The YouTube star recently announced that he is starting his own boxing promotion in association with the Sauerland brothers and Wasserman Boxing
YouTube star KSI has been backed to become the man to defeat Jake Paul by top boxing promoter Kalle Sauerland.
The Wasserman Boxing boss announced a partnership with KSI, real name JJ Olatunji, on Monday, that will include the rapper launching a boxing promotion.
And while it appears that Olatunji is going to face Austin McBroom later this year in what is being described as a ‘warm-up fight’ for an eventual social media mega-fight with Paul, Sauerland already has eyes set on the younger Paul brother.
KSI beat Joe Weller in his amateur boxing debut, but then had two bouts with Jake’s older sibling Logan, with whom he drew and then turned pro to defeat in a huge rematch at the Staples Center in 2019.
“He has beaten up one brother so he can do the other brother too,” Sauerland told Sky Sports after announcing the deal between Wasserman and KSI. “Why not?
“This isn’t about just one fight, it’s about creating a stable, creating longevity and we are thinking longer term.
“But KSI kicked Logan Paul’s butt so why wouldn’t he do the same to Jake? This is one for the future, but it’s about creating the vision.”
Wasserman, Proper Loud management and KSI will look to “add legitimacy” to the influencer boxing scene, with the biggest criticism coming for certain events being the lack of sporting credibility.
And Sauerland has said that their end will try to make reasonable matchups, stopping particularly egregious mismatches like some of this month’s YouTube v Tik Tok fights.
“It’s ground-breaking, fresh, exciting,” he continued. “We have seen entertainers moving into boxing but this takes it to a whole new level and also adds credibility to it.
“I’ve been outspoken on certain fights being hard to swallow, but the spirit of the movement is a good one.
“These are young, very successful, famous people who really are training like they are turning pro, and match-making will come much more into our project.
“KSI is a self-made superstar at a time where there are lots of these superstars – make the right matches for them, that’s the key here.
“These are novices so must be matched like novices, you can make great fights between novices.
“There will be razzmatazz but we will bring a degree of sporting merit, as well.”
KSI’s first bout with Logan Paul at the Manchester Arena in 2018 was a white collar boxing match and saw the pair draw, leading to a rematch in Los Angeles the following year.
But they dropped the headgear and moved to 10 oz gloves for the second fight, turning professional in the process and selling 13,000 tickets for a Matchroom Boxing event which featured world champions Billy Joe Saunders and Devin Haney.
KSI won the second bout, and set his sights on younger brother Jake, who is a 3-0 professional with three knockouts, and faces former UFC welterweight champion Tyron Woodley on August 28.