Television executives are convinced Premier League clubs are only moving in one direction with the ongoing pay-per-view row.
That is towards the day when clubs will push towards negotiating their own in-house TV deals and sell games directly to their own supporters.
Premier League clubs want more freedom, more TV revenue and pay-per-view is seen by many as the industry as the first tentative steps towards some kind of break out from the collective broadcast deal.
The problem is that the viewing figures for Burnley v West Brom – which was embarrassingly low, according to one source – only goes to show why pay-per-view and individual broadcasting rights will only work some clubs and not others.
It is highly likely that the £14.95 price tag will be reduced, some clubs wanted to address the issue at Tuesday’s Premier League meeting but the fact they decided to push it down the road shows that some clubs still think it is worth pursuing.
Broadcasters are privately fuming over the pay-per-view deal as the Premier League have said Sky and BT Sport set the price, the TV companies are adamant it was the Premier League and everyone is blaming each other.
The shows are also strictly B List in terms of production and commentators and pundits but a cynic might say that surely Arsenal v Leicester was shown on pay-per-view because it would get bigger figures than Wolves v Newcastle which was shown on regular Sky.
That is just a mark of things to come and the long game will be more clubs want more freedom over TV deals – and pay-per-view is just the start.
Rothmans facing uncertain future
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The Rothmans is a football institution, an annual of statistics and records on football.
But this year’s looks very different without a title sponsor having also had Sky Sports and a newspaper on board – and it could be no more next year.
Jonathan Taylor, of Headline publishers, said: “Three weeks ago I published The Football Yearbook, the first time in its 51-year history that the publication was released in October instead of August (for obvious reasons) and without a sponsor.
“But without a sponsor for next year, we’re unable to proceed with the 52nd edition. More than half a century of sports publishing heritage will come to an end.”
Non-league fans farce
Non-league teams are now faced with the prospect of playing league games in front of crowds – and then not being able to let fans in for the FA Cup first round proper.
If anything highlighted the ridiculous inconsistencies which is frustrating clubs then it is this kind of nonsense.
Reds unearth defensive star
Liverpool’s centre half problems are well known but there is an emerging talent in French teenager Billy Koumetio, 17.
The Lyon-born youngster, who has represented France at under-18 level, is earning rave reviews and is surely destined for big things at the club.
Parry hits back
EFL chairman Rick Parry wrote an explosive letter to Secretary of State Oliver Dowden about what he perceives as a “victimisation” of football clubs.
It shocked a few people with its aggressive tone but is perhaps explained by the fact it was a reply to Dowden’s original letter which is understood to have shocked people at the EFL with its patronising tone.
Dowden even appeared to get the EFL and Premier League mixed up when talking about the EFL promising to bail out cash-strapped clubs. If only the EFL had the spare cash to make that happen.