We are also locked in a cycle of footballers going out to perform on a weekly basis and receiving a slew of gorilla or monkey emojis – along with n-word taunts if they put a foot wrong.
It hasn’t. It hasn’t been vigilant enough, it hasn’t been ruthless enough and it hasn’t given enough of it’s users the faith that it cares more about them than it does about money.
Everybody now knows that if you post footage on social media of a player scoring a goal, you’ll get it taken down. With abuse it stays up because all too often the tech companies don’t recognise it as such.
Now the social media firms accept it is not good enough. Nowhere near.
Finally they can hear those cries for help which, in some cases, have been made for several years.
So, if you send abusive messages to someone in their Direct Messages, you will be banned – not suspended. If you try to set up another account, Instagram say they will delete that too.
The company says some users in other countries have the option not to allow messages from users they do not follow. They hope to roll that out in the UK.
And then there’s this from their statement this lunchtime:
“As recent conversations with our community have made all too clear, we recognize that seeing abusive DMs in the first place takes a toll. We’re currently working on a new feature designed to help with this very issue, which will incorporate feedback from our community. We hope to launch it in the coming months.”
So there is hope. We’d reached a tipping point on this issue years ago. Now, hopefully, the fightback begins.