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Ed Sheeran announces lucrative sponsorship deal with League One club

Ipswich have agreed a lucrative shirt sponsorship deal with mega-rich global superstar Ed Sheeran.

The League One club will wear the music icon’s message on their shirts throughout the 2021-22 season.

Sheeran, who has amassed a £200 million fortune, has followed the Tractor Boys, recently the subject of a £30 million takeover by American investors, for many years.

Although born in Yorkshire, he moved to Suffolk as a child and lives in the market town of Framlingham, 16 miles from Ipswich.

Sheeran said: “The club is a big part of the local community and this is my way of showing my support.

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again.

Ed Sheeran has chosen his shirt logo

“With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself.”

The 30-year-old Sheeran even poked fun at the local accent by adding: “Hopefully we can stop being slightly on the huh!”

That’s a clear reference to the club’s downward spiral that began when they were relegated from the Premier League in 2002.

But although they dropped down again – this time from the Championship two years ago – Sheeran’s interest never waned.

His loyalty to the club was best illustrated by his presence at an EFL Trophy game against Spurs’ Under-21 side in September 2019.

While thousands of fans stayed away – the actual attendance was only 5,377 – the Grammy Award-winning star was there with wife Cherry and a group of friends.

Ed Sheeran is a lifelong fan
Ed Sheeran is a lifelong fan

But the big question is what message will Sheeran apply to the front of the Ipswich shirts?

The club’s director of sales, Rosie Richardson, said: “All will be revealed in time.”

But early rumours suggest the singer-songwriter has planned the sponsorship to coincide with a fourth world tour.

His third, Divide, comprised 260 shows between March 2017 and August 2019 with the final four in front of 160,000 fans in Ipswich.

It achieved £557 million from 8.9 million tickets sold on six continents to make it the longest and highest-grossing tour of all time.




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