UK

Black Friday: Shoppers shun stores and opt for online deals as experts say £8billion could be spent

Consumers are expected to spend billions of pounds on discount deals this weekend – despite some major retailers shunning the sales – as Britain’s Black Friday bonanza officially begins today. 

Accounting specialists Pwc are predicting shopping splurges to double what they were last year when the UK was in lockdown, with up to £8.7billion expected to be spent across the country amid fire sales today. 

Industry insiders are predicting 2021 could be the most lucrative Black Friday ever seen in Britain, with an average spend of £300 and fashion, electricals and health and beauty topping consumer spending this year.

Retail experts have predicted that spending will rise beyond pre-pandemic levels as shoppers seek to spend more on loved ones following disrupted Christmas celebrations last year. Early spending data shows customers have started the day spending more than on previous Black Fridays.

Barclaycard said its credit card data for midnight to 9am on Friday shows a 5.4% increase in spending compared with 2019, with a 21.4% rise against 2020.

Known as the ‘golden period’ for retailers in the run-up to the festive period, Black Friday shoppers’ spending has eclipsed that of the entirety of the Christmas week sales in recent years. 

And although it was traditionally limited to November 26, major outlets including Asda, Currys, GAME and John Lewis have all planned for longer sales in 2021, despite lingering supply chain concerns affecting stock levels and delivery driver recruitment stalling.   

But any stores expecting an immediate boom on Friday morning were left disappointed, as pictures showed a near-empty Oxford Street in west London, and not a single person queueing for discounted deals at the opening of stores at Silverlink Retail Park in north Tyneside. 

Meanwhile, 85 per cent of independent retailers have said they will opt out of any Black Friday deals, with many saying they will instead protect the High Street after struggling through the pandemic.

Known as the ‘golden period’ for retailers in the run-up to the festive period, Black Friday shoppers’ spending has eclipsed that of the entirety of the Christmas week sales in recent years. Above: Queues forming at Zara in Westfield Shopping Centre, London

In Manchester city centre (above), consumers braved a wet and windy start to Friday to queue for Black Friday bargains at Footlocker at around 8am

In Manchester city centre (above), consumers braved a wet and windy start to Friday to queue for Black Friday bargains at Footlocker at around 8am

Keen shoppers queue outside JD Sports on Northumberland Street in Newcastle as it prepares to open on Black Friday

Keen shoppers queue outside JD Sports on Northumberland Street in Newcastle as it prepares to open on Black Friday

Industry insiders are predicting 2021 could be the most lucrative Black Friday ever seen in Britain, with an average spend of £300 and fashion, electricals and health and beauty topping consumer spending this year

Industry insiders are predicting 2021 could be the most lucrative Black Friday ever seen in Britain, with an average spend of £300 and fashion, electricals and health and beauty topping consumer spending this year

In 2020 consumers were tightening the purse strings, which had a knock-on effect for retailers, amid financial uncertainties caused by the pandemic. This year, they've returned to the shops in force as seen in Zara (above) in London's West End

In 2020 consumers were tightening the purse strings, which had a knock-on effect for retailers, amid financial uncertainties caused by the pandemic. This year, they’ve returned to the shops in force as seen in Zara (above) in London’s West End 

A very quiet Oxford Street shopping area in west London on Black Friday at 8am, with tube strikes and online sales having a knock-on effect for in-store purchases

A very quiet Oxford Street shopping area in west London on Black Friday at 8am, with tube strikes and online sales having a knock-on effect for in-store purchases

By 10am on Friday morning, shoppers started to arrive in bigger numbers to browse the deals on offer at stores on Oxford Street

By 10am on Friday morning, shoppers started to arrive in bigger numbers to browse the deals on offer at stores on Oxford Street

Accounting specialists Pwc are predicting shopping splurges to double what they were last year when the UK was in lockdown, with up to £8.7billion expected to be spent across the country amid fire sales today

Accounting specialists Pwc are predicting shopping splurges to double what they were last year when the UK was in lockdown, with up to £8.7billion expected to be spent across the country amid fire sales today

Despite advertising big Black Friday sales, several stores in Oxford Street, west London including John Lewis and Primark saw little to no queues on Friday morning

Despite advertising big Black Friday sales, several stores in Oxford Street, west London including John Lewis and Primark saw little to no queues on Friday morning

Not a single person could be seen queuing as the doors opened at 8am at a Currys electrical store in North Tyneside on Black Friday

Not a single person could be seen queuing as the doors opened at 8am at a Currys electrical store in North Tyneside on Black Friday

The scenes in British shops are a far cry from 2014, the year after Asda imported the tradition from the US, when thousands of shoppers camped out overnight and dashed into stores to get their hands on discounted items. Pictured: An empty JD in Oxford Street, west London

The scenes in British shops are a far cry from 2014, the year after Asda imported the tradition from the US, when thousands of shoppers camped out overnight and dashed into stores to get their hands on discounted items. Pictured: An empty JD in Oxford Street, west London

Top-performing Black Friday retailers of 2021

  1. Lookfantastic
  2. Asos
  3. eBay
  4. Argos
  5. Curry’s
  6. Boots
  7. Nike
  8. Escentual 
  9. Etsy 

Black Friday comes amid increased pressure on the retail sector amid supply chain disruption, soaring shipping costs and labour pressures.

Analysts at PwC forecast that around £8.7 billion will be spent, up from £7.8 billion in 2019.

This would also be almost twice the total spent last year, when the shopping day was entirely online due to lockdown restrictions across the UK.

Analysts have therefore predicted that shoppers will be keen to spend extra in a bid to make up for last year and have bumper Christmas celebrations with their families.

However, there have also been indications there could be fewer deals on display this year, with some big brands choosing not to participate.

Around 85% of independent retailers said they will not take part in the shopping event, according to figures from earlier this week.

The British Independent Retailers Association (Bira) said its latest survey of members showed the majority will not be slashing their prices.

Retailers said they are keen to support their profit margins, as they recover from the heavy toll of the pandemic and enforced closures, as well as current inflationary pressures.

PwC experts also predict that men will spend significantly more on Black Friday – splashing out £338 each compared with an average of £210 for women.

Several small businesses are shutting down their websites for the day while others are donating their profits to charity to take a stand against large online sellers such as Amazon.

Black Friday started in the U.S. as big corporations indulged in mass sales in the run-up to Christmas. But the event has been widely criticised for its impact on the High Street which cannot compete with the rock-bottom prices.

Dr Jackie Mulligan, who advises on the Government’s High Streets Task Force, says: ‘Black Friday is an American event which has decimated our High Streets and taken away our Christmas spirit.

‘This year of all years it feels especially insulting. Independent retailers really are living on a knife edge after the past year of lockdowns.’

Andrew Goodacre, chief executive of Bira, added: ‘At the start of the pandemic, we saw customers turn to online providers because there was no other choice, and the large companies such as Amazon were the big winners.’ 

By mid-morning, Asos, Nike, Argos, Currys and Boots were among the top performing retailers according to research conducted by TopCashback. 

It’s the Gucci treasure hunt! Designer items will be hidden in the aisles at Asda as part of Black Friday bonanza 

ASDA is hoping to spark a Black Friday treasure hunt today by hiding Gucci fashions in its George range.

The supermarket is putting 30 cut-price second-hand items from the fashion house in some of its 50 clothing departments in a bid to attract designer label devotees.

With new Gucci styles costing up to £4,000 for a coat and even socks retailing at £145, lucky shoppers could net a special bargain.

Millions will spend today shopping online or rushing to UK stores hoping for huge discounts.

The Asda offer is linked to a partnership with vintage wholesaler Preloved, where second-hand clothes – including designer labels and sought after sports brands – are resold in an effort to make fashion more sustainable.

It also coincides with the release of Ridley Scott’s House Of Gucci film, starring Adam Driver and Lady Gaga.

Asda said: ‘Thirty exclusive pieces will be hidden in stores around the UK, with teasers on social media encouraging customers to hunt through their local Asda for the chance to purchase a piece of designer history for as little as £12. 

‘We have some of the fashion house’s iconic shirts, jackets and dresses.’

Bargains include a £2,000 coat jacket for £25 and an £800 black and purple dress for £15, as well as a leaf print blouse from the Gucci Spring 2009 collection, worth an estimated £400, and a red skirt worth around £700, for which Asda prices have not been revealed.

Steve Lynam, managing director of Preloved, said: ‘We’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.’ 

Black Friday is now predominantly an online event in the UK.

However, retail analysts still believe there will be around 20 per cent more people on the streets today than a week ago. 

Direct Line is predicting spending of £12billion on 30million items.

The scenes in British shops were a far cry from 2014, the year after Asda imported the tradition from the US, when thousands of shoppers camped out overnight and dashed into stores to get their hands on discounted items, with some even coming to blows. 

This year, Asda has opted for a new approach by teaming up with luxury fashion house Gucci to provide huge savings in a handful of their stores.

Tying in with the release of House of Gucci in cinemas, lucky shoppers who find one of 30 exclusive vintage pieces from the iconic Italian brand in an Asda store today will be able to purchase it at a hugely discounted rate. 

Lauren Mallins from George at Asda said: ‘Whether you are a lover of vintage or just want to make more sustainable choices, our hand-picked PreLoved pieces are always a treasure trove of gems and now Gucci is adding to our customers’ reasons to shop with us.’  

Amanda McCourt, who runs sustainable underwear brand Pantee with her sister Katie, said they will shut down the website for the day and only allow access to members.

She said: ‘Black Friday was never something we were going to get into. Our brand is all about sustainability which is why we decided to come up with Black Out Friday instead.’ Katie and Amanda set up Pantee in February during lockdown.

Amanda, 29, says: ‘Our mum was always very sustainable so we’ve always been conscious of what we buy. I was never somebody who would have indulged massively in Black Friday sales.’

Artist Sarah Hamilton, who runs independent retailer campaign group Just A Card, said: ‘Every single sale counts for a small business. I just want shoppers to know that even the smallest purchase can make a big difference.’

Mike Cherry, chair of the Federation of Small Businesses, said: ‘Rather than reaching for the same old brands – where deals might not be all they seem in any case – shop bespoke, receive one-to-one personal service and give some new restaurants, cafes and pubs a try.’ 

Westfield shopping centre in White City, west London, said it was predicting a surge in footfall on Black Friday with numbers returning to returning to about 80% of pre-Covid levels seen in 2019 – when hundreds of thousands of shoppers hit the mall. 

Scott Parsons, chief operating officer at Westfield’s, told MailOnline: ‘Although there isn’t a major focus on Black Friday activity at Westfield London and Westfield Stratford City, this date usually marks the start of the Christmas shopping season for our retailers. 

‘In addition to offers and events; brands that have invested in experience-led retail such as new technologies, personalised services and gamified shopping experiences, are also expected to perform well with 81% of consumers telling us they’re willing to pay more for this kind of experience.

‘At our centres, we are seeing positive footfall tracking at around 80% on 2019 which means there will be a real buzz this weekend, but thanks to the sheer scale of our centres, plus extensive outdoor dining and family entertainment including the Winter Chalets Igloos on Westfield Square, visitors can enjoy a comfortable and safe day out.’ 

Black Friday has been widely criticised for its impact on the High Street which cannot compete with the rock-bottom prices. Pictured: A customer clutching bags leaves Stradivarius in Oxford Street on Black Friday

Black Friday has been widely criticised for its impact on the High Street which cannot compete with the rock-bottom prices. Pictured: A customer clutching bags leaves Stradivarius in Oxford Street on Black Friday

Jon Williams, trading operations director at John Lewis, said the store was anticipating a return to pre-pandemic levels of spending, with sales already increasing 40 per cent week-on-week. Pictured: Queues outside the John Lewis store in London's West End

Jon Williams, trading operations director at John Lewis, said the store was anticipating a return to pre-pandemic levels of spending, with sales already increasing 40 per cent week-on-week. Pictured: Queues outside the John Lewis store in London’s West End

Westfield shopping centre in White City, west London, said it was predicting a surge in footfall on Black Friday. Pictured: Queues for Zara at Westfield London on Black Friday morning

Westfield shopping centre in White City, west London, said it was predicting a surge in footfall on Black Friday. Pictured: Queues for Zara at Westfield London on Black Friday morning

A handful of shoppers are pictured browsing the aisles for deals in shops in London's West End on Black Friday

A handful of shoppers are pictured browsing the aisles for deals in shops in London’s West End on Black Friday

Tube strikes, lingering supply chain concerns affecting stock levels and delivery driver recruitment stalling means Black Friday sales could look very different in 2021. Pictured: An empty H&M store in Oxford Street, west London on Friday

Tube strikes, lingering supply chain concerns affecting stock levels and delivery driver recruitment stalling means Black Friday sales could look very different in 2021. Pictured: An empty H&M store in Oxford Street, west London on Friday

Long lines of shoppers wait outside the Zara store in Westfield Shopping Centre, London on Black Friday

Long lines of shoppers wait outside the Zara store in Westfield Shopping Centre, London on Black Friday

Young shoppers eagerly queue outside of a JD Sports store in Newcastle on Friday morning as they prepare to bag a bargain in the Black Friday event

Young shoppers eagerly queue outside of a JD Sports store in Newcastle on Friday morning as they prepare to bag a bargain in the Black Friday event

Next, M&S, Wilko and B&M shun Black Friday

Four major UK retailers have announced plans to shun Black Friday.

Next, M&S, Wilko and B&M say they will not take part in the annual sale event.

They have pledged to focus on offering good value all-year round instead. 

An M&S spokesman told the BBC that it hadn’t offered any ‘specific Black Friday deals’ for the last few years.

The spokesman added: ‘We focus on offering great value and deals throughout the whole festive season.’

Bosses at discount variety store B&M have also criticised the annual sale event, saying consumers are often ‘chasing largely deceptive offers that do not represent real savings, or are only available in very limited stocks.’

They added that not having a Black Friday would help to ‘avoid excessive crowds on any one day.’ 

High street footfall has taken a significant hit in recent years as consumer spending habits continue to drift towards an online-first approach with thousands of offers available within the space of a few clicks.

Last year, lockdown restrictions had a huge impact on in-store shopping over the festive period. Furthermore, consumers were tightening the purse strings, which had a knock-on effect for retailers, amid financial uncertainties caused by the pandemic. 

As that trend continues, compounded with concerns about Covid-19 health measures, shoppers are again expected to opt for deals on the web rather than in-store in 2021.

Amazon slashed hundreds of prices earlier this month in what is now dubbed ‘Black Friday week’, with the American giant’s top-selling items last year including hoovers, electric razors, makeup, Alexa devices and Fire Sticks.

But some stores, including Next and Marks and Spencer, have refused to take part in Black Friday deals this year, instead opting to offer savings and value throughout the calendar year.  

Jon Williams, trading operations director at John Lewis, said the store was anticipating a return to pre-pandemic levels of spending, with sales already increasing 40 per cent week-on-week. 

Analysis from global consultancy firm Simon-Kucher & Partners confirms these predictions, with more than half of UK shoppers admitting they were going to buy something on Black Friday, with the average spend seen in Britain likely to hit around £214.  

And Linda Ellett, head of consumer markets at analysts KPMG, warned deals were likely to be impacted by lingering supply chain issues and shortages of seasonal warehouse workers and delivery drivers.

She told the BBC: ‘As rising costs start to bite hard into margins and supply chain issues impact the availability of goods, it leaves very little room for the mega discounting events we have seen in previous years.’

Electrical retailer AO World moved early to secure 500 additional drivers for Black Friday sales, but admitted they were still struggling to acquire gaming stock due to a global shortage of microchips. 

It comes as consumer expert magazine Which? warned this week that 99.5 per cent of Black Friday ‘deals’ were in fact cheaper or the same price in the six months before the big day.

Now eco mob target Black Friday: XR activists lock themselves to bamboo towers and scaffolding as they block 13 Amazon warehouses across the UK 

By Rory Tingle, Home Affairs Correspondent for MailOnline 

Extinction Rebellion mobs have blocked roads leading to more than a dozen Amazon fulfilment centres across the UK as they target Black Friday shoppers. 

Pictures showed activists sitting in large bamboo towers outside the warehouses, preventing vans and lorries from getting in on the US giant’s busiest day of the year.  

The protests started at 4am with about 20 activists gathering outside Amazon’s distribution centre in Dunfermline, which is the UK’s largest. 

In Dartford – one of 13 sites targeted – protesters held a sign saying ‘Black Friday exploits people and planet’, while in Peterborough the slogan was ‘infinite growth harms planet’. 

In Manchester, XR have strewn items along Sunbank Lane near Manchester Airport in order to stop traffic. 

Other sites that have been blocked include ones in Doncaster, Darlington, Newcastle, Derby, Coventry, Rugeley, Bristol, Tilbury and Milton Keynes.  

PETERBOROUGH: Extinction Rebellion activists block a street leading out of an Amazon fulfilment centre in Peterborough with bamboo structures and banners

PETERBOROUGH: Extinction Rebellion activists block a street leading out of an Amazon fulfilment centre in Peterborough with bamboo structures and banners

MANCHESTER: In Manchester, XR have strewn items along Sunbank Lane near Manchester Airport in order to stop traffic

MANCHESTER: In Manchester, XR have strewn items along Sunbank Lane near Manchester Airport in order to stop traffic 

BRISTOL: Protesters arrived at the distribution centre in Avonmouth at 4am and "locked on" to bamboo towers and scaffolding structures

BRISTOL: Protesters arrived at the distribution centre in Avonmouth at 4am and “locked on” to bamboo towers and scaffolding structures

DUNFERMLINE: The protests started at 4am with about 20 activists gathering outside Amazon's largest UK distribution centre

DUNFERMLINE: The protests started at 4am with about 20 activists gathering outside Amazon’s largest UK distribution centre

DARLINGTON: Protesters have been using bamboo frames as they take a long time for police to dismantle

DARLINGTON: Protesters have been using bamboo frames as they take a long time for police to dismantle 

Protesters with ‘lock-ons’ and placards have stopped lorries entering the Scottish site and some from leaving.

XR’s spokesperson at the Dunfermline blockade, Meg Paton-Jones, said: ‘The police have one van on site and they are watching us.

‘We started here at about 4am but are not blocking the employees’ car park so the night shift can leave.

‘We have good vibes and music.’

An XR spokesperson added: ‘The action is intended to draw attention to Amazon’s exploitative and environmentally destructive business practices, disregard for workers’ rights in the name of company profits, as well as the wastefulness of Black Friday.

‘The blockade is part of an international action by XR targeting 15 Amazon fulfilment centres in the UK, US, Germany and the Netherlands, aimed at highlighting Amazon’s ‘crimes’.

‘This is happening in solidarity with activists and workers from the global Make Amazon Pay campaign, demanding better working conditions, clear environmental commitments, and for Amazon to pay their fair share of tax.

‘Amazon continues to lobby the US government to fight against climate legislation while telling the public they are committed to green initiatives.

‘They are committing the very definition of greenwash.’

Protester Eleanor Harris, from Glasgow, said: ‘It is essential we move to a new model of economics that prioritises wellbeing and sustainability over profit.

‘The era of exploitative throw-away capitalism will soon be over, either by changing to meet the challenges we now face or by the destruction of our global habitats and societies.’

XR demonstrate outside an Amazon warehouse at Manchester Airport, blocking Sunnybank Lane, that leads to the warehouse

XR demonstrate outside an Amazon warehouse at Manchester Airport, blocking Sunnybank Lane, that leads to the warehouse

XR - seen in Darlington this morning - have vowed to mount the largest ever climate change campaign next April

XR – seen in Darlington this morning – have vowed to mount the largest ever climate change campaign next April 

XR's spokesperson at the Dunfermline blockade, Meg Paton-Jones, said: 'The police have one van on site and they are watching us'

XR’s spokesperson at the Dunfermline blockade, Meg Paton-Jones, said: ‘The police have one van on site and they are watching us’

Amazon has published a commitment to reach net-zero carbon across the business by 2040, 10 years ahead of the Paris Agreement. Today - in Dunfermline - protesters accused it of 'greenwashing'

Amazon has published a commitment to reach net-zero carbon across the business by 2040, 10 years ahead of the Paris Agreement. Today – in Dunfermline – protesters accused it of ‘greenwashing’ 

Maciej Walczuk, a 19-year-old student, said: ‘We have to recognise that the consumption in the global north is largely based upon the exploitation of the working class and the global south, while companies like Amazon make massive profits and contribute to worsening the climate and ecological crisis.

‘We need a new system that respects people and the planet, instead of blindly chasing profit.’

XR South East UK tweeted: ‘Extinction Rebellion blockade #AMAZON fulfilment centres across the UK and Europe on #BlackFriday holding them responsible for the damage they do to #PeopleAndPlanet. #InfiniteGrowthFinitePlanet.’

But angry social media users hit out, with one tweeting: ‘Agree with saving the climate…but you need public support to get the government to care. 

‘Blocking roads just annoys folk and loses you the good will from the public (especially the working ones whose taxes pay your benefits).’ 

PETERBOROUGH: XR activists placed a sign along the road saying 'infinite growth finite planet'. Protesters use bamboo structures because they take time for the police to dismantle

PETERBOROUGH: XR activists placed a sign along the road saying ‘infinite growth finite planet’. Protesters use bamboo structures because they take time for the police to dismantle 

Each of the bamboo structures (including this one in Peterborough) had someone sitting inside

They are designed to be as difficult to dismantle as possible

PETERBOROUGH: Each of the bamboo structures (including this one in Peterborough) had someone sitting inside. They are designed to be as difficult to dismantle as possible 

MANCHESTER: A protester sitting on top of a wooden box in front of an Amazon fulfilment centre at Manchester Airport

MANCHESTER: A protester sitting on top of a wooden box in front of an Amazon fulfilment centre at Manchester Airport 

MANCHESTER: Activists held up a banner saying infinite growth finite planet' - a common phrase repeated by the likes of Greta Thunberg

MANCHESTER: Activists held up a banner saying infinite growth finite planet’ – a common phrase repeated by the likes of Greta Thunberg 

Amazon has published a commitment to reach net-zero carbon across the business by 2040, 10 years ahead of the Paris Agreement.  

Earlier this month XR pledged to mobilise two million protestors to launch what it says will be ‘the largest act of civil resistance in UK history’ in April next year.

The environmental campaign group made the pledge today after criticising this month’s climate summit, claiming it did not go far enough to tackle the crisis.

The group said that the number of activists taking part in their demonstrations had dwindled during the pandemic but that they hoped to rely on record numbers in 2022.

In a video which draws on images of the Suffragettes, Ghandi and Martin Luther King, XR spokesperson Nuala Gathercole Lam calls for action and says: ‘When millions of people come together to demand change, governments have no choice but to act.

‘This is what’s needed now. Let’s do what works – prolonged, disruptive, non-violent civil resistance.’

XR is vowing 'the largest act of climate resistance' in April next year. Pictured: Protester Diana Warner glues her hand to a train as demonstrators block traffic at Canary Wharf Station on April 25, 2019

XR is vowing ‘the largest act of climate resistance’ in April next year. Pictured: Protester Diana Warner glues her hand to a train as demonstrators block traffic at Canary Wharf Station on April 25, 2019

Citing research carried out at Harvard University, XR says that movements which achieved ‘active engagement’ of at least 3.5 per cent of the population have ‘never failed to bring about significant social and political change’.

The group says that 3.5 per cent of the UK population equates to 2.3 million people and has set itself the target of recruiting those people for its campaign in 2022.

XR believes if they hit this target then their protests in April next year will be ‘the largest act of civil resistance in UK history’ as it issued an appeal for people to join its cause. 

Group spokesman Nuala Gathercole Lam added: ‘While our mass participation campaigns of 2019 played a significant role in driving forward the recognition of the climate and ecological crisis, XR’s actions have not yet brought about the real action on the part of government needed to reduce emissions and restore biodiversity.

‘That’s why in 2022 we will be working to grow our numbers and developing designs for civil resistance campaigns, the first of which will take place in April 2022.

‘Our mobilisation program will continue to build numbers through the year with the aim of achieving XR’s three demands.

‘The failure of COP26, and indeed the COP process generally, is devastating but not surprising – it is clearer than ever now that it’s up to all of us.’

Starting from Monday April 15, 2019, Extinction Rebellion organised several disruptive demonstrations in London targeting popular areas including Oxford Circus and Waterloo Bridge.

As well as disrupting commuters on the roads, activists caused severe delays on the transport network by gluing themselves to trains.

The best Black Friday bargains picked for YOU! With the shopping frenzy well and truly underway, FEMAIL reveals the best deals with discounts of up to 75% on everything from tech to home and beauty 

By Chloe Morgan and Emily Knott for MailOnline 

The shopping frenzy of Black Friday is well and truly underway now that the official day has finally arrived – and the deals this year are bigger and better than ever!  

There are thousands of deals to be had, with some retailers waiting patiently for today to launch all their biggest and best savings. So, if you’ve not yet spotted a bargain, this could just be your chance.  

And it looks like many Brits are spending big this year to make Christmas shopping easy – and more affordable this year, as uncertainty and potential stock shortages loom ahead of the big day. 

According to TopCashback, high-street stores and online sites are set to rake it in, with Brits forecast to spend over £9.3 billion over Black Friday, which is a hefty 30 per cent increase year on year, with the average shopper spending £301.02. 

Shoppers are expected to focus on smaller items for 2021 – including clothing, beauty products, home goods, toys and kitchen equipment – as they snap up bargains they can enjoy every day. 

But perhaps the best news of all? Whether you’re after the latest gadgets, fragrances of kid’s toys, FEMAIL has searched high and low for the best deals on offer so that you don’t have to! 

Among the star savings include £1,000 off a Sony Bravia 77” Smart 4K Ultra HD OLED TV on ao.com, £50 discount on a Revolution makeup set from Superdrug and a velvet green DFS sofa which has been slashed to half price.

So whatever present you’re searching for this Christmas, or if you’re simply looking for a gift for yourself

Get ready, get set, GO! 

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This smart TV from LG comes with a five-year guarantee, and promises 100 per cent colour fidelity. It has both a Google Assistant and Alex built-in for voice control.  

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The Frame TV come with a near-invisible optical cord and a wall mount. When the TV is off, you can turn it into a digital frame. 

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With its 8-inch display and up to 64GB storage capacity, the Fire HD tablet is great for reading, browsing the web, watching videos and listening to music. It now comes with USB C for easier charging and is 30 per cent faster thanks to its 2.0 GHz quad-core processor. And did we mention it’s now 56 per cent off? 

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The eufy BoostIQ RoboVac 15C MAX is an affordable option for those looking to invest in a robot vacuum - it's now on sale for £132.99, that's 47 per cent off

Not only does it vacuum your home without assistance, but the robot vacuum is also small enough to fit underneath your furniture, cleaning where you can’t. And the best news? It’s now on sale for £132.99, down from £239 in the Amazon Black Friday sale – that’s its lowest price ever. 

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Now 25 per cent off, this super-portable tiny Bluetooth speaker offers great sound quality and bass, along with micro SD support, AUX-in jack, and an FM radio. It’s also water-resistant and has an impressively long battery life of up to 15 hours on a single charge. 

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Black Friday is a great occasion to upgrade your appliances for newer model on the cheap. Why not invest in a new fridge and freezer from LG?  

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The new and improved Solo³ Wireless Bluetooth headphones have an autonomy of 40h, and integrated controls for music playback and hands-free calls so you can focus on your listening experience. 

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For those who like the discreet designed of wireless earplugs with great sound quality, Beats’ sttudio buds true wireless bluethooth in-ear headphones are also a great choice.  

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The original, the iconic, the timeless Revival iStream 3. Vintage style meets modern tech in this feature packed digital radio and speaker. The hardest part is picking a colour! 

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The Perfect Prep Day & Night Baby Bottle Maker is a dream machine which preps the perfect baby bottle in 2 minutes with added features specifically designed to make night feeding so much easier and quicker. 

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The best ride just got better. The Bugaboo Fox 2 combines years of smart design and rigorous testing, to offer you the best and lightest push. It features a unique chassis design and large puncture-proof wheels so that you can easily steer it with one-hand through any terrain. 

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There’s no limit to how far you can go. This sleek, water-resistant tracker is packed with features that help you workouts better such as built-in GPS, Active Zone Minutes, new exercise modes and sleep tracking. Plus, with Fitbit Pay and up to 7-days battery life, you get more convenience and more inspiration to reach your health and fitness goals. 

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It moves like you do™. The 4moms® mamaRoo®4 infant seat bounces up and down and sways from side to side, just like parents do when comforting their baby. Select from five unique motions, like car ride and tree swing, and five different speeds. Choose from four built-in sounds or connect it to any MP3 player. 

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The unique design of the Boppy ComfyFit® encourages parent and baby bonding from birth. Providing a bridge between a wrap and semi-rigid carrier, Boppy ComfyFit® can be adjusted to suit both baby and parent. 

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TrolleyMe is perfect for parents looking for a practical, compact stroller, which doubles up as a stylish trolley for easy transportation. The modern solution is lightweight and features a practical carry handle, ideal for parents and babies on their travels. 

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Whether it’s the latest blockbuster or the weekend’s big game, you’ll be immersed in all your entertainment with this 77-inch Sony TV. It has stunning OLED technology and Dolby Vision HDR, creating the darkest blacks and brightest whites to display rich and vibrant colours in a way other screens can’t. 

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With a rechargeable battery and compact design, this portable oral irrigator is a great solution if you prefer the convenience of a cordless electric Water Flosser. It cleans deep between teeth and below the gumline where traditional brushing and flossing can’t reach, utilising a unique combination of water pressure and pulsations. It also massages and stimulates gums for enhanced circulation.

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The machine features a premium chrome finish and a built-in LED display which shows you the exact keg temperature and volume of beer remaining. It’s also compatible with over 45 different kegs which can be bought through the BeerHawk website including Corona, Stella Artois, Budweiser, Leffe and Goose Island, PerfectDraft chills your beer to 3 degrees, keeping it fresh for 30 days.

 

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The Bugaboo Bee 6 is described as the ‘ultimate comfort city pushchair’, with parents giving the compact but sturdy pushchair 4.7 out of 5 stars for walks in the park, grocery shopping or getting in and out of public transport – it is said to offer the best of both worlds: true comfort in a compact size. Age 0 months to four years. 

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Designed to fit seamlessly into your everyday, the super social Fujifilm Instax Mini 11 Instant Camera makes sharing the frame easy, bringing joy to any moment. 

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Featuring high tech aluminum alloy frame with stainless steel components and a titanium finish. It’s light weight, durable and perhaps the best looking trolley on the market. Plus, it takes 2 minutes to put together! 

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The iconic Swing Maxi has been redesigned offering mums double the pumping power with a new sleek look and USB charge! Perfect for on the go, the new Swing Maxi is lighter and more discreet, whilst the USB charging capabilities enable wire free usage wherever mum may be. 

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Superfast 5G¹ and the full HD+ screen lets you power through your work. Meanwhile, the 48 MP quad camera with ZEISS Optics will capture all that’s important to you. 

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BEAUTY & GROOMING 

These collection of therapeutic aromatherapy Bath & Shower Oils from Aromatherapy Associates contain 100% natural ingredients. Pure nature, with nothing else added. 

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For a reduced price tag of £39.60 (40% off), beauty fanatics will be able to restock their makeup bags with Charlotte Tilbury’s Hypnotising Smokey Eye Kit. The beauty bundle comes with everything you need to create a beautiful eye look; Legendary Lashes Volume 2 mascara, Feline Flick Eyeliner and a Colour Chameleon in your choice of colour. 

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If you’re on the hunt for a hydrating barely-there base, Trinny London’s BFF Cream is a great choice. Now 10% off, the number one bestselling product in the range is famed for its glow-giving, lightweight coverage and complexion-evening properties. When rubbed into the skin, the colour releases, correcting any uneven pigment in the skin, while leaving a slightly dewy look – it’s genius. 

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Save 25% on the iconic and celeb loved Kiehl’s Ultra Facial Cream. The bestseller, which contains exceptional hydration such as squalane and avocado oil, is thick yet sinks into the skin nicely, working wonders at soothing and hydrating parched complexions. 

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The popular Owow At-Home Keratin Treatment Kit, which prevents frizz and makes your hair look smooth and shiny for up to 13 weeks after application, is 35% off. Forget a trip to the salon; the kit, which includes the brand’s bestselling treatment spray, shampoo and conditioner, will smooth and add shine to frizzy hair. 

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Whether you’re stocking up or Glossier is a new discovery on your radar, the Glossier The Makeup Set + The Beauty Bag is a great introduction to the brand’s bestsellers. Inside the cute pink toiletry bag, you’ll find, Lash Slick mascara, Bow Brow grooming pomade and Cloud Plaint blusher. 

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Get greater control over your styling with the Progloss Touch Digital Ceramic Hair Straightener. With fingertip control on the colour screen, you can select pre-defined temperatures or get more precision with hair type temperature selection to cater to your specific hair type. Simply glide through your hair for quick, frizz-free styling and enhanced salon shine. 

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This iconic woody floral fragrance is the ultimate expression of femininity, radiance and sensuality. With top notes of jasmine and base notes of white amber it is a powerful and long-lasting scent that is always on the best seller list. 

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Opening with luminous green top notes full of glittering radiance, the heart of rich and exotic tiger orchid lends a creamy seductiveness to the fragrance. Lingering sensual base notes of sweet toffee melt with Indonesian patchouli to leave a subtle, sensual memory on the skin. Gift Set Includes: 100ml EDP, 7.5ml EDP, 100ml Body Lotion 

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The masculine fragrance of addictive tonka bean and woody coconut with added bergamot adds uplifting freshness to create a familiar but modern take on the cult-favourite Le Male, only more irresistible. The bottle keeps the tradition of the world famous torso bottle with amethyst juice, decorated with a gold vine leaf. 

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Delivering all over nourishment, Trilogy’s Certified Organic Rosehip oil is potent with natural actives making it highly effective for scars, stretch marks and other skin concerns including dehydrated and ageing skin. With one sold every two seconds around the world the Rosehip Oil is a must-have. 

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A nourishing cleansing balm that melts away makeup, daily pollutants and impurities for a soft and glowing complexion. 

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A soothing and calming candle scented with sage and oat milk invites you to relax, put your senses at ease, and enjoy the moment. 

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Watch your makeup melt away! It’s solid cleansing balm that melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean. Formulated with hyaluronic acid, ceramides and peptides leaving your skin feeling silky smooth and plumped with hydration. 

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Score the latest Urban Decay Naked Palette and save 40%. Vegan and cruelty-free, this futuristic eyeshadow palette contains a slew of dreamy shimmers, monochromatic glitters and everyday neutrals. Perfect for an eye-catching party look this Christmas. 

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A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention. 

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The Biggest and Best Black Friday Box, full of hero products wrapped up in just one box, 50% off. Worth £137, Now £68.50. Including a Complete Bliss Candle, Great Day Hand Wash and Hand and Body Lotion Duo, Bedtime Hero Pillow Mist and the Real Luxury Intensive Skin Treatment Candle. This is the perfect combination to welcome in the winter months ahead or gift a loved one this Christmas. 

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An exclusive collection of iconic Revolution Beauty products in a keepsake branded box. The collection includes Reloaded shadow palettes, Satin Kiss lipsticks, lipglosses, highlighter palettes and more! 

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Get a naturally radiant glow with a full skincare and makeup routine all in one kit. 

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Superdrug’s best selling own brand toothbrush, now in an exclusive gift set, including sensitive whitening toothpaste. Available in Pink or Black. 

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Hurry! The wildly popular Revlon One-Step Hair Dryer Brush is 43% off in Amazon's early Black Friday sale. Now just £33.9,9 it's bound to sell out

Suitable for all hair types, this 2-in-1 hair tool from Revlon, which is currently £26 off in this year’s Black Friday deals, combines a round brush with the power of a hairdryer to fight frizz and detangle and volumise hair. Hello blow-dry at home. 

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If you’re looking for the next big thing in skincare technology, then the RÉDUIT UNI is worth checking out, especially as it’s on sale for £62.30, down from £89 in the Black Friday sale. Using revolutionary Magnetic Misting and Ultrasonic Diffusion patented technologies, beauty ingredients are absorbed deeper and faster into skin and hair, replacing salon treatments and traditional beauty products. 

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Give in to your pamper cravings with our ultimate collection of top to toe treats. This gift set contains a selection of 10 full-size & travel-sized body products to give you everything you need for the ultimate indulgent pamper & peaceful night’s sleep. 

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Indulge yourself with scented Body Wash, Body Lotion and Hand Cream, and spritz with the Eau de Toilette for a full body experience of your favourite fragrance. A contemporary classic fragrance, combining fresh notes of tropical fruits and red apple with floral scents of jasmine and peony blossom. 

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Sustainable hair and skincare brand Wild Science Labs are offering 3 for 2 across their bestselling products. Worthy of consideration, this brightening serum is packed with vitamin C, essential oils and other plant-based goodness for smoother, plumper, more radiant skin. 

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Provocative and sensual, euphoria is inspired by the orchid’s mythical, sexy and exotic notes, creating a truly mysterious and feminine fragrance. Intensely luxurious, euphoria eau de parfum spray lasts for hours and garners compliments day and night.

 

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Nip + Fab know a thing or two about skin, which is why they have put together this bundle of their best-selling exfoliating products, designed to brighten your skin and leave it looking (and feeling) better than ever. 

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Enriched with sustainably sourced cocoa butter to soften, smooth and moisturise, and rosemary, chamomile and eucalyptus to tone, soothe and purify – this rich, indulgent cream deeply cleanses to instantly remove daily grime, pollutants and make up, even stubborn mascara, to leave skin feeling comfortable, balanced and exceptionally clean. 

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Early Black Friday 2021 deals: The highly-rated Remington Shine Therapy Advanced Ceramic Hair Straighteners are usually priced at £79.99, but Amazon has slashed the price to just £26

Now 73 per cent off, the Remington Shine Therapy Advanced Cermanic Hair Straighteners, which have been hailed as ‘better than ghds’, are infused with Micro Conditioners that give your hair a smooth, glossy finish. They also feature nine different temperate settings, so you can tailor the heat to suit your hair type. 

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The number one bestselling Oral B Pro 3 Electric Toothbrush with Smart Pressure Sensor is now better than half price in Amazon's early Black Friday sale

The Oral B Pro 3 Electric Toothbrush with Smart Pressure Sensor, which boasts a slew of high-tech features to help you maintain healthy brushing habits, is now marked down from £89.99 to just £39.99. Gentle on gums yet tough on plaque, the electric toothbrush oscillates, rotates and pulsates to remove up to 100 per cent more plaque versus a manual toothbrush. 

 

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A sophisticated, seductive, feminine fragrance. Prada Candy’s unique and unforgettable scent fully embodies the Prada woman of today. She is playful, daring, empowered and confident. Enjoy a long-lasting addiction with Prada Candy Eau de Parfum. 

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Achieve that must-have, lit-from-within, healthy glow with our best-selling Illuminator, Prep-Set-Glow, Sheer Blush and Blaze Chaser Face Palette for a truly unmatched, radiant skin-finish. With our Triple Threat Mascara and Soft & Smokey Eyeshadow Palette you can create a range of show-stopping eye looks, then finish off your glam with our high-shine Lip Plumping Gloss. 

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Braun Series 5 electric shaver for men makes shaving easy with 3 Flexible Blades that adapt to your facial contours. The EasyClean system delivers a fast and easy cleaning without re-moving the shaver head. 

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Any travel-lover can go to their next destination in style with this weekend bag on their shoulder! It’s filled with a hand-picked selection of body care favourites, from creamy body souffle to indulgent bath fizzers perfect for some pre-travelling pampering. 

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This Active range is designed to help give you a boost. Formulated with spa inspired ingredients and pioneering wellbeing expertise, our products help bring you back to your best. 

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My Kylie Cosmetics Pressed Blush Powder offers a smooth and lasting velvet-matte flush of color with buildable coverage. Available in a range of shades, the lightweight formula goes on luxuriously smooth and blends in easily with the skin. 

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For the ultimate introduction to aromatherapy, immerse yourself in the aroma-therapeutic power of our most-loved essential oil blends. 

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The Fenty Beauty Gloss Bomb Bundle is THE stop-everything, give-it-to-me gloss kit that feels as good as it looks. These FULL SIZED Gloss Bomb Universal Lip Luminizers deliver explosive shine, now in three universal shades handpicked by Rihanna herself to be the ultimate finishing touch to any look. 

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The perfect gift for those who love to try new beauty products that don’t cost the earth. Contains customer favourites including Faith In Nature, Vitaskin & Dr Organic

 

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Lock your style in place with the PROluxe Ionic Hair Dryer, guaranteed to last all day. OptiHeat technology works through the ‘Style Shot’ function – an optimised heat setting that boosts up the temperature by 400w. 

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Are you looking for a solution to a good night’s sleep? This best-selling, fast-acting pillow spray helps to reduce sleep associated anxiety and aids sleep at bedtime. 

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Lock your style in place with the PROluxe Ionic Hair Dryer, guaranteed to last all day. OptiHeat technology works through the ‘Style Shot’ function – an optimised heat setting that boosts up the temperature by 400w. 

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The ultimate 3-in-one anti-wrinkle moisturiser that improves hydration and firmness whilst protecting the skin from sun exposure. 

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Melt away makeup and daily impurities while leaving skin looking healthy, fresh and glowing with this buttery, brightening cleanser. 

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Find everything you need to soothe, hydrate, and perfect your lips with this fantastic Esho Volume + Lip Treatment collection. Currently available only at QVC, this trio of Sculpt, Drench and Coat lip treatments will work together to add the look of volume while moisturising and caring for your lips. Pucker up, the lip doctor will see you now. 

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This is The Big Silk’s response to your call for Hollywood volume without the heat – with each set including everything you need to create silky-smooth, voluminous waves overnight, this is the self-care purchase we know you’ll use practically everyday. 

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This LED face mask combines anti-ageing red and near infra-red light therapy and is made from patented flexible silicone to ensure light penetrates every area of the face. It’s clinically proven to reduce wrinkles by 35% in just 4 weeks. Simply enter code ‘BFMASK’ at checkout2.

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Illuminate your skin with the Mio Golden Hour Body Moisturiser. Designed to extend that enviable holiday glow, this tinted body lotion wraps your skin in an ultra-conditioning treatment, leaving it supple and silky to the touch. 

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Give the gift of beautiful, luminous, glowing skin. Illuminated, vital skin is only a few brushstrokes away thanks to this first AHL set to unite the Illuminating Face Mist and Bronzing Body Mousse. With clever, skin-first formulas, both the featherweight mist and soufflé-soft mousse are packed with Hyaluronic Acid, Collagen and CQ10 to firm, plump and revitalise. 

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This laser hair removal IPL machine promises to achieve long-lasting hair removal safely in your home. The Philips SmartSkin Sensor measures your skin tone and indicates the optimal setting for you. After 12 treatments, you can enjoy six months of hair-free, smooth skin. 

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Preventative and corrective retinol for all ages, and even tested safe for sensitive skin. The science of retinol perfected, for fast results while being gentle on skin

 

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Perfect for anyone looking to transition to a more natural deodorant, this scrub removes any dead skin cells and product build up under the arms that can clog pores to leave them clean and fresh and clear of residual odour. Great for even the most sensitive of skins the scrub is formulated with charcoal, green tea & coconut for a gentle exfoliation. 

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A plant based, vegan formula for long, conditioned lashes with major volume. Infused with hydrating vegan collagen to help lashes look instantly thicker and healthier. The fluff it up brush rolls the glossy black formula onto every single lash whilst separating them for a soft, fluttery effect. The 100% glass bottle also allows for easy recycling. 

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Formulated with rosemary, witch hazel, sage & thyme. This scalp serum helps clarify and detox the scalp by loosening product build up that can clog the hair follicles as well as removing dead skin and excess oils. The serum also soothes irritation for a healthier scalp that feels hydrated and flake free. Scalp Love Rosemary Mint Serum can be used as a pre shampoo treatment or an overnight treatment and is suitable for all hair types and colour treated hair. 

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This multi-functional serum is packed with Vitamin C in combination with kelp, red seaweed, green algae, hyaluronic acid, turmeric & green tea which instantly sinks into the skin to promote brighter, tighter and healthier, hydrated skin. The serum also fights the effects of blue light and skin stressors to minimise damage and provide protection. 

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Now with a saving of £92, the Charlotte Tilbury Day to Disco Mystery Box includes seven SECRET beauty products that will take your look from DAY to DISCO and BEYOND! 

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This Icons Mystery Box, which will save you £130, includes not one, but nine full-sized mystery beauty products for skin, eyes, lips and cheeks.

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FASHION & ACCESSORIES FOR HER

Designed with full pleats for a statement finish to your messy bun or sleek ponytail, The Big Silk’s luxe mulberry silk scrunchie is the elevated addition to that ‘out out’ outfit (or jeans and a nice top combo) that you never knew you needed.

 

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Save a whopping 65% on this Michael Kors Ladies Parker Watch in Rose Gold this Black Friday, thanks to this Wowcher deal. This sparkling gold plated model boasts a polished rose gold bracelet strap and mother of pearl dial stone set dial. 

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An all-in-one garment featuring a sheer, next-to-naked fabric that’s sexy, figure flaunting, and seriously statement making, it’s time to give your out-out wardrobe a reboot with a trending mesh bodysuit.

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Feeling the chill? Featuring a padded design which is perfect for the colder months, a puffer jacket is the winter staple you need in your life. Warm yet lightweight, a puffer jacket has a signature quilted design that’s perfect for keeping cosy and insulated all winter. Pair with your fave split-hem jeans and box-fresh trainers and your go-to street style is sorted. If it’s extra cold, layer over your fave loungewear set for all the cosy vibes. 

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Lululemon leggings are the holy grail of workout leggings, and this popular pair is now up for grabs with a saving of £14. Designed to fit and flatter, the yoga leggings have a soft matte feel and moisture-wicking design for a comfortable workout. 

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Luxury online fashion store Mytheresa is offering up to 40% off selected items for four days only. Top picks include over £100 off this silk Rixo dress with plunging neckline, open back and floral black and blue print. 

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Master transitional dressing with these leather knee high boots. Easy to slip on thanks to the pull tags they also have exposed stitching down the side as a design feature. The high block heel is on trend and these will work seamlessly with your summer through to winter wardrobe. 

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The perfect pair for Autumn/Winter, these Tawn boots are trimmed with fluffy faux shearling. This knee-length style features zips for easy entry, as well as a chic block heel. 

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Prepare to raise your loungewear game with our Willis mules. Embellished with a smattering of sequins and stars slippers have never looked so stylish. Complete with faux-fur lining for extra warmth, support and cushioning. 

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Switch up your sleepwear collection with the Gemma floral pyjama set. Featuring a long sleeve shirt with button-up fastening and elasticated waist trousers, both in a floral print design. 

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The show-stopper dress that is waiting for you, this dress is total glitz and glam. A stunning pink dress with mini sequins, full-length sleeves, plunge neckline. Pair with heels and sparkly jewellery for the full glam 

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Look stunning on the dance floor this party season with our newest dress. Detailed with sequin embellishment, V neckline and balloon sleeves for that dramatic flair! Pair with heels for the full look! 

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Ideal for finishing your look and adding the small details that complete your outfit! Perfect For Adding Sparkle.

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Make heads turn in our new black floral co-ord! Our sleeveless skirt will have you looking classy and sophisticated this party season. Pair with the matching Long Sleeve Sequin Leaf Top for the ultimate look. 

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Add some sophisticated chic to your look with this clutch bag, a luxe lilac hue, and a satin finish make this the must-have bag of the season. 

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The gold padlock detail is the hallmark detail of our saddle bag. A key bag shape this season it features a long adjustable cross-body strap with adjustable buckles on either side which are not only a stylish design feature but make it easy to style multiple ways. With three compartments, the central one zipping up, it will hold your every essentials. 

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A statement accessory to love forever our embellished evening bag combines sophistication with luxury. Designed in soft suede with shiny silver-tone hardware the focus is on the statement diamante brooch and baguette gems. 

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Meghan Markle approved handbag brand Esin Akan are now on sale with 20% off using code AW21BF20 (ends Cyber Monday). We have our eye on the Midi Belgravia Crossbody Bag. Timeless and practical, the crossbody bag crafted from soft leather can be worn two ways, including as a pouch clutch bag. 

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Give your outfit a lift with this exclusive design. The ruby-red Swarovski® crystals are the absolute highlight of the piece. 

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These sparkling earrings with Swarovski® crystals are not just a real eye-catcher. Their elegant two-tone design makes them perfect with either silver or gold jewellery. 

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Each necklace is unique. Handcrafted using genuine freshwater pearls in a shimmering mother-of-pearl white. Each piece of jewellery has a certain je ne sais quoi, combining stainless steel with a delicate pearl and also featuring an intriguing interplay of different-sized beads and asymmetry.

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Made for stacking…but then again it also looks just as good worn alone…we’ll just wear it both ways! Stack a few for bold impact, or mix your metals. 

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Add this vintage-inspired ring to your stack. A bold gold style with a heritage chain that moves for comfort. 

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More than a chunky chain. Monica Vinader designed the clasp on the Curb Chain Necklace so you can add a pendant. We recommend their Deia Gemstone Pendant with Moonstone. Inspired by ancient goddesses. Worn by you. 

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This Fedora is inished with a faux leather hat band, a seamless brim, antique silver branded badge and a collection of simple yet striking feathers to complete the look. 

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An exquisite bag made from maroon suede with a velvet trim along the front outer edge. Finished with signature Hicks & Brown branding. 

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A mid-calf boot, combining Western style with luxury. It features soft outer and stitched toe patterned embroidery.

 

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The Mini Windsor is a descaled, exact replica of the Fairfax & Favor Windsor handbag, a sought-after staple to any summer wardrobe. This handbag features a cutesy removable mini tassel in addition to a detachable leather shoulder strap and internal zipped pocket; the perfect handbag for all your day-to-day essentials. 

 

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This ladies zip neck jumper is made in Scotland from ultra soft pure Lambswool, spun in England. Light and breathable, this versatile jumper is a wardrobe staple.

 

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Cosy up with this neutral design. Made in Britain from Pure New Wool. It is made and hand-finished in Britain.

 

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Strut in style in these gorgeous berry coloured heels, add that pop of colour and sparkle to your outfit for a look that will wow! 

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Laidback yet in charge, the streamlined Shay Crossbody from Coach is crafted in the brand’s signature logo fabric for a stylish appeal. Finished with a comfortable, wide shoulder strap and a detachable crossbody strap for versatile wear – choose this style as your everyday grab and go option.

 

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Part of the Deia collection, these Monica Vinader earrings have an organically-textured shape that will give your look a more natural look. Deia, Italian for a goddess, the collection celebrates independence and individuality. The earrings are for pierced ears only. Every hand-crafted Monica Vinader piece comes with a 5-year warranty and lifetime repairs. 

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Add a touch of luxe to your nightwear wardrobe with our Dusk Satin Chemise. This soft and stylish nightwear staple features luxurious satin and lace detailing with adjustable straps to fit and shape your body. 

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Add a little bit of sparkle and glam to your wardrobe. This metallic chiffon shirt with all over star print adds a touch of glam to any look. Match this long sleeve button through shirt with faux leather trousers and barely there heels for a look that’s hard to forget. 

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Slumber in style in our super Cosy Check Pyjama Set. Featuring beautifully soft brushed cotton fabric, this set is both comfortable and stylish and perfect for the winter months. With a long sleeve top and elasticated waist trouser, it’s the perfect Pyjama set for lounging. 

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This Ladies 2-tone watch combines classic gold with modern silver tones to create a truly timeless and elegant piece of wristwear. The soft white dial is beautifully accentuated by gold-tone baton hour markers and sword hands, providing a layered effect. 

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An easy to wear, playful sweatshirt, featuring a rock and roll teal polka print and pink lightning bolt on a deep navy base. The new Noah sweater has a relaxed fit, ribbed collar and cuffs, and a super soft interior. 

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A gorgeous sweatshirt featuring a retro, three colour slogan on a simple grey base. The new Noah sweater has a relaxed fit, ribbed collar and cuffs, and a super soft interior. 

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Get ready to be the star of the party. With its layered skirt and shiny sequin fabric, the Lily Rose dress will draw the attention of the whole room. 

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One sleeve asymmetric dress made of sequned delicate textile. Drapery emphasizing woman’s figure. Hidden zipper on the back. 

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A handknit oversized pullover with contrast color scheme and two extra sleeves on the sides for knot-up styling. 

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Snuggle Season is here! Cosy up in this Hope Jumper. This beige high neck jumper features a dropped shoulder and flattering high low front. Pair as the model with jeans, boots and gold accessories for a dressed-down feel. 

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Sparkle season is finally here! The Daya Black Sequin Top features bra adjusters on the straps, deep V neck and is long enough to tuck into jeans if required. Pair with your favourite jeans or leather trousers for a killer combo.

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If you want comfort and style, you got it with the Nike Trend Fleece Hoodie. Its brushed-back fleece construction provides an ultra-soft feel on the skin while the dropped shoulder and relaxed arm cut ensures a casual, laidback fit. Stay stylish even when the temperature drops with the Trend Fleece Hoodie. 

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This slim shoulder bag is now in a selection of new season shades. You’ll love the soft, supple leather and gold hardware. This shape can be worn tucked under your arm or as a cross body with a detachable strap. What will it be today? 

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With a bag like the Tudor Close multiway on your arm, you’ll always look ready for the day. The on-trend, square silhouette shape will give you a prepped and perfected look. Crafted in textured, grained leather with painted cut edges, neat stitch detailing and gunmetal hardware. 

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Colder days call for this off white puffer jacket. Step out in style with this coat which features hooded neckline, long sleeves, belted waist and side pockets.

 

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A reimagined icon, a classic with a twist. This Silky Frill PJ Set is made of super-soft Modal fabric with a satiny feel, for luxe comfort and a beautiful fit. With frill trims to the button down shirt cuffs and the hems of the 3/4 length PJ bottoms for an extra-special touch, printed in our hand-painted Forever in Khaki. 

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Cute, cosy and (totally) huggable, make this camel teddy coat your favourite. 

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Dinner or dancing? This burgundy velvet dress works for both. 

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Introducing your next fit: the adidas Ozweego! This trainer lands in a white man-made upper in a 90s inspired silhouette made modern. Translucent support lines and adiPRENE completes. 

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Step up your sneaker game with the latest drops from Nike! The Air Max Bolt lands in a white and pink man-made upper with colourful accents and bouncy Air unit taking over the sole. Added padding and iconic branding complete this must-have fit. 

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Step out in style in this diamond quilted patterned long length coat, featuring full length zip fastening. You’ll never need to be cold again! 

 

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FASHION & ACCESSORIES FOR HIM

John Lewis used the longest fibres to make these cashmere gloves for a softer, smoother feel. This cashmere is of the highest quality, sourced from trusted suppliers and fully traceable. 

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Still looking for the perfect present? This timeless watch from Hugo Boss certainly won’t disappoint. Oozing class and sophistication, the now £139 men’s watch features three gold-look dials to keep track of hours, minutes and seconds on a dark dial.

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Stay warm on chilly days with the Nikolai gloves from Dune London. They’re made with an insulating twisted knit. Ribbed trims keep them secure. 

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Weekends away made easy with our practical and stylish Nikkoii holdall. This lightweight style can be held two ways: by the sturdy faux-leather handles or the adjustable shoulder strap. The inside is spacious, allowing enough room for all your essentials. 

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For the man who has everything. This hand woven bracelet is designed with a slider that glides over the cord to fit you perfectly. An everyday staple that also makes the perfect gift. 

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A true bold gold piece. The cuff is lightly hammered for a unique look and can be worn with the opening up or down. Style it your way! 

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The Trafalgar is a classic Dealer Boot style. Combining elasticated panels in our signature Navy Blue, a rendered-rubber commando sole, carefully cushioned to provide supreme comfort. Made with a water-resistant, breathable membrane, this boot is the perfect companion come rain, hail, snow or sunshine and happy when trudging endless miles through the countryside. 

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Chilling at home? Raise your comfort game with these effortlessly easy slippers. Inspired by the traditional clog profile, the Wolfe slippers feature a contoured footbed and soft fabric upper. The buckle detail adds a smart finish to these refined styles. Just slip on, sit back and relax. 

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A timeless suede style with a steam-lined silhouette to add to your formal shoe collection. Featuring a rounded toe the vamp is accented with a tassel trim. A classic pair of loafers that will add a dapper touch to your wardrobe. 

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These  Court boots are the ultimate versatile pair, designed to look great with any outfit. This all-black style features tonal laces and a chunky yet lightweight sole. 

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If you are on the go this handheld leather and canvas combination bag is perfect for handling whatever you throw at it. Whether you’re on the road, in the air or travelling by rail this tough bag could be your all round go to piece. Use as your day bag for gym and work wear, weekend visits or mini-breaks. 

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Wrap up warm with the dapper Ovenden window pane scarf from Dune London’s accessory collection. Woven from ultra-soft fabrics and trimmed with tassels. 

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The Balmoral’s refined profile and almond shape compliments a dual rubber/leather sole, featuring a classic Gentlemen’s corner and memory foam inner sole for maximum comfort. Carefully handcrafted in brushed suede, the Balmoral is a guaranteed lifelong wardrobe staple, fitting for both boardroom or bar alike. 

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This classic Men’s bracelet from Bulova is styled with a stainless steel 45mm case and bracelet with a blue dial featuring white luminous hands and markers. Additional features include date display, a unidirectional bezel to track elapsed time, quartz movement and water resistance to 100 metres. 

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With PrimaLoft® Black Eco insulation on the front body and upper back, and weatherproof softshell fabric on the sleeves and lower back, the PrimaLoft® Hybrid Jacket provides extreme protection in a distinctive style. It also features reflective highlights for enhanced visibility in low light, so you can adventure safely. 

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This lightweight jacket provides heavy duty rain protection in packable form. Above industry standard 5K/5K waterproof fabric and fully taped seams ensure you remain protected in even the most persistent downpours, while Musto’s unique GRIPHOOD provides additional protection, stays put in high winds and doesn’t compromise your peripheral vision when you turn your head. 

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Heritage running style meets modern aesthetics in the latest New Balance 327. With a 70s-inspired silhouette, the shoe sports contemporary details like an oversized N on the upper and an outsole that extends beyond the heel. Grab this fresh take on all-time classic now! 

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Nike Max 95 Essential is inspired by the human anatomy and running DNA. The sneaker is the perfect blend of comfort and style with the iconic side panels representing the human muscles. The midsole is said to represent the spine while the laces are the ribs. The foam midsole also comes with flex ridges for all-day comfort. The visible Nike Air unit in the heels provides extra cushioning with each step. Cop a pair now! 

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