Danish footballer Christian Eriksen’s mid-game collapse sparked a massive surge of interest in learning CPR, a charity reports.
Between June 13 and 18 the British Heart Foundation had 133,320 views of its CPR and defibrillator website pages, up from 6,942 from June 6 to 11.
And after the charity’s new advert with football legend Vinnie Jones aired, there was another leap in views of the life-saving information, of 82%.
The Daily Mirror is campaigning to make defibrillators a legal requirement in public places, as accessible as fire extinguishers.
The current survival rate for an out-of-hospital cardiac arrest in the UK is just 8%.
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But the BHF says that in countries where CPR is widely taught and defibrillators are more readily available, survival rates are up to three times as high.
Midfielder Eriksen, 29, is now recovering after having his heart restarted during his side’s Euro 2020 match against Finland on June 12.
There are around 100,000 defibrillators in the UK but fewer than half have their location registered centrally.
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The BHF’s ad with Vinnie encourages people to learn CPR. He said: “Like millions of people around the world, I watched in horror as Christian Eriksen collapsed.
“But immediate CPR and defibrillation saved his life.
“By teaming up with the British Heart Foundation once more, I hope we can inspire millions more people to take the time to learn these vital skills.”
Dr Charmaine Griffiths, chief executive of the British Heart Foundation, said: “The most important thing to remember is that you must act when someone suffers a cardiac arrest.
“Call 999, start CPR immediately and ask someone to bring the nearest defibrillator.”