Newcastle fans donated £20,000 to charity in protest at the Premier League’s pay-per-view TV games.
West End food bank organiser John McCorry said: “We so appreciate the generosity of the Newcastle fans. We have had donations from London, Spain and America, so it’s not just locally that the interest has gathered.
“It really seems to have taken off.”
Bill Corcoran of the NUFC Fans Food Bank group said: ”Someone just suggested the idea on Twitter and we thought, ‘that’s great, let’s do it’.
“Whoever recommended pay-per-view, pitched it wrong. If you’re a season-ticket holder and already pay for games on TV, this was the metaphorical straw that broke the camel’s back.”
It was a backlash against the controversial TV plan which kicked in last weekend with both Sky and BT Sport refusing to publicly reveal their viewing figures.
Sky said it would be “commercially sensitive” to release the figures while BT also declined to reveal their take-ups for the games shown on their pay-per-view channels with Chelsea v Southampton, Sheffield United v Fulham and Leicester v Aston Villa among those available.
Clubs were told by the Premier League that the TV companies set the price while BT Sport executives have said it was the league but the extra cost has gone down badly.
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It is believed many clubs fear the numbers of viewers could be in the tens of thousands for some games because the pay-per-view has been such a turn-off.
Newcastle fans are waiting to hear if their season tickets will be refunded for games they cannot attend while many other clubs have offered season ticket holders free access to the pay-per-view games which would have boosted viewing figures.
But several clubs fear the figures would be “embarrassing” and will backfire badly with a review likely after the October fixtures.
Meanwhile, TV companies are fearing a backlash as they are caught in the crossfire especially at a time when viewers are losing their jobs and trying to cut costs.
Match of the Day was BBC1’s third most watched show on Saturday with 3.9m viewers while Strictly Come Dancing blew everything else away with 8.9m. Match of the Day 2 got 3m viewers on Sunday night.