Inside Howe’s blueprint to revive Newcastle – from style change to transfers

Newcastle United have chosen Eddie Howe as their new boss, after Unai Emery rejected an approach. The ex-Bournemouth chief has outlined the managerial principles which attracted director Amanda Staveley and the Saudi Arabia funded consortium.

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Eddie Howe in profile

Eddie Howe will demand Newcastle chase “success on an obsessive level” as his blueprint for turning Newcastle into winners was revealed.

The former Bournemouth coach will introduce a series of key principles at St James’ Park to help the beleaguered squad thrive on the pressure of their relegation battle.

Howe has spent research time with “generous” Brendan Rodgers, talking tactics and management, and also travelled Europe visiting leading figures like Maurizio Sarri, ex-Chelsea and now Lazio chief, to pick up new ideas.

He will inherit a team yet to win this season and five points adrift from safety, with a nightmare December fixture list ahead, but three winnable home games in the next four matches.

The workaholic 43-year-old has done detailed homework on Newcastle and outlined during a Zoom interview with United’s owners how they can be improved on the pitch, and which positions need strengthening in January.

Eddie Howe is convinced he can kick start the Saudia Arabian funded regime at Newcastle United

The central midfield, centre back and full-back areas are the priority. He would like to mould a team where “attack is the best form of defence, attack hard and entertain.”

Howe wants to use the pressure and scrutiny Saudi Arabia-owned Newcastle are now under as a “fuel” to drive higher standards.

There will be a “no moaning” edict, with players and staff to be smarter and clever to find ways around problems they face this season.

Howe will hold one to one talks with all his players to “understand their game inside out” and target how to improve their weaknesses, and curate personalised video clips.

Will Eddie Howe help Newcastle avoid relegation? Comment here

He has vowed to be hands-on in training and carry through his policy of being the “last man off the pitch” when overseeing sessions.

On his own step up from guiding Bournemouth from the bottom of League Two to the Premier League, with 11,000 home crowds, to the cauldron of 52,000 at St James’ Park demanding better, Howe admits coaching can be a “tough lonely job.”

There are nine games until Newcastle can spend in January to help rescue a demoralised squad, but Howe says part of his coaching philosophy learned from his early days at Bournemouth, where he experienced huge challenges and chaos as a rookie 31-year-old, still guides him.

Matt Ritchie (R) and Callum Wilson (L) during the Newcastle United Training Session. Wilson has shared coffee chats with Howe after he left Bournemouth



He remained in touch with Callum Wilson and Ryan Fraser who Newcastle signed from Bournemouth when they were relegated. He’s also worked with Matt Ritchie.

Howe says: “The key to the job is getting the best out of what you have in the here and now. You can moan about transfer budgets or facilities or whatever the obstacle. But you can find a way to get around those things if you are smart in what you do.

“That built my mindset of being on the training pitch every day, and the last off it. Working with players on a one to one basis and really getting to know them. Understand their games, their strengths and weaknesses and try to improve them.

“That has never changed to this day. I felt my playing career was short of true success that I craved. I looked at things pessimistically because things had always gone wrong in my playing career.

Eddie Howe guided Bournemouth from the bottom of League Two to five years in the Premier League



“That fuelled me to chase success on an obsessive level.”

Howe has built his coaching career from the bottom. He started out by doing a scouting report for Kevin Bond at Bournemouth. He watched and learned from Bond, was in charge of the academy of kids from 8-16 years old for 30 days before landing his break as head coach with the Cherries in 2008.

Howe has had tough experiences which will help him on Tyneside: “It was a rollercoaster.

“It is about getting players to fight for an objective and a goal. Have a point to prove. We fought against the football world. The unfairness of our situation. That brought togetherness. Next season the anger went but the team spirit remained and we were fighting for something positive, promotion.”

Of his style at Bournemouth he said: “Once the confidence came to the group we played good football. Full-backs are always a key thing to our style of play. We tried to attack and be positive. We take the game to the opposition. Never sacrifice your principles. You need the goodwill of the crowd.

He told Coaches’ Voice last year: “When players need confidence they need simplicity. To come out of a bad run you need a supportive environment. If players are thinking of negative things it won’t work.

“Instant reactions, over-reactions make the job of a manager harder. There can be longevity. You have to reinvent yourself or the team and keep it fresh.

“I never believe in limitations.”

That’s a sentiment the new regime at Newcastle will love, as they seek to avoid the drop and storm into the elite in the next decade.

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