The tournament has been launched as the third tier of the European competitions, sitting below the Champions League and the Europa League.
That will enter at the final qualifying round, with 32 clubs progressing to the group stages and the eventual winner earning a place in the 2022/2023 edition of the Europa League.
BT Sport will have sole broadcasting rights for the tournament until at least 2024, but they scored a major own goal on Sunday.
During their Premier League Tonight programme, presenter Jake Humphrey and pundits Rio Ferdinand and Jermaine Jenas blasted the new tournament.
“It’s interesting isn’t it because the Europa League has significance because every club talks like ‘If we win this we’ll get into the Champions League’,” Humphrey said to begin the discussion.
“But it’s very difficult to make a case for why you want to be in [the Europa Conference League].”
Former Spurs midfielder Jenas agreed with the presenter, insisting that his former club will not be fielding full strength sides.
“It’s not positive in any way, shape, or form. It’s not a competition that Tottenham want to be involved in,” he said.
“Why would they take the competition seriously? Their goal is going to be to get European football.
“If it’s Europa League, that gives you a chance of the Champions League, if you win this competition, you go into the Europa League.”
Ferdinand then interjected to poke fun at Jenas before casting doubt on the Europa Conference League’s longevity.
“It’s something though isn’t it,” he joked.
“Seriously, I don’t know that competition, I think it’s a wind-up, it’s a wind-up. I reckon it won’t exist by the time we start the league next year.”
BT will hope that Ferdinand turns out to be wrong, having paid £400million a year for the package of UEFA competitions.