Hollie Doyle was cut to 16-1 third favourite with Ladbrokes for Sunday’s BBC Sports Personality Of The Year award after “the beginnings of a gamble” yesterday.
The 24-year-old could be backed at 33-1 to become racing’s second winner of the iconic turret-lens camera trophy, after Sir AP McCoy in 2010, on Wednesday morning.
But Doyle is now half those odds after steady support – and bookies predict her odds will continue to shorten.
Ladbrokes’ Jon Lees, whose firm go 2-7 about hot favourite Lewis Hamilton, said: “It has become clear in the last few days that there is a campaign building behind Hollie Doyle – and today we have seen the beginnings of a gamble.
“We know from past experience how effectively racing can come together, as when Sir AP McCoy won the award 10 years ago.
“Since the nominations were announced she has kept herself in the spotlight, becoming the first woman to ride a winner at Hong Kong’s International Jockeys’ Championship and she is closing in on 150 winners for 2020.
“Punters have got involved and we are now 16-1 joint-third favourite from 20-1.”
Doyle, who rode a horse owned by Harry Redknapp into second place at Kempton yesterday, has enjoyed a record-breaking year.
The 24-year-old reached 145 winners for 2020 in recent days, two months after she surpassed her own record for a female jockey.
She also celebrated her first successes at Royal Ascot and British Champions Day, as well as a memorable five-timer in the summer.
Doyle will find out if she has another win on her record at 8pm on Sunday, when BBC Sports Personality of the Year is aired to the nation.