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Top-earning tennis social media stars revealed


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ennis’s top-earning social media stars have been revealed – with the likes of 23-time grand slam champion Serena Williams and Britain’s two-time Wimbledon ace Andy Murray among the top five.

Data reveals the biggest tennis players in the world can earn as much as £43,000 a time for posting about brands or products on their Instagram pages.

The top five earners according to data compiled for the Standard by Honcho, a social advertising and content marketing agency, are Williams, followed by Rafael Nadal, current men’s world number one Novak Djokovic, Roger Federer and Murray.

According to the data, Wiliams, 39, who retired in the Wimbledon first round against Aliaksandra Sasnovich due to injury, can earn £43,890 per post.

Social media savvy Williams – who works with brands such as Amazon, Beats and Nike – also promotes her own brands, fashion house Serena and her self-named jewellery range to her 13 million followers. Figures suggest £24.2 million of the star’s £27.2 million earnings from 2019 to 2020 were earned off court through lucrative deals.

Second top is Spanish player Nadal, 35, who with his 11.3 million followers can earn up £37,290 per post. The star, who didn’t play at Wimbledon this year, works with beer brand Amstel and has a long-standing partnership with tennis racquet company Babolat.

With 8.5 millions followers, Djokovic, 34, takes home £28,050 per post – and has worked with ASICS and Peugeot.

Fourth is Roger Federer, earning as much as £27,720 for posting to his 8.4 million followers, and completing the top 5 is Murray, who – with 1.7 million followers – can earn £5,610.

British number one Johanna Konta, 30, who has 153,000 followers, earns up to £505 a post and has partnership deals with fashion brands Breitling, Ellesse and Radley.

Up-and-coming star Katie Boutler, 24, with 128,000 followers, can earn almost as much with £422 per post.


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