Sam Allardyce was a Wolves fan as a kid but the only thing on his mind is the survival of their big rivals West Brom.
Allardyce takes Albion to Molineux this lunchtime searching for his first win since taking over.
Though the Baggies won plaudits for holding Liverpool to a 1-1 draw at Anfield, other results under Big Sam have been awful, and last week they were knocked out of the FA Cup by League One Blackpool.
For Allardyce today is all about the points and the memories.
“I was about nine when I first went to Wolves,” said Dudley-born Allardyce. “But I probably spent as much time watching West Brom because I got a free ticket there.
“I would watch Roger Minton (a West Brom defender in the 60s and 70s) because his brother used to take me.
“I am a Black Country lad but, if anything, I am a Bolton fan because I left for Bolton at 15 and they helped me have the career I have. Who knew back then I would still be working in football at the age of 66?”
Allardyce, who made his name as a player and boss with Bolton, knows how important a good result is today for a team 19th in the table.
“We are desperate for the win this weekend,” he said. “A win against our local rivals down the road would be ecstasy for ourselves and more so for the fans.
“Three points would make such a difference as we would pick the paper up on Sunday and be in double figures on 11. We also want to try and give the West Brom fans a nice weekend. We want them to sit back and think: ‘Thanks, lads, for giving us a win and making us feel a little bit better.’
“That is our responsibility, to try to give them a little bit of joy from West Brom winning a local derby.”
Hosts Wolves are out of form after five matches without a victory in the Premier League, and Tuesday’s 2-1 home defeat by Everton means the team in the famous old gold have not kept a clean sheet in the league since October.
Allardyce said: “We need to change our attitude and take full advantage of a team not quite on top of their form.
“We need to improve our consistency and our ability to defend and create and score more goals.”
Allardyce, set to give new boy Robert Snodgrass a debut today, remains
confident he can keep Albion up despite conceding 13 goals in four League games.
He is planning to deal in the transfer window even though he must rely on loans because there is no cash for transfer fees.