Science

Purina launches a smart dog bowl that can monitor your pooch’s eating habits

That’s paw-some! Purina launches a smart dog bowl that can monitor your pooch’s eating habits and give personalised diet recommendations

  • The Purina CHEKR bowl syncs up to an accompanying app
  • Pet owners input breed, age, size, feeding frequency and dietary considerations 
  • The app will then deliver a personalised food recommendation
  • When it comes to meal times, the smart bowl will also help pet owners to dispense the right amount of food and monitor the dog’s consumption 

It’s something that many dog owners worry about, but the days of ‘pet fret’, struggling to understand what food and how much your pooch needs could finally be a thing of the past.

Purina has unveiled a new smart dog bowl that can monitor your dog’s eating habits and give diet recommendations.

The bowl, called Purina CHEKR, syncs up to an accompanying app and gives dog owners personalised recommendations based on their dog’s breed, age, size, feeding frequency and dietary considerations.

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Purina has unveiled a new smart dog bowl that can monitor your dog’s eating habits and give diet recommendations

How does it work? 

Pet owners simply download an accompanying app and input the breed, age, size, feeding frequency and dietary considerations for their dog.

The app will then deliver a personalised food recommendation.

When it comes to meal times, the smart bowl will also help pet owners top dispense the right amount of food and monitor the dog’s consumption.

This data can then be combined with the pet’s activity levels to give even more personalised recommendations on what kind of food and how much the pet should be fed.

The dog bowl was unveiled at the Amazon Web Services Summit Online in Australia and New Zealand 2021 this week.

Speaking at the event, Nicole Battistessa, General Manager of Nestle Purina Australia, said: ‘As a pet owner, I understand just how difficult it can be to know what to feed your pet and how much to give them as they transition through different ages and stages of life.

‘That’s why we developed Nestlé Purina CHEKR – to help provide peace of mind to pet owners and further enrich the lives of their furry family members.’

To use the bowl, pet owners simply download an accompanying app and input the breed, age, size, feeding frequency and dietary considerations for their dog.

The app will then deliver a personalised food recommendation.

When it comes to meal times, the smart bowl will also help pet owners to dispense the right amount of food and monitor the dog’s consumption.

This data can then be combined with the pet’s activity levels to give even more personalised recommendations on what kind of food and how much the pet should be fed.

Other exciting features within the app including reminders for flea prevention and worming treatments, vaccinations, and grooming appointment schedule.

‘Nestlé Purina CHEKR tracks consumption and pet activity and over time and will make further recommendations on which pet food is best suited to your pet’s needs and how much your pet should be fed,’ Ms Battistessa added.

When it comes to meal times, the smart bowl will help pet owners top dispense the right amount of food and monitor the dog's consumption

When it comes to meal times, the smart bowl will help pet owners top dispense the right amount of food and monitor the dog’s consumption

‘Our data scientists will continue to use the insights and examine everything from how different breeds eat, what shape of kibble is more desirable, to how we can further improve our pet’s oral health – with the aim of helping pet owners to have healthier, happier pets.’

The CHEKR bowl is currently completing its testing and trial phase, before it becomes available for customers to buy.

The price and timeline for this remains unclear.

HOW DOES YOUR DOG CHANGE YOUR MIND AND BODY?

– Dogs have been shown to trigger the release of the ‘cuddle hormone’ oxytocin in their owners

– The chemical lowers your heart rate and blood pressure and relieves stress

– Our canines also cause our brains to disperse the ‘pleasure hormone’ dopamine

– This boosts your mood and long-term memory

– Eye contact and touch are potent triggers of oxytocin and dopamine

– This means social dog breeds like labrador and golden retrievers are more likely to illicit oxytocin release

– Breeds that are more independent of humans like Great Pyrennes may bring out a lower oxytocin response

– Dogs we perceieve as aggressive, such as bull dogs or German shepherds, initiate the fight-or-flight response

– This triggers the release of the stress hormones cortisol and adrenaline

– These chemicals raise blood pressure and heart rate and can suppress the immune system long-term

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