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Bournemouth is the most popular coastal town for buyers, says Rightmove

The most popular seaside location for house hunters this year has been Bournemouth, new research has revealed.   

Rightmove identified the top ten most in-demand coastal areas in Britain, based on the highest number of buyer enquiries via its website.

The Dorset resort is the most popular, followed by Southampton, Hampshire and Brighton, East Sussex, with the South coast dominating the list. 

Rightmove has identified the top ten most in-demand coastal areas in Britain

The top ten list also includes Blackpool, Lancashire – a coastal resort known for its amusement arcades and donkey rides – where prices have increased 8 per cent in the past year to £137,301.

It compares to the average house price in the top 10 locations, which rose 6 per cent this year. 

It is just ahead of the national average rise of 5 per cent, from £318,188, to £333,037. These figures are based on an average between January and November 2020 compared to January-November 2021. 

At the same time, Rightmove provided a list of coastal locations that have seen the biggest increases in house prices this year.

Padstow in Cornwall topped that list of coastal hotspots, with prices rising 20 per cent this year, from from £548,382, to £658,588.

The most popular seaside location for house hunters is Bournemouth (pictured), according to Rightmove

The most popular seaside location for house hunters is Bournemouth (pictured), according to Rightmove

AVERAGE ASKING PRICES IN COASTAL HOTSPOTS 2021
Rank Location Average asking price 2021 Average asking price 2020 Average asking price increase 2021 vs 2020
1 Padstow, Cornwall £658,588 £548,382 20%
2 Whitby, North Yorkshire £254,218 £217,620 17%
3 St. Ives, Cornwall £473,161 £411,484 15%
4 Porthcawl, South Glamorgan, Bridgend (County of) £307,051 £270,505 14%
5 Mablethorpe, Lincolnshire £173,612 £153,140 13%
6 Newquay, Cornwall £317,846 £281,204 13%
7 Filey, North Yorkshire £214,617 £189,914 13%
8 Pwllheli, Gwynedd £222,607 £197,213 13%
9 Brixham, Devon £299,127 £266,604 12%
10 Preston, Paignton, Devon £303,684 £272,029 12%
Source: Rightmove       

It was followed by Whitby, in North Yorkshire, which came second, with prices rising 17 per cent from £217,620, to £254,218. 

Cornwall’s St. Ives is in third place, with average values rising 15 per cent from £411,484 to £473,161.

A house with a good sea view and location will cost you, as it will probably be worth at least 40 per cent more than the equivalent inland, if not more.

Robin Gould – Prime Purchase 

Robin Gould, director of buying agency Prime Purchase, says: ‘Many people love the idea of living beside the sea, even more so since the pandemic struck and we have all been spending more time outside. 

‘However, a house with a good sea view and location will cost you, as it will probably be worth at least 40 per cent more than the equivalent inland, if not more. 

‘A frontline house is arguably worth 30 per cent more than one immediately behind it.

‘I recently bought a “frontline” house near Polzeath in north Cornwall for a client, which was right on the cliff top with stunning coastal and sea views.  

‘Although the house itself was very “vanilla”, most people would have forgiven it anything to have that ever-changing, interesting view.’

Also among the most popular coastal locations for homebuyers is Brighton (pictured)

Also among the most popular coastal locations for homebuyers is Brighton (pictured)

QUICKEST COASTAL MARKETS TO FIND A BUYER
Rank Location Average asking price 2021 Average time to find a buyer 2021 (days) Change in time to find a buyer 2021 vs 2020 (days)
1 Saltcoats, Ayrshire £111,419 19 -35
2 Troon, Ayrshire £178,666 22 -8
3 Westward Ho, Bideford, Devon £297,138 24 -46
4 Ayr, Ayrshire £161,301 25 -15
5 Kessingland, Lowestoft, Suffolk £219,538 25 -22
6 Littlehampton, West Sussex £364,180 26 -28
7 Goring-By-Sea, Worthing, West Sussex £396,078 26 -23
8 Marske-By-The-Sea, Redcar, Cleveland £181,882 28 -15
9 Canvey Island, Essex £308,261 28 -23
10 Weymouth, Dorset £283,585 29 -25
Source: Rightmove       

The red hot property market this year has translated into the time it takes to find a buyer hitting a record low number of days.

The average time find a buyer across the whole of 2021 is 44 days, 15 days quicker than the average in 2020.

Saltcoats in Ayrshire is this year’s quickest coastal location to find a buyer, at 19 days on average.

Troon in Ayrshire came second at 22 days, and Westward Ho, in Bideford, Devon was third at 24 days.

Calshot beach was included as Southampton, which features in the top ten most in-demand coastal areas in Britain

Calshot beach was included as Southampton, which features in the top ten most in-demand coastal areas in Britain

THE INCREASE IN COASTAL SEARCHES IN 2021
Rank Location Average asking price Increase in searches 2021 vs 2020
1 Morecambe, Lancashire £164,424 32%
2 Blackpool, Lancashire £137,301 21%
3 Great Yarmouth, Norfolk £194,066 15%
4 Swansea, Wales £180,603 15%
5 Saltburn-By-The-Sea, Cleveland £227,611 15%
6 Southampton, Hampshire £249,053 14%
7 Llandudno, Conwy (County of) £235,316 13%
8 Saundersfoot, Pembrokeshire, South West Wales £319,587 12%
9 Southport, Merseyside £215,838 12%
10 Scarborough, North Yorkshire £191,879 12%
Source: Rightmove     

Meanwhile, Morecambe, Lancashire saw the biggest jump in coastal buyer searches compared to last year, up 32 per cent, followed by Blackpool, up 21 per cent, and Great Yarmouth, up 15 per cent.

Tim Bannister, of Rightmove, said: ‘After a year where coastal locations really captured the imagination of British buyers, it’s interesting to reflect on how the overall picture looks at the end of the year.

‘In terms of average asking price growth, homeowners in Cornwall and Devon are the real winners this year, with properties in some areas outpacing the national average, though this does mean that it is increasingly difficult for some locals to get onto the ladder.

‘The speed of this year’s market really is astounding, seen in the time to find a buyer in some areas, particularly in Scotland.

‘Overall, this has been the year that either through changed lifestyle priorities, or the ability to work remotely, living in coastal areas has become possible for more buyers, which is reflected in the data we’re seeing in this study.’


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