of the latest and many iPhone 13 rumors said the smartphone would launch in a new pink color and that is what users can purchase — it is also available for the iPhone 13 mini
Apple hosted the event online for the second time since the coronavirus pandemic swept across the globe in 2020.
But the virus has not stopped the tech giant from sharing its latest and greatest products with the world.
Yesterday, Cook strode through a slickly produced video to launch the new iPhone, with few hints of the exceptional string of troubles facing his company including policy reversals, a spyware attack and legal fights.
From an empty, darkened auditorium, the company’s CEO raved over upgraded cameras, brighter screens and new features for some of the Silicon Valley giant’s other devices such as the iPad.
The new iPhone 13 is not a completely redesigned Apple smartphone, but includes subtle changes that improves performance and user experience.
The latest device is also powered by Apple’s new A15 Bionic Chip, the iPhone 13 includes an up to 50 percent faster CPU than the competition, along with delivering up to 30 percent faster graphics
The iPhone 13 mini (right) costs $699 and the iPhone 13 (left) costs $799
Apple unveils a $329 iPad
Apple’s event opened with the unveiling of a new iPad that is three times more powerful than a Chrome book and six times more powerful than an Android Tablet.
The iPad features the tech giant’s new A13 Bionic Chip, giving it 20 percent faster performance than its predecessor with the A12 chip.
Apple’s Melody Kuna, a senior manager of iPad product design, who announced the upgraded device, said it features improved rear and front cameras.
The iPad includes a 12 megapixel front-facing camera for better video calls, like on Zoom and includes a wider lens to capture more people in a single scene.
The upgraded iPad costs $329 with 64GB of storage and goes on sale next week.
Apple hosted its annual fall event on Tuesday, which opened with the unveiling of a new iPad that is three times more powerful than a Chrome book and six times more than an Android Tablet
For example, the Face ID notch is 20 percent smaller than what is featured on the iPhone 12.
The latest device is also powered by Apple’s new A15 Bionic Chip, the iPhone 13 includes an up to 50 percent faster CPU than the competition, along with delivering up to 30 percent faster graphics.
The iPhone 13 has six cores and a specialised portion for running artificial intelligence algorithms.
And the iPhone 13 and iPhone 13 mini both have larger batteries to give them more power than their predecessors.
The biggest change, which seems to come with each new iPhone, is the upgraded dual camera system, with one camera having a larger sensor for a wider camera.
And the other lens is an ultra-wide lens.
One of the camera improvements is a new ‘cinematic mode’ that can hold focus on a moving subject, allowing users to create movies that looks like it should be on the big screen.
The iPhone 13 mini costs $699 and the iPhone 13 costs $799, which is the same prices as last year.
Some rumours leading up to the event speculated that the new devices could cost more due to the lingering chip shortage.
But, the smartphones now start with 128GB of storage space, an increase over last year.
Of course the iPhone 13 family would not be complete without the Pro and Pro Max, which Apple saved for the end of the event.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said in a statement: ‘iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone.
‘The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video.
The biggest change, which seems to come with each new iPhone, is the upgraded dual camera system, with one camera having a a larger sensor for a wider camera
One of the camera improvements is a new ‘cinematic mode’ that can hold focus on a moving subject, allowing users to create movies that looks like it should be on the big screen
iPhone 13 Pro ($999) (pictured) and iPhone 13 Pro Max (1,099) will be available in four finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24
Apple Watch Series 7 revealed with 20% larger display
Apple also debuted the new Apple Watch Series 7.
The watch, although packed with new features, has a new look from its predecessor with narrow boarders around the face that allow for a near all-screen display -making it 20 percent larger than the Series 6.
The tech giant boasts that this device is its ‘most durable Apple Watch ever, with a stronger, more crack-resistant front crystal.’
The Series 7 is also the first to include an IP6X certification for resistance to dust and maintain a WR50 water resistance rating.
Apple Watch Series 7 starts at $399 and will be available sometime this fall, according to Apple.
‘The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.’
iPhone 13 Pro ($999) and iPhone 13 Pro Max (1,099) will be available in four finishes, including graphite, gold, silver, and the all-new sierra blue.
Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.
The Pro line-up is getting a makeover with an-all new flat-edge design and textured matte glass back.
Both are also powered by the A15 Bionic Chip, a larger battery and power optimisations.
iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.
However, the iPhone Pro features 1TB of storage and is much cheaper than Samsung’s Galaxy S10 Plus that costs $1,600.
Despite the range of upgrades being less substantial than last year, industry experts said Apple had still unveiled a range that would appeal to older iPhone users thinking about upgrading.
‘The iPhone remains a core lucrative product for Apple as it represents a gateway to other devices and more importantly services,’ tech analyst Paolo Pescatore of PP Foresight said.
‘While many will see some upgrades as incremental, there are millions of users who have yet to upgrade to 5G.
‘Therefore, this so-called “supercycle” moment is still relevant.
‘The biggest challenge will be maintaining a premium for what some users will see as incremental upgrades.
‘While the individual improvements may not seem to be much, collectively they will be significant in leading to the best iPhone experience for users.’
Ben Wood, chief analyst at CCS Insight, agreed that the key improvements to the iPhone’s battery life and cameras would be an enticing prospect for many.
The Pro line-up is getting an makeover with an-all new flat-edge design and textured matte glass back. Both are also powered by the A15 Bionic Chip, a larger battery and power optimizations
‘The new iPhones see Apple returning to the staples of battery life, screen technology, performance and camera capabilities, all of which are all attractive to existing customers looking to upgrade,’ he said.
‘People will be pleased Apple has resisted the temptation to bump up prices which it could have easily attributed to rising component costs.
‘It’s even increased the entry-level memory configuration on several products, including the iPhone 13, iPhone 13 mini and iPad.’