Premier League PPV figures on Sky Box Office detailed ahead of Tuesday meeting

Sky’s pay-per-view games have not attracted the viewing figures Premier League chiefs had been hoping for, with the British Audience Research Board (BARB) releasing their latest estimates.

The decision to put games which would otherwise have not been televised on pay-per-view has been widely slammed by fans, with a number of supporter’s groups organising boycotts and donating the £14.95 they would have had to pay to watch their team in action to charity instead.

Now, ahead of a meeting about the future of the scheme on Tuesday, TV executive Joel Minsky has shared BARB’s estimates and they are not good.

Newcastle United’s clash with Manchester United attracted just 40,000 viewers, while only 20,000 stumped up the cash to watch Leicester City face Sheffield United.

Viewing figure estimates for the Premier League games shown on Sky Sports box office have been released

The figures did increase for last weekend’s games, with 110,000 tuning in to watch Liverpool against Sheffield United and 140,000 paying for Arsenal’s loss to Leicester.

BARB sampled 5,300 households to get their estimates and Minsky noted that the “sampling is very statistically sound and is considered a gold standard in the UK as well as globally for TV measurement.”

In contrast, an average of 1.7m people watched Sky’s coverage of Manchester United vs Chelsea which was shown on their regular subscriber channels.

Just 40,000 people are estimated to have watched Newcastle face Manchester United on pay-per-view

The figures for BT Sport’s Box Office games were not measured.

When the Premier League’s shareholders meet on Tuesday, they will decide whether to scrap the pay-per-view model, change it or lower the price.

Mirror Sport understands that the clubs are frustrated with the scheme because it does not generate much extra revenue

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According to the Daily Star, both Sky and BT want to pull the plug, with a Sky source telling the publication: “Sky is not happy to be involved in showing the pay-per-view games. We never thought it was a good idea and nothing’s changed since it started.

“It is damaging the reputation of Sky Sports to be linked to this scheme – and that feeling is shared at BT. Everyone here would prefer for it to stop.”

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